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In a quiet midnight, the sound of Weibo's message notification broke Tao Lin's tranquility. This is her daily job as Tesla's vice president of external affairs. She flipped open her phone and found a special message: Musk took a photo with employees, with a concise and enthusiastic caption: "Thank you for all your support!" A rewarding day! This message marks an important day for Tesla's Shanghai Gigafactory.
She didn't stop there. Not only shared this photo on Weibo, she also opened a circle of friends and updated another group photo.
This time, her tone became more affectionate: "Exciting day! Happy Children's Day. In the photo, Musk's smile and employee pride seem to blend with the warmth of the entire Tesla family.
This Tesla celebrity, Tao Lin, has been quietly working since joining Tesla to escort Tesla's image and reputation. However, this responsibility is not easy. Although Tesla has gradually emerged in the Chinese market, it is inevitable to encounter various negative news.
"In 2015, Tesla had just entered the Chinese market for less than 5 years, and many people still had a vague concept of electric vehicles."
At an automotive forum in 2015, Tao Lin emphasized the concept of electric vehicles and Tesla's vision in clear language. At that time, she was already the global vice president of Tesla, responsible for government affairs, public relations, marketing and brand in Greater China.
However, her path has not been easy. Although Tesla's development in China has grown, negative news is not uncommon. With her wits and perseverance, Tao Lin has worked hard to defend Tesla in multiple public appearances. However, many people were surprised by some of her previous remarks. However, her words also have their own reasonableness, after all, it is very necessary to popularize science for car owners.
Perhaps because of her talent and charisma, Tao Lin's career has been full of shining points from the beginning. She has worked in well-known companies such as Baidu and Renren, and has also worked as a reporter, producer and director for CCTV and Wuhan TV. And her anchor experience on CCTV makes her comfortable working at Tesla.
However, her rise to prominence has not been smooth sailing. In 2002, she was admitted to CCTV, but did not get many opportunities to show herself. On CCTV, she hosted a midnight program "News Night Talk", although the work was relatively tedious, Tao Lin did not give up, and also studied for an MBA graduate student at Peking University's Guanghua School of Management in her spare time.
However, opportunities often come with challenges. "News Night Talk" was canceled due to declining ratings, and Tao Lin had to find another way out. She entered the internet space, and while rumors about whether she worked at Baidu have not been confirmed, she did join Renren. In 2014, she joined Tesla as General Manager of Public Affairs in China, focusing on government affairs and public relations in China.
Tesla became her new stage and the pinnacle of her career. Perhaps because of her talent and persistence, Tao Lin was soon promoted from general manager of public affairs in China to vice president of China, taking full charge of Tesla's business in China.
Musk, a different genius, what kind of existence does Tao Lin exist in his eyes? In her opinion, Musk is an approachable person who lives a simple life without too many luxuries. The key to working with him is to do a good job and he will be satisfied.
"First principles" is the way Musk has always upheld. This concept also deeply influenced Tao Lin. She believes that this way of thinking allows people to dissect the essence of things from the appearance of things and then rethink the solution to the problem. It is based on this kind of thinking that Tesla constantly challenges difficulties to create unique products and corporate culture.
For Tao Lin, Tesla has brought her more change. Tesla has been doing things that seem difficult or even impossible, and this has changed the way Tao Lin thinks. Her decision-making speed has become faster and her perspective has become more profound. Tao Lin told the media
Lu, the proportion of women in Tesla's management is actually quite large, but the outside world does not know much. Tao Lin believes that women do not have to surpass men in every field to show their strength, but to achieve outstanding achievements in the field they are good at and create more diversified value for society.
Tao Lin firmly believes that the best marketing is to make the best products.
She pointed out that Tesla has not invested too much in marketing because the product itself is the best marketing. She believes that as long as excellent products are made and let users spread spontaneously, they can win word of mouth and trust in the market.
For the development of women's careers, Tao Lin has her own views: "Whether men or women, we must forget about gender differences, go all out, and exceed expectations, which is the only way to success." In a traditional automotive industry dominated by men, Tesla Vice President Tao Lin proved with her actions that women can also achieve excellence with grace, focus and strength.
In Tesla's dynamic and innovative environment, Tao Lin plays a key role. Her career experience has gone through multiple stages and fields from TV to Tesla, and it is this diverse background that gives her a unique perspective and wisdom on Tesla's career path. Her experience also shows that women can achieve excellence in any field, regardless of the environment, as long as they are committed and continue to learn.
On a quiet evening, Tesla's vice president of external affairs, Tao Lin, continued to work hard for her beloved mission. With her practical actions, she demonstrated the power of persistence, wisdom and strength.