On the evening of August 26, 2023, when the vegetable market was supposed to close its doors, the "Jinyang Market" at the entrance gradually became better, with more than 50 night market stalls spread out along both sides, and the sound of fried and billowing fireworks accompanied by the aroma of food.
At 6:30 p.m., Xu Jingru's squid stall was crowded, Chen Shuixin's chicken tenders business was booming, and Zhang Yunfei's self-fried noodle stall had followed the rhythm of customer orders since his cousin came. This is a scene in the new Internet celebrity check-in place, Pudong Jinyang Market, where many stallholders used to be guerrilla "mobile vendors", but now with the efforts of the urban management and all parties, they have not only retained the city's fireworks, but also become small merchants that add vitality to the "night economy".
The vegetable market is closed and the market is open to welcome customers.
"After fighting 'guerrilla' for more than ten years, I finally don't have to worry about getting tired." Talking about the past of the night stall, Chen Shuixin couldn't help but breathe a sigh of relief. Chen Shuixin, who came to Shanghai from Anhui Province in 2013, originally worked in a private company, in order to support his family, he would push a small cart out every night to sell fried chicken tenders, and there were customer comments, eating the taste of Aunt Erjiefang, this aunt is Xiao Chen's master, now the aunt does not do it, the old guests who come nearby to find the taste plus young people who like this taste recognize his chicken tenders. However, although there are many customers, it is a little difficult to find his booth, and guerrilla fighting with the regulatory authorities is the norm every night, first education, second warning, and then fine. After that, Chen Shuixin had the intention to find a fixed night market or façade, but considering the cost, it was not easy to find.
Now, when Chen Xinshui fried chicken tenders, he no longer had to work under his hands while peeking with his eyes to see if the city management was coming, and the fixed stall not only made him feel at ease, but also doubled his income. "Old customers can find me, and new customers are coming in constantly."
Chen Shuixin's two oil pots were turned on at the same time to speed up the meal.
Many guests came to his chicken tenders.
In addition to the taste, customers also value the quality of the oil, and every day Chen Shuixin is a new oil stall.
Zhang Yunfei, who was born in 97, also pushed a barbecue truck to practice guerrilla, and he knows that setting up a stall in his hometown county is also to be managed, let alone Shanghai. "I called 12345 and asked, is it possible to set up a stall here? People say they can't put it on, I just forget it, I always think that complaining is useless. ”
Listen to a friend introduction here, Boss Zhang once opened a restaurant in Shenzhen, worked as a sous chef in Shanghai, his booth is mainly engaged in fried noodles fried rice, counting fried pho, egg fried rice sells best, his stall adopts a self-selected mode, just like a spicy hot stall, you can match it as you like, 7-8 o'clock at night, 9-10 business is the best, the fire is non-stop. He said that it is quite stable here, with 40% of repeat customers, and it will be three months old next month, and it will be renewed. ”
The night market is open from 4 p.m. to 10 p.m., not long ago his father came to Shanghai to see him, Boss Zhang felt that this stall time is very good, does not affect the business can accompany the family. The father's trip is fake, the marriage urging is true, the four hair children in the hometown agreed to get married together this year, the father let him go back to his hometown on a blind date empty, Boss Zhang did not have this mind, but his father said that he was "right, yes, right".
"The business here has stabilized, the income is still considerable, and it is easy to open a store and difficult to keep it." Boss Zhang has opened two restaurants, the first is a partnership with a friend, the second is a loan, both closed due to the epidemic, Zhang Yunfei also wants to open a hotel in the future, "My father is a master of excavators and earns more than me, but I want to rely on myself, first establish a business and then start a family." ”
When he first came to Shanghai, Zhang Yunfei combed his big back, Shanghai is very hot, long hair is easy to cover sweat, cut into a short hairband, with a headband to cushion the sweat. Zhang Yunfei said that he was like his father who spoke little, but how could he not talk in business, and on the first day his cousin came, he taught him the phrase "eat well and come again".
Egg fried rice is clearly grained. Boss Zhang said that the stall is also very technical, and people with inflexible minds cannot do it; Lazy people can't do it; People who are not self-disciplined can't do it, their mouths should be sweet and their reactions should be fast.
His stall is doing well, sometimes changing cylinders once a night.
In addition to the guests, other stall owners are also frequent customers of his house, embarrassed to collect money, and Boss Zhang's table often appears with special snacks from other stalls.
"For the two sons finally don't have to worry." At 6:30 p.m., Xu Jingru's fried squid stall in front of the diners were crowded, and in June she was still browsing the Internet in her hometown in Henan to see which big city she could go to set up a night market stall, giving birth to two sons she bluntly said that for her children to go to school and buy two houses to marry her daughter-in-law in the future is the most worried thing in her heart, but she did not expect to have her own booth in Shanghai at the end of June, convenient process, standardized management, strong consumption power, so that she made a profit of nearly 100,000 yuan in July, which is five or six times more than the original night market business in her hometown, and the couple smiled in front of the night market stall. The two sons' houses are no longer worried. "If the night market can stay up all night, we are willing to do it."
Xu Jingru feels that the reason why business here is easy to do is not only that there are many customers in Shanghai Night Market, but also that she does not have to bother as much as before, every day before the stall opens at 4 p.m., there will be ordered goods delivered, and after the end of the night, there will be special garbage removal personnel to collect the garbage, and when selling up to nearly 2,000 grilled squid every day, she can still be a "handshake cabinet".
The scent of hot squid attracts many guests.
When business is busy, the husband will come to help.
"Set up more road signs for merchants and less roadblocks for merchants."
Wang Haiqing, Jinyang Xincun Street Business Office, introduced that on the eve of the opening of the night market, the Street Business Office cooperated with the urban management comprehensive administrative law enforcement team, police station, safety supervision, market supervision office and other departments to plan in advance and provide services around the night market economy. On the one hand, the opinions of residents near the market were widely solicited before the opening, and on the other hand, the business service guarantee for the night market was also sufficient. Let merchants open when they land, open and open, and do a good job of publicity to actively attract customer flow.
Cui Yanyan, the manager of Jinyang City, said that after the opening of the night market, it was not all smooth sailing, because of the complaints received by residents, such as oil smoke, noise, peripheral parking problems, etc., after two weeks of continuous improvement, through the installation of oil fume purifiers, standardized parking at the door, waste grease collection and transportation, noise control and other work, slowly on the right track. At present, more than 50 stalls are hard to find. In the next step, it will consider setting up a market in the inner square of the nearby business district, which is currently being planned to drive the "night economy" and stimulate new vitality of consumption.
Jinyang Market is on fire, behind which all parties take the initiative to retain the city's fireworks.
Before the market opens, the liquefied gas is delivered to the stalls.
Parking is manned.
Garbage is swept away.
Guests can simply enjoy the meal.
It is reported that since its opening on June 20, the average daily passenger flow has exceeded 2,000 people.
Column editor-in-chief: Zhang Chunhai Text editor: Jiang Diwen
Source: Author: Meng Yuhan