After entering the Chinese market for 14 years, the Paula Zhenxuan brand under Unilever Group officially announced the brand spokesperson in China for the first time. On August 8, young actor and singer Zhu Zhengting became the brand spokesperson of Paola Zhenxuan China, and the brand's official social platform released the official video video of the spokesperson, with the theme of "Be young, refresh", launch a series of brand communication and star item "polishing essence" anniversary activities. At the same time, the brand's star product gift box also designed and placed spokesperson-related peripherals, strength pet fans.
Paula Treasure X Zhu Zhengting
Strength hand in hand, super high fit "two-way rush"
In order to achieve a win-win situation, it is important for brands to choose celebrity spokespersons and have a close fit between the spokesperson and the brand.
Zhu Zhengting: Use strength to "refresh" the definition of new youth
At the age of 18, he was admitted to the Shanghai Theater Academy with the first score in Chinese dance, and since his debut five years ago, Zhu Zhengting has 24 million fans on the Weibo platform alone. As he is young, he will not rest on his laurels. At the beginning, he won the love of the audience with his skills as a dancer, repaid the support of fans with the works of singers, and constantly broke through himself as an actor, he once said that "being an artist is not my dream all along", so in the five years since his debut, he has refreshed our impression of him over and over again.
Paula's Selection: "refresh" the public's perception of effective skincare brands with real truth
As a high-end ingredient skin care brand from the United States, Paula Zhenxuan has always been the "white moonlight" in the heart of the skin care ingredient party. Before the concepts of KOLs and "ingredient parties", founder Paula Pegan was probably one of the most trusted skincare opinion leaders and the first batch of skincare "ingredient parties". The biggest feature of Paula's Selection born in this context is that all products are guaranteed to be gentle, safe and effective.
In 2021, Paula Reserve and Unilever Group joined forces to take our scientific research strength to the next level. In the past 28 years, Paula Zhenxuan has developed more than 300 skin care products, covering all aspects from entry-level skin care to professional care. In particular, he has been committed to the research of efficacy-based skin care technology for many years, and has launched acid care products with different concentrations, which can meet the needs of advanced skin care practitioners from basic care to professional and advanced skincare.
The main product officially announced by the spokesperson is also the star product of Paula's family - 2% salicylic acid polishing essence, which is the first acid care essence launched after the establishment of Paula Zhenxuan, and has been loved by many ingredients skin care control for 23 years. Infused with 2% Salicylic Acid, it sweeps away old dead skin cells for polished and shiny finish. Cleanses excess oil from pores, easily knocks out acne, refines enlarged pores, and makes the skin delicate and translucent visible to the naked eye. According to the brand's internal statistics, this classic salicylic acid essence is sold every 7 seconds worldwide, selling 1.35+ million bottles in China, and sold short within 7 days of Sephora on the shelves of the United States, winning 34 international beauty awards.
Since it has attracted the attention of Chinese consumers, the brand has won the recognition and praise of many Chinese consumers with its excellent scientific research strength, sophisticated ingredient formula and outstanding effect.
"If you want to be young, refresh it"
In the brand spokesperson official promotional video released on August 8, Paula Zhenxuan grasped the concept of "refresh", skillfully displayed the refresh of the role of self-identity by modern spokesperson Zhu Zhengting in the five years since his debut, and at the same time pun Paula Zhenxuan Salicylic Acid "Polishing Essence" to refresh the self-skin state of our consumers, which has extraordinary strength in their respective fields and an undefined genetic core, which is the basis for the cooperation between the two sides, visually connecting the two with refresh symbols, and running the concept of polishing essence "refresh" throughout.
In addition, Paula Treasure has prepared beautiful print and video materials and peripheral gifts for fans. Fans bring topics to repost relevant Weibo, have the opportunity to unlock exclusive highlights of spokespersons and exquisite peripherals related to their artists, and more. This series breaks the distance between fans and brands, and while providing strong support for the spokesperson, it has greatly won the goodwill of fans and triggered praise inside and outside the circle.
As the originator of acid care, Paula has been specializing in keratin care for more than 20 years. Since entering the Chinese market, Paula Zhenxuan has never stopped R&D and innovation to respond to consumer needs with products. Always give full play to the brand strength, pursue the truth of skin care, share the correct skin care knowledge, and strive to provide consumers with more beautiful skin care experience, and create the true beauty of the skin.