That anti-counterfeiting expert "iron head to punish evil and promote good" is "fire" again?
In the past two days, New Oriental completely suspended classes, the "iron head" live broadcast was stopped, and the two terms rushed to the hot search almost at the same time.
The cause of the incident was that he was sent to the forefront for reporting New Oriental make-up classes, and the comment area was almost one-sided opposition and questioning at first.
Unexpectedly, before the turmoil was settled, he opened a live broadcast with goods in the face of controversy, which not only was rushed by parents who were angry, but also caused cooperative merchants to be scolded and maliciously returned.
From one side to one of the others
There are only two results of Internet celebrities fighting counterfeiting: either successful rights protection or successful overturning. These two points appeared on the iron head at the same time.
He was aggrieved and puzzled: why millions of people scolded me, but I was sure I was doing the right thing. He said that he will not touch the education and training industry for the time being...
Why did the Internet celebrity who successfully defend his rights suddenly overturn?
Before meeting New Oriental, he was a fake fighter in the minds of many people, and his videos basically had a proud record of "more than 20 million views, more than 960,000 likes, and millions of fans in 5 days".
It also allowed a bad trader in Sanya to receive a top penalty of 300,000 yuan.
Usually his video comment area is basically "Handsome to death, look at the relief!" ", "Support the iron head", "The world needs more such people", all praise.
Such data is the top level on any platform, and the label on his body is basically - not afraid of sacrifice, brave and fearless, punishing evil and promoting good...
Unexpectedly, after reporting New Oriental and successfully suspending it, different voices appeared.
Some netizens believe that the state has banned discipline training, complied with national laws and regulations, and ensured educational fairness, so there is nothing wrong with reporting New Oriental.
There are also some parents who express their understanding and support in the comment area, or seriously discuss the good and bad points of make-up classes.
Another part thought that his approach was too radical, which was dissatisfied by many parents, netizens said: "Parents and students agree to make up classes, only Tietou does not agree." ”
At the same time, some people also questioned that the "iron head" secretly visited New Oriental in order to rub traffic, and the so-called justice is only to pave the way for bringing goods.
The iron head with cargo debut overturned
When faced with fans questioning his motives for fighting counterfeiting, Tietou replied.
"I don't fight counterfeiting to rub traffic, I fight counterfeiting to bring goods in the future."
On August 14, Tietou started his first live broadcast on Douyin, and told fans that this was a live broadcast to help farmers.
According to the data of Xinjiu, the live broadcast of Tietou lasted for 2 hours, with more than 180,000 viewers, and only sold 50,000-75,000 yuan of goods in total, including netizens who planned to return them after buying them.
Iron head live broadcast sales are dismal/Image source new shake data
According to upstream news reports, many netizens also rushed to the merchants who cooperated with Tietou. Many merchant video comment areas are occupied by comments such as "I bought it, and then returned it" and "what grade can support him". What's more, some stores were given negative ratings.
There are also companies involved in bringing goods that specially wrote apologies, saying that customer service was scolded and crying.
For this live broadcast overturn, thousands of people and thousands of faces, everyone has their own different positions and opinions and judgments, but for the implicated merchants, it is too innocent, many of them are new stores, they were "bought goods and returned to brush bad reviews", becoming victims of this public opinion storm...
The road to helping farmers was difficult, and in the end it was the ordinary people who were injured.
In recent years, live streaming has increasingly become a way for agricultural specialties to go global. Many big anchors such as Oriental Selection, Crazy Little Yang Ge, and Zhang have also done live broadcasts of public welfare and agricultural assistance, and have achieved outstanding results.
With the support of agricultural assistance policies, more and more people have joined the wave of public welfare and agricultural live broadcasting, and live streaming is regarded as a zero-threshold traffic monetization path. Enterprises in almost all walks of life are trying to achieve transformation and self-help through live streaming.
It can be seen that short video + live streaming is the most direct and easiest industry to create wealth, but without systematic learning, practical operation and methodological guidance, it is not only easy to overturn, but also difficult to start traffic.
If you want to master short video + live broadcast skills and create the second growth curve of revenue, it is recommended that you learn this free workplace course - "Qianfeng short video live broadcast e-commerce operation", so that you can start from 0 and get short video operation + live broadcast e-commerce monetization skills.
There is a threshold for cracking down on counterfeiting, and you need to be cautious when entering the industry. In addition to popularity, traffic also brings controversy, and how to find a balance between traffic and monetization is still a challenge for short video live broadcasting.
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