On July 29, BYD Seal celebrated its first anniversary on the market. As the culmination of e-platform 3.0 technology, Seal takes BYD's independent innovative new energy technology as the core, makes all-dimensional breakthroughs in aesthetics, safety, handling, and efficiency, and has won the trust of nearly 100,000 users in one year since its listing, and continues to lead the Chinese brand mid-size car market. Recently, relevant Japanese institutions have carried out disassembly research and published books to study BYD seals, which has confirmed the leading product strength and market position of seals, and let the world see the powerful power of China's automobile design and manufacturing.
"Pure electric sports coupe", the mid-size car market continues to release "Chinese power"
As a high-value model with the characteristics of new energy, new design, new technology and new products of BYD Ocean Network, Seal has been labeled as a "pure electric sports coupe" with its "four firsts" and innate sports talent. Since its debut, the seal has attracted a lot of attention in the market. After the listing, Seal has advanced all the way, consolidating the bridgehead of the BYD brand in the mid-size car segment.
In May this year, according to user feedback, combined with the market trend, Ocean Network launched the Seal Champion Edition, which met the needs of consumers with stronger competitiveness and strengthened the dominant position of Seal in the intermediate pure electric market. While leading Chinese brands to "go up", Seal has also contributed "Chinese power" to accelerating the expansion of new energy vehicles in the mid-size car market.
Hardcore technology is fully empowered, setting a "new benchmark for pure electric sports coupes"
The reason for the success of SEAL is not only the "star effect" of the BYD brand, but also the solid hardcore technology.
As a disruptive breakthrough in the automotive industry, Seal's CTB battery body integration technology makes energy storage devices a core part of the body structure, fully empowering the design, safety, efficiency, handling and other fields of the whole vehicle. In particular, the torsional rigidity of the body comparable to the million-dollar luxury car has given the handling performance of the seal a higher starting point and has become a benchmark in its class.
Thanks to the blessing of CTB technology, Seal also successfully challenged the double-sided sidepillar collision test of the domestic automotive safety test column "TOP Safety", which confirmed the safety value of CTB technology with a full excellent evaluation and established a safety benchmark for pure electric mid-class vehicles.
The iTAC intelligent torque control system broadens the upper limit of Seal's handling, allowing ordinary users to get the experience of a professional driver, further strengthening the "soft" strength of the pure electric intermediate car control benchmark.
Seal's high-voltage electric drive boost fast charging technology can achieve 30%-80% of the power in 30 minutes, providing a new idea of "problem solving" for rapid energy replenishment, and forming a synergy with other technologies such as eight-in-one electric powertrain, battery pack refrigerant direct cooling and direct heating, heat pump and other technologies, truly achieving "no fear in winter, no panic in ordinary times", making Seal a benchmark for energy efficiency in the same class of vehicles.
Turning from functional value to experiential value, Seal has won many awards
In the seal model, the transformation from innovative technology to innovative experience has also made Seal highly praised by many authoritative institutions and media.
In addition to achieving a five-star safety score in the C-NCAP safety crash test, Seal also became the only model to receive the 2022 "Safety Star" and "Green Star" double certification titles at the "2023 Automotive Evaluation International Summit". In addition, Seal also won the "2022 China Top Ten Body Structure Award", as well as the third CCTV "China Auto Festival" and "Jury Award". Chinese brand models represented by seals are ushering in their own highlight moments with their strength.
On the first anniversary of its launch, BYD Seal met the higher value expectations of young users with its subversive car experience, becoming a "new benchmark for pure electric sports coupes" while leading Chinese brand mid-size cars to "break the game upward". In the future, BYD Seal will continue to enrich product categories, create exclusive IP of Ocean Network, and walk hand in hand with more consumers with a perfect car experience, and go to the next wonderful journey together.