[Source: Sichuan Online_Rolling News]
Sichuan online reporter Wen Lumin, Gao Jing, photography Hao Fei
On August 6th, Phoenix Mountain Sports Park Basketball Hall, Chengdu Universiade men's basketball final is fiercely unfolding, as soon as the audience raises their heads, they can intuitively understand the progress, results, information and other real-time information of the game through the LED circular screen and the central bucket screen, with high definition and bright colors.
A month later, on September 7, Tianfu International Conference Center, the makers of the "brilliant light and shadow" at the Chengdu Universiade were sharing new trends in technology and industry here - at the main forum of the 2023 World Display Industry Conference held on the same day, the "bigwigs" of the world's new display industry took turns to play.
Display everywhere, create the world of tomorrow. What are the changes taking place in the new display industry? What role does Sichuan play in this?
The main forum of the 2023 World Display Industry Conference.
Constantly pushing the boundaries of technology
Monitors are no longer just "square boxes"
"One screen and one world, each display can present countless events, and each person will have an infinite number of doppelgangers. Maybe one day, it's not me who will be speaking live, it's my digital people. Lin Xiaofeng, chairman of Shenzhen Zhouming Technology Co., Ltd., brought his digital human to the forum. On the big screen, digital people have realistic expressions, flexible limbs, and high similarity between the two faces.
The "fake real" scene may not be far away: with the help of Zhouming Technology's "LED + VP/XR" technology, virtual shooting has been achieved, compared with green screen and real shooting, not only double the efficiency, but also lower cost, and the actor's performance is more realistic.
"In the future, displays will no longer be just boxes, but a 'seamless fusion' of reality and virtuality. Artificial intelligence is the driving force behind it, from smart cars and smart buildings to connected homes and smart cities. An Gaobo, president of Merck China, said.
Michael Ann, President of Merck China, speaks at the main forum.
The display they talk about is no longer just about "watching." Crossing the "pain of missing screens", the display industry continues to break the boundaries of technology and "cross-border cooperation" with the Internet of Things, artificial intelligence, big data and other new generation information technologies.
At the main forum, Pan Jun, general manager of the TV department of Xiaomi Group, played a video: Xiaoai's "Xiaoai classmates" under Xiaomi use large models to carry out intelligent Q&A, picture creation, copywriting creation... Become the "universal butler" in your mobile phone. TV is not only a video playback terminal, but also a new hub of the smart home Internet, which is not only the family's computing power center, information display center, but also a smart interaction center, to meet more needs of a family - this is the "embrace" of display technology and artificial intelligence.
As a downstream enterprise in the industrial chain, Li Qian, co-founder of Huaren Gaohe Automobile, demonstrated another application possibility of display technology. Cars have evolved from simple means of transportation to intelligent platforms and are closely integrated with smart cities. "Information transmission and display is one of the very important technical links, and it is also the combination of car companies and the display industry, and we urgently need more realistic and higher resolution display technology, including flexible screens and curved screens, to enrich users' experience in different scenarios."
On the main forum, "industrial chain cooperation and symbiosis" was also mentioned many times. "By building a collaborative innovation practice development platform, the verification and development of AMOLED all-material systems are realized, and the technical iteration and cost advantages of materials are promoted in an all-round way." Yan Ruoyuan, co-president of Visionox Technology Co., Ltd., introduced.
Today, Visionox has also taken the lead in building Chinese mainland first Micro-LED display full-process pilot line. Since Micro-LED adopts a new technical route, many devices need to innovate together with upstream manufacturers. Because of this, "screen borderless" can enter people's lives earlier, and screen splicing will also be possible.
Yan Ruoyuan, Co-President of Visionox Technology Co., Ltd., delivered a speech at the main forum.
Create a "street of light and shadow" Luozi XR extended reality
The new display industry is growing in Sichuanbajie
In October 2017, the 6th generation flexible AMOLED production line - BOE Chengdu 6th generation flexible AMOLED production line was mass-produced, which is the beginning of a new era of flexible display. Today, Chengdu-Chongqing area has become the world's largest OLED production base and the largest concentration of flexible display industry in mainland China.
In Sichuan, the new display industry is growing jointly, and more such nodes are still emerging. At the main forum, many business leaders mentioned their layout in Chengdu.
"Chengdu-Chongqing area has become an important pole of the global new display industry, we attach importance to the layout in Chengdu, relying on the good environment here, we have successively set up TV production lines, module processing and other businesses." Dou Yan, vice president of TCL Huaxing Optoelectronics Technology Co., Ltd., gave two data: the annual output of the Chengdu plant reached 5 million TVs; As of 2022, the total number of exported goods through the "Chengdu-Europe Express" has reached 20,000 containers.
"When we first came to Chengdu, we found that when the relevant departments in other regions only set up the electronic information industry department, Chengdu had already set up a new display industry department." Yang Shujuan, chief brand officer of Visionox Technology Co., Ltd., told reporters that this left a deep impression on the company's team. In December 2020, Visionox established Chengdu Chenxian Optoelectronics Co., Ltd. with Chengdu State-owned Investment Platform to focus on Micro-LED, a new display field.
The cooperation between Inspur Group and Sichuan extends beyond the workshop. In May this year, Inspur Group signed a strategic cooperation agreement with Wuhou District of Chengdu City, planning to cooperate in information technology application innovation industry and digital industrial park construction. Yuan Yisheng, CEO of Inspur Group, revealed that in addition to building production lines for intelligent terminal equipment, they are also preparing to build a smart city experience area.
"The new display technology has formed a clustering effect in Chengdu, and the Chengdu Universiade is a showcase for this achievement. In order to allow citizens to experience the smart lifestyle with the display screen as the entrance for a long time, we plan to create a smart terminal application scenario with the concept of 'Light and Shadow Street' in Wuhou District. Yuan Yisheng said.
Yang Shujuan said that at present, Chengdu has built a relatively complete industrial chain from glass substrate and panel manufacturing to terminal application, and the number of high-end talents exported by local universities and institutes is considerable, which is suitable for the development of high-end manufacturing enterprises.
"Accelerate the construction of an innovative resource aggregate for the entire industry chain and drive the coordinated development of the upstream and downstream of the industry." Yao Ping, director of the National Ultra HD Video Innovation Center and CEO and chairman of Chengdu Sobay Digital Technology Co., Ltd., said that including Sobei Digital, Sichuan Changhong, Sichuan University, University of Electronic Science and Technology of China, etc., Sichuan has formed a "joint force" in the field of ultra-high definition.
The conference also invited Chongqing and Guangzhou as guest cities. "The new display industry in China is in a period of opportunity to reshape the development pattern, and the cooperation between Chengdu and Guangzhou has broad space, bright prospects and great potential." Wu Linbo, deputy secretary-general of the Guangzhou Municipal Government, said that the exchanges and cooperation between the two places will accelerate the application of innovative products, deepen industrial collaborative innovation, and build a world-class new display industry cluster.
Two weeks ago, Shenzhen Zhouming Technology Co., Ltd. and Chengdu Sobei Digital Technology Co., Ltd. just announced the signing of a strategic cooperation agreement, which will reach in-depth cooperation in XR extended reality system research and development, production and broadcast technology innovation application, hardware development and other fields. In the future, more fields and more regional cooperation will bring greater development momentum to the development of Sichuan's new display industry.
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