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When everything always rotates, it is like the competitive landscape in the field of smartphones. Apple, once the dominant giant in the market, is now in a state of turmoil. Looking back, Apple has always been a leader in the technology industry, with its own A-series chips and closed iOS system, occupying an absolute commanding height in the global smartphone market, and its signature product iPhone has become synonymous with fashion and technology.
However, there is no unbroken feast in the world. In recent years, Huawei's rapid progress with Kirin chips and 5G technology has put huge competitive pressure on Apple. Although Huawei once stood shoulder to shoulder with Apple or even ahead, unfortunately, due to an unfair core breaking storm, Huawei's business suffered a serious blow. Yu Chengdong's exclamation that "Huawei falls, Apple eats" expresses the general concern of the industry, losing Huawei, a strong competitor, whether Apple will lose its sharpness in the competition in the Chinese market has become a focus of attention.
However, unexpectedly, Apple's market value plummeted overnight on August 4, losing nearly $160 billion. That's a staggering number, especially for an Apple that's been doing well. This happened unexpectedly.
Apple's problems don't seem to come from Huawei or other competitors, but more from its own strategic adjustments and market changes. In recent years, some of Apple's decisions have caused a lot of controversy, such as canceling accessories such as chargers, which has caused many consumer dissatisfaction.
Even Cook has publicly responded, saying that this is the rule of the iPhone and does not like to choose other products. This high-minded attitude has made many consumers feel uncomfortable, and some regions have even fined them.
In addition, Apple's boycott of the unified Type-C interface of electronic devices has also caused market dissatisfaction. Although the Ministry of Industry and Information Technology and the European Union have repeatedly made requests, Apple chose to ignore it until it was issued an "ultimatum" to ban the sale.
This uncooperative attitude makes consumers think that Apple is too stubborn and unwilling to adapt to changes in the market.
More importantly, Apple has accelerated its relocation of the industrial chain out of China in recent years, which has sparked dissatisfaction among domestic consumers. Dozens of Chinese enterprise suppliers have been "abandoned" one after another, which is considered to be "eating and smashing pots". Especially in the case of Huawei's total embargo, some domestic consumers have called for reciprocal countermeasures, and this sentiment has spread in the country.
At the same time, the rise of domestic mobile phones has also brought great competitive pressure to Apple.
Brands such as Xiaomi and OV have emerged, not only gradually catching up in terms of performance, but also more advantageous prices. In terms of battery life, imaging, etc., domestic mobile phones perform even better. The rapid rise of these local brands has caused Apple to lose part of its market share in the Chinese market.
Perhaps, all this is part of the price Apple pays in the market competition. Its past arrogance and stubbornness have led consumers to believe that it lacks the determination to keep up with the times. Although Apple is still a powerful technology giant, market changes and consumer attitudes are warning that even powerful companies cannot ignore the demands of users and the needs of the market.