On the day of the opening ceremony, a grand welcome ceremony was held in the local area. Photo by Shi Yujiang
Beitun, Xinjiang, September 7 (Shi Yujiang) The "2023 China Beitun First Guazi Cultural Festival" of the 10th Division of the Xinjiang Production and Construction Corps was grandly opened at the Beitun International Convention and Exhibition Center on the 6th. According to reports, Beitun City, known as the "hometown of Chinese sunflowers" and "the hometown of China's black melons", integrates melon culture into the imprint of Beitun City and strives to create a city brand symbol.
On September 6th, the "2023 China Beitun First Guazi Cultural Festival" was grandly opened at the Beitun International Convention and Exhibition Center. Photo by Shi Yujiang
At about 10 o'clock on the same day, the reporter of Chinanews.com saw at the scene that the organizer warmly welcomed the swarming visitors with noisy gongs and drums and bright and dazzling dances, pushing the festival atmosphere of the day to a climax. The reporter also noticed that in the endless melon field directly opposite the main venue, round pumpkins were densely arranged, like privates waiting for inspection; Inside and outside the exhibition hall, slogans, pictures, and color bars of "melon seed" elements can be seen everywhere.
At 11 o'clock, representatives of enterprises related to melon seeds from all over the country gathered in the hall of the exhibition center to witness the launch of the first melon seed festival, known locally as the "Kwai Capital of China", and the unveiling ceremony of Beitun Guazi Garden.
The melon seed product exhibition area displays honey melon seeds, rattan pepper melon seeds, salt and pepper melon seeds, plum melon seeds, red jujube melon seeds, spiced melon seeds, caramel melon seeds, original melon seeds and many other flavors. Photo by Shi Yujiang
The melon seed product exhibition area in the hall displays honey melon seeds, rattan pepper melon seeds, salt and pepper melon seeds, plum melon seeds, red jujube melon seeds, spiced melon seeds, caramel melon seeds, original melon seeds and many other flavors, mainly sunflower, beaten melon, pumpkin and other varieties. Inside and outside the hall, there are also melon seed creative art exhibition area, melon seed exhibition area, melon seed processing equipment exhibition area and special agricultural products exhibition area of each regiment field of the 10th Division.
Pumpkin in the melon seed exhibition area. Photo by Shi Yujiang
At 17 o'clock on the same day, the local area also held a melon seed market seminar, investment promotion fair, and signing ceremony for local enterprises.
The opening ceremony of Beitun Guazi Garden on the day of the opening ceremony. Photo by Shi Yujiang
According to reports, Beitun City of the 10th Division is located in the golden latitude of sunflower seeds, pumpkin seeds and melon seeds, and is irrigated by ice and snow meltwater. In recent years, in order to expand and strengthen the melon seed industry, relying on the location advantages and the transportation advantages of road and railway access, the division city has promoted the "leading enterprise + cooperative + employee" business model, provided employees with better agricultural materials, agricultural finance and agricultural technology services, and implemented unified purchase of products, ensuring the supply of raw materials for melon seed processing enterprises.
On the opening ceremony, a melon seed market seminar, an investment promotion fair and a signing ceremony for local enterprises were also held. Photo by Shi Yujiang
"Beitun City of the 10th Division is located at the golden latitude of the cultivation of melon seed crops such as sunflower, pumpkin, and melon, and the planting area of the jurisdiction and surrounding counties and cities is stable at 2 million mu. In recent years, with the aim of building 'the capital of Beitun melon seeds in China', Shishi has successively obtained the geographical indication of agricultural products of 'Dingshan Food Aoi and 'Beitun Melon Seeds', and is currently actively applying for the geographical indication of 'Beitun Pumpkin' agricultural products, focusing on creating a regional public brand of 'Beitun melon seeds', which has developed into a gathering area and distribution center for the production and processing trade of melon seeds in the region. The relevant person in charge of the Municipal Bureau of Commerce of the division introduced.
Color sorter in the melon seed processing equipment exhibition area. Photo by Shi Yujiang
The data shows that there are 25 melon seed processing enterprises in Beitun City, and 16 trademarks such as Xuebai Ren, Silly Boss, Dingshan, and Sawai Agong have been registered. In 2022, the output of processed melon seed products will exceed 50,000 tons, with an output value of 800 million yuan; Products are exported to 13 countries and regions in Europe, Central Asia and Southeast Asia, with a total import and export volume of 19.83 million US dollars.
Wang Shengping, Secretary of the Party Committee and Political Commissar of Beitun City of the 10th Division, said that the division is located in the national key ecological function area, with a high-quality ecological environment and abundant water resources, which has laid the foundation for the development of green, organic and ecological agriculture, and is focusing on creating a regional public brand of "Beitun melon seeds". "Shishi pays attention to the cultivation of melon seed industry culture, and integrates melon seed culture into the imprint of Beitun City." (End)