Two days away is the traditional Chinese "Qixi Festival", this weekend, driven by the power of "love", Nanjing's major shopping malls also ushered in the sales season, and the "Qixi economy" is extremely hot.
During the Qixi period, Nanjing will also launch hundreds of themed activities to further stimulate consumption. On the morning of August 20, the reporter saw at the gold jewelry counters of many shopping malls in Nanjing's Xinjiekou business district that there was an endless stream of gold consumers, and Mr. Wu, a Nanjing citizen, was choosing gold bracelets.
Mr. Wu said that he would cook a table of good dishes this Qixi Festival, and then give his wife a big surprise. "It's about to celebrate Tanabata, last time I bought a bracelet for my lover, I lost it, I bought another bracelet. She didn't know it, I made dinner for her. ”
The reporter saw that the full gold price on that day was around 595 yuan per gram, and many stores launched preferential activities such as "70 yuan off per gram", "60 yuan off per gram", and "85% off the whole site". The salesperson said that the number of consumers buying gold has increased significantly in recent days, and the customer group is mainly couples and young people, which means that love is sweet for a long time.
"Qixi is a more ceremonial festival, with a large flow of customers, small couples buy things to commemorate, and some buy some jewelry. There are a lot of marriage engagements and sales are good. Ms. Chen, a salesperson, said.
In addition to gold consumption, flower sales and catering consumption also reached the peak of bookings this weekend. During the Qixi Festival, many citizens will choose to prepare some gifts for their partners, and as the atmosphere of the Qixi Festival, the sales of roses have increased greatly in these two days.
The reporter visited and found that on the day of Qixi, the reservation situation of various large-scale restaurants was also extremely hot, and it was basically difficult to find one. "We will set up the table, and then give dessert and souvenirs to everyone. Not only couples celebrate Qixi Valentine's Day, but also middle-aged people, and people in their fifties. Liu Li, the manager of a large chain restaurant store, said.
Chen Bing, a store manager of a supermarket chain, said, "There are more young people, and they will choose some Internet celebrity models or seasonal models. We also put on new products, all flowers are directly sourced from the base, and for Qixi, we also booked the garden of the Yunnan base in advance, and the price remained stable. ”
The reporter learned that in order to further stimulate consumption, during this year's Qixi Festival, the Jinling Qixi Cultural Festival opened romantically in Jinling STYLE, innovating audio-visual and consumption experience in the form of night performances, night shopping, night tours, etc., while promoting excellent traditional culture, further enriching the night consumption scene around Xuanwu Lake and lighting up the most beautiful night Jinling.
"Galaxy Market" has created "confession convenience store" and "love post office", and also set up intangible cultural heritage merchant booths, cleverly integrating the theme of Qixi into various products, such as Yunjin, Bushake and other traditional accessories, bringing tourists a novel shopping experience.
"We have made a series of plans around the Qixi Festival, hoping to carry out a modern interpretation of traditional culture. In addition to the opening ceremony, the market and movie festival will continue until the day of the Tanabata Festival. Zhang Min, chairman of Nanjing Tourism Co., Ltd., said.
At the event site, making full use of the space advantages of the sunken square and the glass trestle bridge, and integrating Qixi elements such as folk music and dance, an audio-visual feast integrating ancient style and modern atmosphere was presented.
At the launching ceremony of the 2023 Jinling Qixi Cultural Festival, the art installation "Jinling Covenant" was officially unveiled, becoming a new romantic landmark in Nanjing. The whole installation is shaped by a glass gift box, and when the lights are lit, it is dazzling, like a dream, as if it is a gift to Nanjing and everyone, which means to give this beautiful lake and mountain scenery to the loved ones. At the same time, around the Qixi Festival, a series of activities are carefully created to create a romantic atmosphere.
("Zero Distance" reporter/He Ban editor/Gao Ruoting)