Is it stupid to grab a Huawei mobile phone at a high price?

Recently, the mate60 Pro has been crazy, and I have also grabbed a few units, and the internal digestion is not enough.

Many people don't understand very well, this mobile phone is obviously cost-effective, the price has caught up with the fruit, why is everyone so crazy?

Let's just say that when you still need to struggle with performance, you are no longer a brand audience.

It's not that you're bad, it's just that you're not an audience.

In the commercial society, the essence of all commodities is screening.

There can't be one commodity that pleases everyone, as long as they can please their audience, they are good enough.

Filter, filter, or filter.

When you are aware of this problem, you can understand a lot of things that you didn't understand in the past.

Now, let's think about the question, does the cost performance of the mobile phone matter?

Very important, even the most important thing.

But.

Cost performance, must equal cheap?

The answer is not necessarily, the performance in the cost performance is not necessarily just physical performance, but also emotional value.

When you take emotional value as part of the product, you will find that Huawei's cost performance is not bad.

To tell the truth, now, with more than 6,000 mobile phones, you can see our efforts to break through the blockade.

Do you think it's expensive?

I think it's a good deal anyway.

Don't think people who buy Huawei phones are stupid.

People who can buy thousands of mobile phones do not need to be worried.

In reality, all brands like users who buy without nonsense, and now this group of users only exists in the two brands of Huawei and Apple.

Only these two have achieved the brand metaphysics premium, of course, Sony also has metaphysics, but Sony's problem is that the metaphysics is a little too strong, and it has broken the void and jumped out of the three realms and is not in the five elements.

People who choose Huawei, people's logic has never been how Huawei performs, but I recognize this logo, Huawei has a new flagship, I want to use Huawei's latest flagship, I don't want to listen to you say the difference of thousands, I want to use Huawei, it's as simple as that.

The elders in my family are like this, and they also wanted Huawei when they were 4G flagships last year, because this is Huawei's new flagship.

Not to mention this year, when I saw the news, I asked me how I could buy it, and I wanted it myself.

This is the metaphysics of brand power.

You should know that the price and configuration of mobile phones are important, but they are only some of the factors that influence consumer decisions, not all of them.

Consumers are generally divided into four categories, the first category, price-sensitive users, depending on the price and configuration, will only buy the most cost-effective products, and have no loyalty to any brand.

The second category, sensitive users, spiritual shareholders, does not buy a certain brand, only exists in Huawei and Apple.

The third category, the follow-up type of white users, does not care what mobile phone to use, does not understand mobile phones, likes to be the same as the people around them, this part of the people is the most, but also the most susceptible to brand advertising.

The fourth category, receiver-type users, has precipitated too much information in a certain system, can not change the brand, the most common is IOS users, many use Apple is not like Apple, but too many things can not run.

The fifth category, all users, such as me, any brand of mobile phone.

At this time, you are a brand, you will find that the first type of users have no value, the fifth type of users do not need to deal with it, and the second type of users and the fourth type of users basically can't run away.

Only the third type of users are to be fought for, and to win them, we must rely on brand metaphysics.

Brands, which are real productivity, are the source of premium.

At this time, you look at how hard Huawei's brand is.

People who often watch anime know that popular characters often have the three attributes of beauty, strength and misery, and Huawei's brand happens to be the ultimate metaphysics that combines the three attributes of "beauty", "strong] [miserable].

Many people think that Huawei is not cost-effective, but I ask you a few questions.

Do your parents recognize it?

Have you ever visited a family group?

Have you seen what they forward all day?

Do you have money or do they have money?

Do enterprises and institutions, civil servants, and state-owned enterprises recognize it?

People just recognize this brand, recognize this logo, recognize this story, don't care about the cost performance at all, everyone around me uses this, I also have to use this, I don't care what kind of mobile phone this is, I only know, this is Huawei's new flagship, I only know that this brand was tossed by the United States, so I want to support, I don't listen I don't listen I don't listen, I want me I want.

Not only many elders recognize, but many young people also recognize this feeling, this logo, the biggest problem that hinders them from buying Huawei's flagship is the price rather than the pressure.

As long as they recognize it, it doesn't matter if you recognize it or not, because when you give them a gift, you have to buy this as well.

Without mentioning others, I will take my example.

I myself send my own mobile phones, including the B station lottery, all these years, I have only sent Apple, because for them, this is hard currency, they do not use it themselves and it is convenient to change hands, and Apple's supply of things is stable and not troublesome.

But to send the elders' mobile phones, I will pay attention to the system they use, and the IOS will send the fruit, because it is convenient, otherwise it must be sent to Huawei, because people recognize this.

Not only because of the brand story, but also because Huawei is not cheap, it is the first echelon of mobile phone prices, and it is very important that it is not cheap, because it already represents the sincerity of gift-giving.

Just like if you invite someone to drink and don't know what to choose, you can't go wrong with choosing [Moutai].

No one can say that you are not sincere enough to give people Moutai, even if many top wines and foreign wines are much more expensive than Feitian Moutai.

But [Moutai] represents sincerity.

Take another chestnut, just like in our Shandong, you are not as good as Audi + Luhua peanut oil in any car, and the worst has to be the Passat, Luhua is essential.

There are more expensive things than them, but there is no brand texture, no taste.

Audi also has to be an A6L, no higher, no lower.

Luhua has to be 5S pressed first-class peanut oil, it has to be issued by the unit, you can't buy it yourself.

At this time, you see, the cost performance of this thing is actually a trap, people Moutai Audi and Apple, is it killed by cost performance?

【Brand texture】This thing, either can't do it, once it is done, it can be crazy to eat premium.

So this is what all brands dream of, and it is the most uncontrollable, this thing needs to be in the right place and at the right time.

Apple you want to combine the history of scientific and technological development, Moutai you want to combine history, Audi you want to combine the test editor, BMW Mercedes-Benz you want to combine the history of automobile development, which is why 8848 said that its high-end will be ghost animals, because there is no precipitation to install, there is no taste.

So the few mate60 pros I got this time are simply not enough, and they are not enough to send to the elders.

Huawei's original [brand texture] can only be said to be average, and it can be regarded as excellent after the [Qilin] series of chips.

But after Teacher Chuan made a move, he completed the real sublimation.

Especially no matter what, whether it has anything to do with Huawei, as long as the beautiful country does something every time, Huawei's brand power will deepen again, because they are engaged by the beautiful country.

And the more tossed, the worse Huawei looks, and the stronger the brand power.

Beauty is a miserable infinite cycle.

Think about it, has this entered the stage of abuse of fans?

If at this time, Huawei breaks through the sanctions, it will directly take off with everyone.

It's like the protagonist in a Hollywood blockbuster who has gone through hardships and soared into the sky.

Talk about the excitement or not?

In the face of such stimulation, it makes no sense to talk about cost performance.

Speaking of which, you think about it.

Is there a possibility that Huawei's brand core users recognize this logo and do not care so much about the cost performance?

It is a mobile phone, the top price difference is 1 to 3K, people do not care at all, just buy their favorite logo.

There is a common sense in business, which I mentioned earlier.

Not all consumers care about cost performance.

Price and configuration are only part of the decision, not the whole story.

Really according to the profit margin, all the mobile phones of the fruit are low and high price, 60Hz screen, it is really difficult to say which is more excessive without changing the chip and Huawei, but delay these two explosive sales?

People's audiences recognize the brand more, the mobile phone is a tool, what you like, what to buy, just fine.

Again, brand power is not virtual, Apple Moutai Audi has proved the power of this thing, there is brand power, that is, there is a premium.

Why does someone spend 30W to buy a door shrinkage BBA?

You just recognize that logo, friend.

You buckled the Porsche logo and dropped the price directly by 50W.

In addition, about the parameters, I said it 3 years ago, and today I will say it again.

Most of the consumers who really pay for it quickly do not understand the parameter configuration.

People just look at this brand pleasing to the eye, everyone around uses it, as soon as they hear the story is a little moving, buy it.

If you don't understand the above sentence, I can't explain it to you more, you have to go and set up a store, you will understand.

The real demands of users are completely different from what people shout about every day on the Internet, and they are not the same thing at all.

Those users who are trying to grab the parameters and deduct them are only a few, and they have no money.

Most consumers don't care about parameters at all.

Many friends say that they understand parameters and care about parameters.

I think you're right, but you have to think first, are you the majority, or the minority?

One of the things I said bad is that if you don't speak loudly, it means that you are the majority, otherwise how can there be a silent majority?

Otherwise, how did Teacher Chuan come to power back then?

Otherwise, how could the original god explode and be killed after being scolded so much when he was just online?

And are loud people really willing to pay for it?

Those who really want to buy it silently place an order, and what is compared every day is to rub and not pay for it.

Think again, do these people who really understand the parameters buy more offline or more e-commerce?

Most of the time people are online, and occasionally offline purchases are also purposeful.

The third emphasis is that most users do not understand the parameters at all, and do not believe that you catch the users around you with fruits and ask, ask them how the A series processor and the M series processor are X?

What is the difference between x86 and ARM architectures?

How many Gs is the iPhone storage in your hand?

What is the screen resolution?

Or grab a random person with an Android phone and ask him what he thinks of the difference between Dimensity 9200 and 8gen2?

Expect advancements from the new generation of 8gen3?

Will people be smart for you?

People will treat you as a neurotic.

Again, the parameter party understands, but most of those who pay for it cheerfully do not understand.

And again, why should people understand?

He researched the mobile phone parts to the top, can he use his mouth to overclock the mobile phone or jailbreak or add water cooling?

Or does King Glory send him a few more skins?

QQ Dou landlord gave him Happy Bean Super Doubling?

You can make braised pork enough, why should you study the postpartum care of sows and the nutritional ratio of pig feed?

More importantly, at this time, the mobile phone market has rolled up to now, is it still a parameter?

Which mobile phone is not configured to run live WeChat short videos and mobile games smoothly?

Now in this stock market, mobile phone manufacturers are involved in brand power, the overall experience of the product and the migration cost of existing users.

In fact, most consumers' decision-making links are simpler and more direct than you think, that is, don't bother, don't bother, don't bother.

It is troublesome to change the brand and system of the mobile phone.

Is there a way to migrate, yes.

But most users don't want to bother, just one-click migration with the same brand.

My time is precious and valuable, and I don't want to toss it, and I don't want to risk losing data.

This is what I mean by user migration costs.

Again, many Apple mobile phone users do not think that Apple is good, that is, they are used to it, do not want to trouble, and endure a little shortcomings.

Well, the answer is as simple as that, brand power, after-sales service, and migration costs.

Is all this stuff related to the parameters, and the so-called cost performance?

Even if you see this, you still insist that Huawei is not cost-effective, and that is not Huawei's problem, but a beautiful country.

People Huawei is not that there are good things that are not given to you, but that they have been objectively engaged.

The worse Huawei is, the more we must support it, because the source of the problem is a beautiful country, and everyone will only hate the beautiful country and think that Huawei is not easy.

And Huawei's breakthrough is to fight for all of us.

The emotional value is infinitely full.

On the day this mobile phone suddenly went on the market, my father directly told me that this mobile phone must be bought, and the whole family must change this and support domestic production.

It made me crazy to do this machine these two days.

At this time, in the face of this emotional value, it is already ridiculous to talk about cost performance.