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All for selling cars! NIO Li Bin: Plans to deliver mobile phone products in late September [with analysis of the mobile phone industry of automobile manufacturers entering the market]

All for selling cars! NIO Li Bin: Plans to deliver mobile phone products in late September [with analysis of the mobile phone industry of automobile manufacturers entering the market]

Source: Photogram

On August 29, NIO today released its financial results for the second quarter of 2023. According to the financial report, NIO delivered a total of 23,520 new cars in the second quarter, and the new EC6 will be released and delivered in September, so that NIO's eight new NT2.0 cars will be officially in place. In the second quarter of this year, NIO's revenue was 8.771 billion yuan, and vehicle sales were 7.185 billion yuan; Gross margin 1%, automotive gross margin 6.2%; R&D expenses were RMB3.34 billion, excluding equity of RMB2.94 billion.

In the second quarter 2023 results call, NIO founder, chairman and CEO Li Bin said that the launch of mobile phones will help increase the competitiveness of vehicles. He also revealed plans to deliver the phone in late September. It is worth noting that NIO's mobile phone and car cockpit will have functional linkage.

In recent years, with the accelerated development of the "four new modernizations" of automobiles represented by "electrification, networking, intelligence, and sharing", automobiles are transforming from a "single means of transportation" to a "third space" that integrates leisure, entertainment, office and other multi-functions.

The smartphone market needs a "catfish entry", and linkage car cockpits will bring new markets

The functional linkage between NIO's mobile phone and NIO's car cockpit will bring a new functional experience to the market. According to data from the Ministry of Industry and Information Technology, China's smartphone shipments from 2012 to 2022 roughly showed a trend of rising first and then declining. In 2016, China's smartphone shipments peaked, reaching 522 million units, and then began to decline. In the first 11 months of 2022, China's smartphone shipments reached 237 million units, down 23.55% year-on-year.

All for selling cars! NIO Li Bin: Plans to deliver mobile phone products in late September [with analysis of the mobile phone industry of automobile manufacturers entering the market]

The scale of the automobile market is large enough, personalized needs and a large number of innovations have emerged, so that many vehicle companies have living space, and traditional independent car companies and new forces in car manufacturing have opportunities. It is expected that the scale of the mainland intelligent cockpit market will continue to grow, and will exceed 100 billion yuan by 2025.

All for selling cars! NIO Li Bin: Plans to deliver mobile phone products in late September [with analysis of the mobile phone industry of automobile manufacturers entering the market]

Smart cars follow a similar path to smartphones

The development iteration path of smart cars and smartphones is very similar. As epoch-making products of the wave of mobile Internet, smart phones and smart cars follow the development path of "interactive transformation - upgrading of > architecture - evolution of > ecology".

At the same time, smartphones and smart cars in the choice of mode and camp, smart phones also continue the changes of smart cars.

All for selling cars! NIO Li Bin: Plans to deliver mobile phone products in late September [with analysis of the mobile phone industry of automobile manufacturers entering the market]

China's new energy vehicle sales have maintained rapid growth

According to statistics from the China Association of Automobile Manufacturers, China's new energy vehicle sales have maintained rapid growth, and the sales of new energy vehicles in mainland China have grown explosively from 2021 to 2022, and China's new energy vehicle sales will reach 6.887 million units in 2022, a year-on-year increase of 93.4%, maintaining the world's first place for eight consecutive years. It is expected that China's new energy vehicle sales will reach 14.44 million units by 2026.

All for selling cars! NIO Li Bin: Plans to deliver mobile phone products in late September [with analysis of the mobile phone industry of automobile manufacturers entering the market]

On the whole, shipments of the smartphone market are declining, and the market is relatively saturated. However, as new competitors enter the market and link with the car cockpit, new opportunities are brought to both the smartphone and smart cockpit markets. The Prospective Industry Research Institute predicts that the scale of China's intelligent cockpit market will continue to grow and exceed 100 billion yuan in 2025. The development path of smart cars is similar to that of smartphones, and it is expected that China's new energy vehicle sales will reach 14.44 million units by 2026. With the increase in sales of new energy vehicles, automakers entering the mobile phone market will also face new opportunities and challenges.

Foresight Economist APP Information Group

For more information about the research and analysis of this industry, please refer to the "China Smartphone Industry Market Demand Forecast and Investment Strategic Planning Analysis Report" by the Prospective Industry Research Institute

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