At present, the operation of traditional physical stores has become difficult, and e-commerce is also facing more and more challenges, because the traffic dividend has been exhausted, so if we want to start a new business project, e-commerce new retail should be our first choice, because it has the advantages of low cost and high success rate, as long as your product has a certain competitiveness, and the use of chain 2+1 model, basically will not encounter too many problems, why is the success rate of this model very high? Because we all know that the success of a project depends on being able to solve the end-user's sales problem, that is, see if the user will recommend a product for you.
In recent years, the 2+1 chain fission model has rapidly become popular in the market and widely sought after due to its simple and efficient characteristics, although it is generally considered by professionals to be too simple and radical, but it is an excellent fission mode that has rarely been seen in recent years. So why do they hold this view? Here's why I summarize it: The simplicity of the model goes hand in hand with its strong self-driving ability.
Only two identities exist in this pattern:
First, the agent, who can become a designated product gift package by purchasing a designated product package, enjoy privileges such as direct promotion rewards and repurchase discounts
The second is the boss, after becoming an agent, recommend two people to become an agent to become a boss, after becoming a boss, in addition to enjoying agency privileges, you can also enjoy the formation of a team and enjoy the benefits of the team (indirect promotion income)
The reason why this model is so simple and crude is mainly due to his special mechanism
1. Leaving and retaining mechanism: the upper help means that after the user becomes the boss, he will contribute the two people recommended earlier to the superior, help the superior to develop the team, and go out independently to develop the team, and when his subordinate becomes the boss, the same operation;
2. Help fund mechanism: when the user becomes the boss, 30% of his commission funds will be frozen (the proportion can be set freely), such as 10,000 yuan will freeze 3,000 yuan on the platform, the user can only withdraw 7,000 out, when the user wants to get the remaining 3,000 yuan, must complete two conditions
One is to help the two people left to the superior become bosses
The second is to help the team of two people left to the superior to develop a total of 10 orders
Of course, for some team leaders or people with resources and ability, you can open a whitelist for them, as long as the user is in the whitelist, the funds will not be frozen
3. Secondary Fenxi Elimination Mechanism: Some bosses will worry about whether this fission will involve other things, the entire reward mechanism of this model is maintained within the second level, there is no multi-level, reasonable compliance commission income.
Probably the framework has been talked about almost, to give you an example, so that everyone can see the gameplay of the mode more clearly
For example, a product gift package of 500 yuan costs 150 yuan, leaving 50 yuan to make a profit, and the remaining 300 yuan is all returned to the user
Direct push rewards 100 RMB, indirect push rewards 200 RMB
If user A consumes a product gift package, user A becomes an agent
User A successfully recommended two people to spend, received a direct referral reward of 200 yuan, and upgraded to the status of the boss
User A recommended two people to contribute to the superior, and independently go out to develop the team
User A can get a direct push reward of 100 yuan and an indirect push reward of 200 yuan if he recommends a third person to spend at this time
Has user A already returned the book at this time?
Now every time user A directly pushes a person to consume, he will get a reward of 300 yuan, and the more he pushes, the higher the income
Next, what is team benefit?
If user A has become the boss, he recommends user B to consume
First get a direct push reward + indirect push reward for a total of 300 yuan
Now user B also wants to become the boss, pushes two people to consume, gets a direct push reward of 200 yuan, and upgrades to the boss status
User B contributes these two people to user A and develops independently
So what does user A get?
1. Received an intermediary push reward of 200 yuan per person for user B
2. Obtained two subordinates from user B's contribution
3. When user B contributes two subordinates, they also want to become the boss, and so on, bringing unlimited chain benefits
After talking about the mode mechanism, let's analyze the advantages and disadvantages of the mode
Advantage 1: The only choice for platform starting, which can help the platform quickly drain traffic
Advantage two: the user threshold is low, only small investment, not only can you get products, but also get rewards through promotion
Advantage 3: Reduce the cost of promotion, and let users promote independently through concessions
Disadvantage 1: The mode is used for platform drainage, and in the middle and late stages, the mode gameplay is weak
Disadvantage two: it is difficult to repurchase, the model is mainly used to quickly develop the market and increase sales, without considering the problem of repurchase
Disadvantage three: user mentality, the two agents developed at the beginning need to contribute to the superior, after the contribution, it has nothing to do with the user, and the user is unwilling to promote excellent agents, which will lead to market stagnation
How to solve these shortcomings?
If the platform has been using the chain mode for more than half a year, when the market encounters a bottleneck, you can consider choosing to replace other business models to activate users, such as seven-person group, national purchase, Taishan crowdfunding and queuing rewards and other models, but if you want to complete this replacement model, you need to find an excellent source code technology company, so that these models can be directly superimposed, no need to replace the system or something, let alone there will be no user loss situation, if it is a general technology company, If you want to change the mode in the later stage and they can't achieve it, then this platform won't go long
If you need a complete plan or other questions, you can comment and leave a private message
Disclaimer: This article is only a case study, there is no promotion marketing
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