On August 28, 2023, the "Centennial Journey to First-class - Sinotruk Global Strategic Partner Conference" was grandly held in Shandong Hall, where nearly 300 dealers and major customers from 55 countries and regions gathered together to enjoy the prosperity. Tan Xuguang, Chairman of Shandong Heavy Industry Group and Chairman of Sinotruk Group, delivered a keynote speech, introducing the global strength of Shandong Heavy Industry Group and the five-year internationalization of Sinotruk to global partners from the aspects of "who we are", "our five-year great changes", "our core advantages" and "future development prospects".
What kind of group we are
Shandong Heavy Industry Group is a multinational industrial equipment group with important influence in the world, with 150,000 employees worldwide and an annual operating income of 77 billion US dollars (about 500 billion yuan), with Weichai Power, China National Heavy Duty Truck, Shaanxi Automobile Heavy Truck, Shantui Co., Ltd., Lovol Agricultural Machinery, Zhongtong Bus and other Chinese brands, as well as international well-known brands such as KION, Baudouin and Ferretti. From the power system, a full range of commercial vehicles, agricultural equipment, construction machinery, intelligent logistics, marine transportation equipment, the group has built the core advantages of group integration of vehicle leading traction + powertrain.
In the first half of this year, Shandong Heavy Industry Group achieved the world's first sales of heavy-duty trucks; Weichai ranks first in the world in heavy-duty engine sales; No. 1 in the world in sales of heavy-duty gearboxes; KION Industrial forklift truck ranks first in Europe and second in the world; Italy's Ferretti Yachts is the world's first brand; Shantui bulldozer is the first in China; All these have brought high brand value to Shandong Heavy Industry Group.
Sinotruk has undergone tremendous changes in internationalization in five years
Sinotruk's overseas sales have increased from 40,000 units in 2019 to 140,000 units this year, accounting for more than 50% of China's heavy-duty truck exports, ranking first in the CIS, first in Southeast Asia and Australia, first in Central and Southeast Asia, and first in Africa. Sinotruk has a balanced development structure in various markets.
Tan Xuguang said that the reason why Sinotruk can have such a market share is due to the support of global partners, thanks to the concerted efforts of global partners, and achieve a win-win situation in common growth.
Sinotruk's core competitive advantage
Looking back on the great changes in the past five years, Tan Xuguang summarized the core advantages of Sinotruk from four "first-class in the industry":
Industry-leading scientific and technological innovation capabilities. "Not afraid to spend money" and "not sparing investment", Sinotruk's R&D investment accounted for 4 billion yuan from 1.3 billion yuan in 2019, and the number of R&D personnel increased from 1102 in 2018 to 7700 now, sufficient R&D investment and manpower guarantee provided a strong momentum for Sinotruk's technological innovation, and scientific and technological innovation yielded fruitful results: the world's first high-end Yellow River heavy truck with a wind resistance coefficient of 0.349 was created, and the whole series of products were equipped with Weichai's engine with a thermal efficiency of 52.28%. formed a new powertrain; Shandeka has entered the global high-end market, and driverless electric heavy trucks have also begun to be sold around the world, especially our hydrogen fuel heavy trucks, leading the development of hydrogen fuel heavy vehicles around the world.
Industry-leading dual power chain guarantee capability. Sinotruk has been reforming, reorganizing, innovating and developing for five years, and has now formed German technology: MC07/11/13 engine + ZF gearbox + MAN axle, Weichai high-end power system: Weichai 52.28% thermal efficiency engine + Fast gearbox, high-end dual power chain, providing more diversified choices for our customers.
Industry-leading intelligent manufacturing capabilities. In the past five years, Sinotruk has built new intelligent factories, especially the Jinan Laiwu unmanned factory with an investment of 8.7 billion yuan, which is currently one of the highest level heavy truck manufacturing bases in the world. Coating line, stamping line, welding line and final assembly line will be world-class, and advanced technology and equipment will escort product quality.
Industry-leading resource synergy capabilities of large groups. Relying on Shandong Heavy Industry Group, Sinotruk's biggest advantage is to bring customers the advantage of combining products. Heavy-duty truck channels, strategic partners, in heavy-duty trucks, dump trucks, engineering vehicles, construction machinery excavators, bulldozers, mining trucks, strictly a customer group. When our partners have these combined products, we will provide them with stronger product competitiveness.
Win-win future with global partners
Over the past five years, Sinotruk has always adhered to the core value of "customer satisfaction is our purpose", continued to deepen the reform of the marketing system, established a trinity model of resource sharing, collaborative operation and brand management, and better led the development of the industry, promoted product upgrading, and built an open and collaborative global chain innovation system through "coopetition".
Establish a direct information and rapid response mechanism with dealers and large customers. Send application R&D personnel to the front line, engineers can not do development in the office, but develop on the customer's use line. At the same time, build highly localized systematic combat capabilities. Sinotruk's overseas talent development strategy continues to advance, not only to let talents go abroad, but also to hire local personnel to support Sinotruk services, so as to "adapt measures to local conditions" and better understand users.
Conclusion: Sinotruk has been five years of deepening reform and restructuring and development, five years of accelerating the conversion of new and old kinetic energy, five years of scientific and technological innovation achievements, five years of leading marketing, five years of party building and ecological reshaping, and has now become a leader in China's commercial vehicle industry and a fast-growing global commercial vehicle brand! Sinotruk will work hand in hand with global partners to share value and win-win future! (Sinotruk)