In the list of summer episodes in 2023, Lighthouse Pro released a report showing that this year's episode supply was the same as last year, but the overall number of broadcasts increased by 13.9% year-on-year. In particular, the market share of mid-waist projects has increased, increasing by 5% year-on-year.
This year's head drama genre is quite concentrated, with the top ten dramas in the market share, the costume theme accounts for 6, of which "Sauvignon Blanc" leads the entire costume genre. And the content of high-scoring dramas is also more diversified, with 12 dramas with a Douban score of more than 7.5 points in the summer, and dramas such as "Lotus Building", "Imperfect Victims" and "Huan Yan" have brought many surprises to the audience from various aspects such as theme, production, and concept.
This year's competition for summer dramas fully shows that audiences are increasingly demanding from dramas, and they want to see more new and detailed works. This report provides us with a detailed market analysis that also reflects the preferences and needs of the audience. We can see that the episodic industry is moving towards higher standards and is constantly innovating when it comes to content creation.