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Short video platforms such as Douyin and Kuaishou have created many well-known figures, and these well-known figures are called Internet celebrities. Some Internet celebrities have tens of millions of fans, what good is it that they have so many fans? First of all, it is possible to get tips, even if one person gives a dime, then 10 million followers means that you can become a millionaire overnight.
Many of these fans are very obsessed with influencers, just like those fans and movie fans. When these influencers promote goods, even if only 10% of them buy the products they promote, then the sales commission received by the influencers is already very impressive.
The Douyin platform shot in time
In fact, whether it is netizens rewarding, or they sell goods for commissions, it is not illegal, the state is allowed, of course, they cannot sell fake and shoddy goods. Some Internet celebrities use computer software to beautify themselves, and even create fake life scenes to gain the sympathy of fans, to obtain fans' likes, to promote goods, in fact, the state does not pursue too much.
However, some Internet celebrities do not allow tax evasion, and many Internet celebrities were punished last year. Influencers who use their identity to commit fraud or promote content that does not conform to Chinese legal norms and moral traditions are not allowed. However, some Internet celebrities are willing to step on landmines.
In early September, the account of an internet celebrity known as Xiucai in Mengcheng, Anhui Province, was banned indefinitely because he often deceived middle-aged and elderly women. For his ban, the short video platform's explanation is not detailed, it can be said that there is no explanation, but it is only said that it violated the platform's regulations.
In fact, in recent years, Xiucai has often been criticized by some people, some people say that he evaded taxes, and some people said that he defrauded middle-aged and elderly women's money, and it is estimated that there are both problems. In mid-August, the Bozhou Municipal Tax Bureau received a report about Xiucai's tax evasion and evasion, and is now investigating the relevant problems.
To avoid being implicated, the TikTok platform must react accordingly. If fraud is involved, then the Douyin platform must immediately close its account, otherwise it will also be jointly and severally liable.
How did this show come about? In fact, Xiucai was able to start by three factors, one is to have a good-looking face, the other is to get the help of a classmate, which is well packaged and planned, and the third is to seize the gap where many middle-aged and elderly women are now mentally empty.
Xiucai played with Israel to cheat money
Whether ancient or modern, Chinese or foreign, whether male or female, good looks will always attract the attention of a group of people, there is always a group of people willing to pay time for it, and even if they are deceived by money, they will not regret it.
Under normal circumstances, young and beautiful women are more likely to cheat men's money, and it is easier to cheat middle-aged and elderly men's money, but young and beautiful handsome men deceive women, and even deceive female intellectuals, sometimes it is very easy and puzzling, but this is the reality. It is not uncommon for young and beautiful handsome men to cheat middle-aged and elderly women in the past two years.
This Xiucai is likely to use his appearance to attract the attention of middle-aged and elderly women with empty spirits, and then use various reasons such as investment, illness, and the need to buy and sell money to make middle-aged and elderly women pay. In the past, this situation is not uncommon, it is said that some women from the northeast thousands of miles to Anhui to find Xiucai, which shows the degree of obsession these people with Xiucai, so spending some money for him is likely to be willing, it is said that a 62-year-old aunt was deceived by Xiucai for 510,000 yuan.
Regarding the matter of Internet celebrity fraud, it is sometimes difficult to determine the fact of the crime, especially middle-aged and elderly women transfer money to Xiucai through tips, it is difficult to determine that this is a crime. Because middle-aged and elderly women are not minors and can judge right from wrong, they cannot be considered to be scammers.
It is estimated that the biggest possibility that this Xiucai was banned was because tax issues were verified. For the Bozhou Municipal Local Taxation Bureau, it is not difficult to use more than half a month to determine whether an Internet celebrity has evaded taxes. As long as you communicate with the platform and investigate its income flow, you can determine whether it should pay tax, how much tax should be paid, and whether it should pay tax.
Xiucai has today, able to charm so many middle-aged and elderly women, in addition to having a good-looking face, but also thanks to the packaging of his words and image by one of her female classmates. This female classmate can be said to know the psychology of Internet celebrities very well, so she only created a few fixed actions for Xiucai, making this 39-year-old man who has married and had children become a new Internet celebrity.
Xiucai's outfit has basically not changed, just a pair of trousers and two shirts with a certain degree of popularity. There are only a few actions, which are nothing more than supporting the forehead, raising eyebrows, and so on. However, these actions and these costumes are very suitable for the psychological needs of middle-aged and elderly women, so the fans soon grew to tens of millions.
The songs arranged by Xiucai's female classmate for Xiucai can indeed catch people's hearts. In fact, Xiucai can't sing at all, it's completely lip-syncing with the music.
epilogue
At present, there are still many Internet celebrities who destroy the three views on some short-sighted platforms, because their fans have not reached a particularly high order of magnitude, so they have not attracted people's attention, but their impact on cultural ecology and social stability is like an anthill on a, which must attract people's attention. Relevant platforms must strengthen inspections and not neglect social responsibility in order to make money.
- Author: Pumpkin
- Editor: Shanhai