The tea is pleasant, and it rolls over!
On the evening of August 24, a tweet titled "Hard Work White Effort" released by Chayan Yueshi's WeChat public account sparked heated discussions among netizens. Some netizens said that they strongly disliked the negative emotions spread by the title of the article.
What the hell is going on?
Rush to the hot search! Cha Yan Yueshi apologized and deleted the text
On the evening of August 24, Chayan Yueshi published an article on its WeChat public account "Work hard for nothing", in which Chayan Yueshi used the movie "Slam Dunk" as an introduction to argue, demonstrating the difference between teenagers and adults, "regret can no longer be a teenager", and finally, the manuscript leads to related activities on the theme of Chayan Yueshi teenagers at the end.
Subsequently, the news rushed to the hot search, causing heated discussions among netizens, and some netizens said that they did not like the negative emotions spread by the title of the article. Some netizens who took the postgraduate examination said that when they saw this title at night, they were very irritable in their hearts and felt that their efforts were ridiculed.
Some netizens questioned the style of the public account article, believing that there should be no "disease-free moaning", and that doing a good job of the product is king:
But some netizens feel that "fuss", what is there to break the defense?
After the incident, Cha Yan Yueshi commented in the article to apologize, saying, "I am very sorry for the discomfort caused by the improper naming of the tweet." In the future, we will be more cautious in the formulation of the title to avoid misunderstandings caused by our own problems, thank you very much for your reminder. ”
Xiaobian query found that the tweet has been deleted at present.
According to Jiupai News reports, Ms. Yang of the public relations department of the Chayan Yueshi brand said that the original meaning of the tweet was "self-deprecation of the juvenile series after repeated efforts failed to meet expectations". He said that after the article was posted, a friend came to remind him, saying that the title was a bit out of place, "No offense is also offended, it is indeed (we) did not do it thoroughly." ”
In early August, the controversy arose due to the "penalty station picking"
Just on August 5, #Chayanyueshi does not support ordering and taking orders and two people queuing up at the same time#The topic was on the top of the hot search.
According to the Southern Metropolis Daily, the controversy stemmed from a consumer complaint, and some netizens posted on social platforms on July 4 that she and her boyfriend wanted to buy tea and pleasant drinks in Changsha, and learned that they had to order first and then queue up to get food, so she and her boyfriend acted separately, one person was responsible for queuing up to order, and one person lined up in advance to pick up food. The consumer said that the clerk asked her to re-queue after learning that she was standing up alone to order food and one person to pick up food. The consumer thought the tea pleasantness was "outrageous."
Under the post, some netizens called Chayan Yueshi "penalty picking" and questioned its hunger marketing, but some netizens said that Chayan Yueshi has always made milk tea in the order of ordering, "You just ordered and will not do yours immediately" and "This is equivalent to cutting the queue in disguise".
According to the Southern Metropolis Daily, in response to this matter, the relevant person in charge of Chayan Yueshi responded that in order to ensure that the product is fresher, the order method of Chayan is that after the customer orders, scan the QR code on the receipt in the cup taking area, and queue up in the order of the current round of scanning the code.
The person in charge said that if the customer orders and thinks that there are too many people queuing up to scan the code to get the cup, he can also choose to leave temporarily, and then scan the code to get the cup when there are fewer people, and the receipt given by the store has a QR code specifically for customers to scan the code to check the speed of the cup in real time.
In response to the customer's report that "two people do not support ordering and picking up orders at the same time", the person in charge said that the store has encountered a similar situation before, and customers who buy alone in line will think that they are "cut in line" and complain to the company, "so we do not recommend that two people queue separately in principle, but when they fall to the store, there may also be different degrees of deviation due to the implementation and communication of the store."
The person in charge also said that most of the internal test stores that use the verification of cups can take cups within five minutes after the verification is completed, and the speed is faster than the previous way of calling numbers, but it also depends on whether it is the tourist season.
There was an apology earlier this year for the queue controversy
At the beginning of this year, Chayan Yueshi caused controversy because of the "penalty station" queuing for food. According to media reports, many netizens posted that the local Chayan Yueshi store changed the rules for taking food, and was required not to leave after ordering, and must queue up in order to pick up food on the spot, and re-queue once left the line.
On February 9, Chayan Yueshi's official Weibo posted an apology, saying that after the Spring Festival, trying to test a new order cup scheme in a small number of stores, at present, the 3-day internal testing period has ended, and the internal test stores have now returned to the previous order and food collection method.
Cha Yan Yueshi said that the idea of this adjustment stemmed from the huge influx of stores during the Spring Festival, especially the disorderly cup taking of the inner and outer layers, which led to a rapid decline in the presentation and taste of the work, and the original intention was to achieve "orderly queues". However, during the closed beta period, the scheme is immature and the details are improperly executed, and targeted scheme optimization will be carried out later.
I have been caught in turmoil many times, and apologized many times
In recent years, what makes tea pleasant and pleasant has repeatedly become a topic of conversation and apologize, and more is still a variety of public opinion storms.
According to the Financial Investment News, in August last year, after the news of hiring people to queue up and asking for purchasing speculation in the new store in Nanjing, Nanjing Chayan Yueshi, which closed business within half an hour of opening, began to be questioned more and more. Until the next morning, Cha Yanyueshi also issued an apology specifically for this.
In December 2021, Chayan Yueshi had employees complain about low working hours and wages, and then the company's founder "scolded" with them. At that time, some employees found that their wages were getting less, and complained that the average working hours of employees were as long as 11 hours, and they had meetings after work at two o'clock at night, and their monthly salary was less than 3,000 yuan. Then the situation escalated, the founder and employees of Chayan Yueshi "scolded each other" in an internal group of 8,000 people, and the relevant chat records were exposed to the Internet, making Chayan Yueshi on the hot search.
In the end, Chayan Yueshi's official Weibo issued an explanation on the "employee salary dispute in November", because the explanation of the temporary salary adjustment was not in place, resulting in the focus of the employee group's later discussion gradually becoming uncontrollable. In this regard, founder Lu Liang issued a letter of apology within the company and said that he would maintain communication with the parties.
Earlier, Cha Yan Yueshi was also questioned for "insulting women" because of the vulgar copy of the mug. Some netizens pointed out that the Changsha dialect "picking up leaks" means "getting cheap, windfalling", but Chayan Yueshi "picked up a basket" and "a beautiful woman who came to Chayan to buy milk tea" on the mug, which is suspected of objectifying women. At the same time, other "gender terrier" related copywriting on the packaging of tea bag products also looks a little vulgar. The ensuing outcome was still an apology.
According to the Tianyancha App, Hunan Chayue Cultural Industry Development Group Co., Ltd., a subsidiary of the Chayan Yueshi brand, was established in September 2017, the legal representative is Lv Liang, with a registered capital of about 6.94 million yuan, which is jointly held by Changsha Juyingliang Brand Management Co., Ltd. and Changsha Youlan Management Consulting Partnership (limited partnership).
Foreign investment information shows that the company directly holds the equity of 12 companies, including Changsha Chayue You Me Catering Management Co., Ltd., Chongqing Chayue You Me Catering Management Co., Ltd., Nanjing Chayue You Me Catering Management Co., Ltd., and Wuhan Chayue You Me Catering Management Co., Ltd., distributed in Hunan, Chongqing, Hubei and Jiangsu. It is worth mentioning that the companies in the above four places have also invested in a number of companies, among which, Changsha Chayue You and Me Catering Management Co., Ltd. alone has invested in more than 500 companies. At present, through direct or indirect holding, Hunan Chayue Cultural Industry Development Group Co., Ltd. has actual control of more than 750 companies.
This year, Chayan Yueshi has successively opened stores in Wuxi, Zhangjiajie and other cities. As of the end of June 2023, Chayan Yueshi has opened directly operated stores in 11 cities, with a total of nearly 500 stores.
Source丨Public Information, Sina Weibo, Southern Metropolis Daily, Jiupai News, Financial Investment News
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Editor of this issue Li Yutong
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