Under the main theme of "housing and living without speculation", the real estate price difference has narrowed year by year, and real estate has entered the "era of small profits", which also puts forward higher requirements for cost management: on the one hand, it is necessary to "throttle" and implement "water wringing action"; On the one hand, it is necessary to "open source" to maximize the profit of the project.
As a service industry, it is our goal to help customers climb the peak. Relying on years of industry experience and knowledge system, Greentown Management has formed a set of full-staff, whole-process and full-cost management mechanism with the realization of the value of the entrusting party as the main goal.
Summarize the cost management experience of more than ten years, precipitate a huge knowledge system and bottom-line standards, so that cost management "less detours".
△Greentown management cost system system
Focusing on the organizational concept of "winning at the front desk, strengthening the middle office, and refining in the background", the cost system of Greentown Management has also established a three-level control system, focusing on the goal division of labor and coordination.
It is worth mentioning that no matter at which level, the cost management of Greentown management has never been the responsibility of a single position, but a cross-professional linkage with functional systems such as design, engineering, and marketing to break barriers and focus on the overall business objectives of the project.
△Whole process, all elements, full system cost control
Specific to each project, Greentown Management runs cost management through the whole cycle of the project, pre-planning, dynamic tracking, and ensures that the control actions are in place at all stages to ensure the achievement of operation.
01 Expansion stage
Greentown Management believes that arbitrarily changing key data related to operation is unprofessional. Therefore, when investing, more emphasis is placed on the accuracy and rationality of cost calculation. Avoid promising low cost and high profit when investing, and finding reasons and adding when actually trading, which cannot meet the expectations of the entrusting party.
△Factors that require in-depth investigation for cost estimation in the investment and expansion stage
02 Positioning phase
In the project positioning stage, Greentown Management will pre-investigate the sensitive points of local home buyers, and highlight the reasonable and accurate allocation and delivery of costs according to customer sensitive points.
Case Analysis of customer sensitivity points of a third- and fourth-line project
03 Design phase
► Limit design, precise cost control
In the task letter to the design unit, clarifying the cost control and limit design requirements has become a standard action of Greentown management, which is helpful to accurately control the cost in the subsequent implementation.
△Design task book made by Greentown management standard template (partial)
► Exploit the potential of goods and maximize efficiency
Profit is a "scissor difference". In addition to cost savings, maximizing the value of the project is also an important means to create value for customers. Greentown Management maximizes project revenue through design optimization, improving project saleable ratio, reducing public sharing, mining basement value, and tapping policy space.
△Illustration of the potential exploitation methodology of the goods value
Case Study: Greentown manages a project in Ryan
When the project is designed, the cost is fully involved and plays the role of "settling the big account". Under the background of the best-selling and profitable parking spaces, the management team of Greentown made full use of the actual conditions of the building, optimized the basement area and set up parking spaces, although the cost increased by about 5.18 million yuan, but the value of the goods increased by nearly 22.6 million yuan, making full use of the selling price of the parking space to increase profits and create greater economic benefits for the client.
△Optimization and comparison of basement scheme of a project in Rui'an
► Control cost and increase efficiency, and pursue the best cost performance
Through measures such as localized product configuration, efficient use of site, fine control of earthwork, and strict control of structural indicators, we can reduce non-sensitive and unnecessary expenses and pursue the best cost performance.
△Schematic diagram of the cost control and efficiency enhancement methodology
Case Study: Greentown manages a low-density project
The project is a low-density mountain product, facing the test of high cost of earthwork and difficult management of engineering quantity, Greentown Management has carried out accurate cost management and optimization control from earthwork, general contracting, façade, landscape, small municipality and other links:
04 Implementation phase
After the start of the project, the cost management of Greentown Management focuses on every detail of the project, strictly controls the expenditure, and selects the best solution.
► Tender management
Through the implementation of the sunshine procurement platform, the fairness and transparency of bidding are ensured, and the commissioning party can fully grasp the project procurement situation in real time; At the same time, it is required that all professional and full-category suppliers of the project must be horizontally pulled through and comprehensively covered. By promoting regional procurement, we will maximize the goal of "high quality and low price".
► Process management
Through the implementation of contract process control, problems can be discovered in time, deviations can be effectively corrected, and cost risks can be avoided.
Case Case: Greentown manages a project in Bijie
In the process of reviewing the general contracting budget, on the basis of the results issued by the original consulting unit, a total of 98 takeoff and pricing questions and 35 design drawings were raised, reducing the total amount by about 16 million yuan, which fully reflected the professionalism and professionalism of Greentown management, and finally won the trust of the entrusting party and accepted the proposal of replacing the cost consulting unit, effectively avoiding risks for the entrusting party.
05 Settlement stage
Settlement is an important part of locking the actual cost of the project, starting from the settlement data to the confirmation of the settlement results, which needs to be reviewed at various levels to ensure accuracy. At the same time, the settlement efficiency is also particularly important, affecting the tax settlement of the entrusting party, so Greentown Management will incorporate the settlement completion time into the product reward and punishment system, promote the settlement process, and strive to complete the settlement within 6 months after the project is delivered.
Greentown Management has launched the "Greentown M" app to realize the information management of the whole process of agent construction. In terms of cost, multiple systems such as cost estimation software and sunshine procurement platform have been launched to help make front-line work more convenient and functional management more efficient.
01Supplier system
At present, Greentown management cooperates with more than 1,600 suppliers, covering a wide range, large quantity and excellent quality, and has formed a perfect supplier management and training system, forming a series of control measures such as qualification access, bidding and bidding, process management, grading and incentives. The Group will rate the performance of all cooperative suppliers every year, dynamically optimize supplier resources, and eliminate the last 10% of suppliers.
At the same time, Greentown Management continues to improve the construction of localized suppliers, improve procurement efficiency and reduce procurement costs.
02Strategic collective procurement of resources
Up to now, Greentown Management has signed strategic agreements with hundreds of centralized procurement suppliers. All centralized procurement suppliers are high-quality suppliers that have been screened layer by layer and meet the attributes of the agency construction business. In terms of efficiency, it can be approved and scheduled according to the green channel, saving time; From the price point of view, it can avoid the middleman to earn the price difference, effectively saving costs for the entrusting party; Greentown management of entrance doors/courtyard doors, waterproof materials, elevators, air conditioners, cabinets, etc. are 5%-10% lower than conventional bidding and procurement, and exterior wall coatings, switch panels, tiles, bathroom hardware, etc. are 20-30% lower than conventional procurement.
Cost management has never been blindly reducing costs, but starting from operation, through the management mechanism of all employees, whole process and full cost, adhere to the cornerstone of quality, create a beautiful home for the owner, help the entrusting party obtain value return, trust and benefit with suppliers, and achieve a win-win situation for all parties.
Agency management is the team behind the team that helps the commissioning party reach the top. In this process, balancing the interests of all parties and relying on lean management to create maximum economic and social value is the ability of agent construction service providers.