Recently, the account of the Internet celebrity anchor "Xiucai", which has 12 million fans, has been banned, causing heated discussions on the Internet. The page of the short video platform shows that the "Xiucai" account has violated the relevant provisions of the "Community Self-Discipline Convention" and has been banned.
"Xiucai", which seems greasy and contrived to young people, has become a "harvester for middle-aged and elderly people". In the view of experts, middle-aged and elderly people should not be ignored in terms of properly guiding access to the Internet and safeguarding Internet rights and interests.
"Xiucai" was reported for tax violations"Xiucai", 39 years old this year, is a native of Mengcheng County, Bozhou City, Anhui Province.
In 2020, "Xiucai" began shooting videos on the short video platform. Most of his works are set in country roads or between fields. In front of the camera, he dressed quite elegantly, his hair was very delicately combed, he wore a suit or shirt, and he wore a belt, pretending to look at the camera casually, and then approached shyly, and after a few actions, he began to lip-sync songs such as "It's not my fault that I love you, it's your too beautiful trouble".
The "Xiucai" account was banned, and the page showed that it violated the relevant provisions of the "Community Self-Discipline Convention"
Raising eyebrows, ruffling hair, clenching fists and covering your mouth... are regarded by netizens as the iconic action of "Xiucai". Its short video platform account shows that "Xiucai" previously had more than 1,300 video works, and almost every work had tens of thousands of likes. In the video comment area, almost all of them are fans' praise for "Xiucai", and many fans have left messages to talk about their daily life and hearts.
On September 2, the account of "Xiucai" was banned. As of before the ban, its number of fans exceeded 12 million and its likes exceeded 200 million. Regarding the banning of the account, the relevant person in charge of Douyin said that the "Xiucai" account violated the relevant provisions of the "Community Self-Discipline Convention".
"Xiucai" does not monetize through live broadcast sales, but with the help of fan rewards, the number of live broadcast viewers of "Xiucai" often exceeds 10 million times, various gifts continue to brush the screen, "Xiucai" will also respond according to different gifts.
Earlier, a woman from Beijing, Xin, reported in her real name on the Internet, saying that "Xiucai" had used dividends as bait to defraud herself of 510,000 yuan in three months by giving online tips and offline dividends, and after police mediation, the two parties reached a settlement.
According to previous reports, a staff member of the Bozhou Municipal Taxation Bureau in Anhui Province said that he had indeed received the report materials against Xiucai, and the relevant investigation was ongoing. According to the "Receipt for Acceptance of Reporting Tax Violations", on August 15, 2023, someone reported Xu ("Xiucai") to the Bozhou Municipal Taxation Bureau Inspection Bureau of the State Administration of Taxation in his real name, and it was accepted on the same day.
The fan group is mostly middle-aged and elderly womenAfter "Xiucai" became popular, many netizens will call it "low Jin Dong" and "Jin Dong Ping".
"Xiucai", who seems greasy and embarrassing to young people, has become a "killer of middle-aged and elderly women". Similar to "Xiucai", the female Internet celebrity "Smile in the City" sings lip-synching to the camera in the scene of the country lane, which is the same as Xiucai's video style. Previously, "Xiucai" and "A Smile in the City" connected with Mai, and the three-hour live broadcast attracted more than 20 million people to watch, and the two were called "harvesters for middle-aged and elderly people" together.
Previously, "Xiucai" and "A Smile in the City" were even broadcast live, and the two were called "harvesters for middle-aged and elderly people" together
Statistics from third-party data platforms show that women are the majority of "Xiucai"'s fan portraits, accounting for 86.98% of the total number, while 78.93% of the 19.09 million Douyin fans of "One Smile and Love" are registered as men. Most of the fans' groups are middle-aged and elderly people over 50 years old.
After the "Xiucai" account was banned, many netizens said that "it was sealed very happy" and "it should have been rectified a long time ago", and some netizens even bluntly said that "the pension money of the elderly is saved".
Although the video updated by "Xiucai" has simple actions and homogeneous content, his seemingly elegant, smiling, and gentle character has penetrated deep into the hearts of fans, so in the live broadcast room, there are a large number of direct confessions from fans, such as "Brother Xiucai is good, it's all you in your dreams" "Brother, do you want to eat bud valley?" Come to my house to eat bud valley" "Beautiful scenery all the way, not as good as a handsome guy pulling the wind" "Amiable and cute, sultry" ... Even many fans recharged gifts for "Xiucai" in the live broadcast room: flowers, sports cars, ships, rockets, carnivals.
There is also a video showing a 72-year-old woman who traveled thousands of miles from Jilin just to see "Xiucai", saying, "I have to meet this person, I came here to meet him." Some enthusiastic people persuaded her not to indulge in the Internet, and pointed out that seeing netizens was "done by young people". The old lady retorted: "Don't you like to see netizens when you are old?" ”
Before the account ban, "Xiucai" had been suspended for more than ten days, and he himself had not appeared in the live broadcast room, and many fans urged him to update in the comment area.
Middle-aged and elderly netizens should not be ignored by the InternetWhy is "Xiucai" very greasy and contrived, but he can gain tens of millions of middle-aged and elderly fans? Even many fans are happy to leave him messages and give tips? Do middle-aged and elderly people need more attention to the healthy use of the Internet?
According to Li Xuejuan, associate professor of the School of Society and Law of Shandong Women's University, due to the particularity of the times and groups, the elderly over 50 years old have their own unique aesthetics and needs, which has spawned some short video bloggers, with the original intention of making middle-aged and elderly people happy, to cater to the preferences of specific age groups, and middle-aged and elderly people are also happy to achieve a spiritual sustenance through tips.
The video page of "Xiucai" before it was banned
"If Xiucai is suspected of tax violations, it may be that he failed to declare his personal income in accordance with relevant regulations." Li Ruohui, a lawyer at Shandong Guoyao Qindao (Jinan) Law Firm, said that generally speaking, for users to use legitimate income to tip, the beneficiary receives the tipping income is legal. Online tipping is profitable, and the income from the tip directly enters the recipient's account, and online live streaming practitioners such as "Xiucai" shall make tax declarations. For the act of live streaming tips, it is generally recognized as a consumption behavior at the legal level, and if a dispute or dispute arises between the two parties, it can be resolved through civil litigation.
For anchors like "Xiucai", why did they enter the public eye and set off a carnival in middle-aged and elderly circles?
"Middle-aged and elderly people may have different levels of education, different sense of self-protection, and their mainstream gender morality is also more diverse." Li Xuejuan analyzed that "Xiucai" actually takes advantage of the lack of emotional and spiritual companionship of middle-aged and elderly people, and uses the emotional gap to build a "warmth trap", which may eventually cause property losses to middle-aged and elderly people. At present, there are still deficiencies in social awareness for middle-aged and elderly Internet users to use the Internet correctly. For a large number of middle-aged and elderly people, short video platforms are still a new thing, and their Internet discrimination and understanding ability are relatively limited, so they should not be ignored in terms of properly guiding access to the Internet and safeguarding rights and interests.
In addition, Li Ruohui suggested that for middle-aged and elderly netizens who often watch such live broadcasts, they must be vigilant and communicate with other family members at home when they encounter situations that induce tips or consumption. For the family members of middle-aged and elderly people, in fact, more attention should be paid to the physical and mental health of the elderly at home, give more companionship and care, and improve the legal awareness of middle-aged and elderly people to prevent fraud and anti-fraud. Communities with the conditions can also organize more legal popularization activities to reduce the losses suffered by live broadcast tips and online fraud.
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