Recently, the domestic new energy market is very hot, in some market segments, new energy models can even monopolize the top three monthly sales list, for their popularity in recent times, in addition to oil prices at a high level, car owners are more and more concerned about the cost of use, the price continues to fall is also an important reason for the favor of new energy vehicles, the same price of oil and electricity, and even pure electric vehicles lower than the price of fuel vehicles has appeared in the domestic car market.
At the Chengdu Motor Show held at the end of August, a number of new energy models appeared, among which the Kia EV5 is a model worth paying attention to, compared with the EV6, its core advantage is that the price threshold is lower, for economic cars, price is an important factor in determining the trend of sales. According to the plan, it will be officially launched at the Guangzhou Auto Show, which opens on November 17.
From the perspective of product positioning, Kia EV5 is a compact SUV, its length, width and height are 4615mm, 1875mm, 1715mm, and the wheelbase is 2750mm; The models close to it are GAC AION Y and AION V, of which the AION V is slightly larger, with a length, width and height of 4650mm, 1920mm, 1720mm respectively, and a wheelbase of 2830mm; AION Y is 4535mm, 1870mm, 1650mm and 2750mm; The Kia EV5 is somewhere between the two Aion models.
In terms of exterior design, the Kia EV5 basically continues the design of the concept car, with a tough overall line, a closed front grille at the front, and through-type daytime running lights, and a straight roof line, which contributes to the optimization of rear headroom. The rear of the car has through-type taillights, and the two side taillights are L-shaped. Like the AION Y, the Kia EV5 is also in the mecha style.
In terms of power system, the currently released Kia EV5 adopts a front-mounted single motor design, the motor is from Vitesco Automotive Electronics (Tianjin) Co., Ltd., the maximum power is 160kw, the maximum torque is 310Nm, it is equipped with lithium iron phosphate battery, the manufacturer is Xiangyang Fordy Battery Co., Ltd. In terms of power output, the Kia EV5 is also at the same level as the two Aion models. In terms of chassis structure, the Kia EV5 adopts front MacPherson independent and rear multi-link independent suspension, while AION Y adopts front MacPherson independent and rear torsion beam independent suspension, and the more expensive AION V adopts multi-link independent rear suspension.
In terms of price, the pre-sale price of Kia EV5 starts at 159,800 yuan, the AION V is 159,900 yuan, and the AION Y is 119,800 yuan; in terms of sales, because AION Y has a lower price threshold, its performance is also better. Data show that AION Y's total number of strong insurance in the first 7 months of this year was 99,320 units, successfully ranking among the first camp of the pure electric SUV market; The total number of AION V in the first seven months was 8,530 units, which was one of the unpopular models in the market. The body size is similar, but the price threshold is 40,000 yuan, which is an important reason for the poor sales of AION V.
Kitten heart blue view
Affected by many factors, Kia's performance in the domestic market in recent years has been average, has been reduced to a market edge brand, in the first 7 months of this year, the best sales performance is Freddy, the total number of strong insurance is 13963 vehicles, positioning higher than its K3 is 3952 vehicles. In the SUV market, the number of strong insurance in the first 7 months of Zhirun was 7464 units, KX3 was 6141 units, only 4589 were given high hopes for Lion Platinum Tuojie, and 4983 entry-level SUV Yirun units.
From the price point of view, the official price of Kia EV5 has been lower than that of Lion Platinum, achieving the "same price of oil and electricity", compared with the same level of models, it is not in the lower hand in terms of price, which is good news for EV5 to increase sales. However, it should be pointed out that from the performance of foreign brands such as Volkswagen and Toyota in the domestic pure electric vehicle market, the reputation they have accumulated in the fuel vehicle market has not been transferred to the pure electric vehicle market, and they still need to rely on price and cost performance to win, and the price of some joint venture models has even been lower than that of independent brands of the same level. Based on the current trend of the pure electric vehicle market, the monthly sales of Kia EV5 are expected to exceed 1,500 units in the future.