Xiaomi's road to high-end is becoming clearer and clearer, but looking back, Xiaomi's road to high-end is very tortuous, and ordinary companies are difficult to bear, thanks to the correct choice at the leadership level, of course, this is also related to Lei Jun's growth story.
Lei Jun wanted to complete four years of credits in two years during college, but as a freshman, Lei Jun didn't have much to do, he couldn't do anything but knock on the door to find his fellow countrymen, which really worked in college, including when I was in school. The fellow gave Lei Jun a lot of advice, what courses to learn first, what courses to learn later, which courses are easy, which courses are more difficult, the fellow has systematically explained, Lei Jun also found a way, and really learned four years of credits in two years.
Of course, in the past two years, Lei Jun also has a lot of insights, such as knowledge is not all linear, most of it is networked, and there is not necessarily an absolute relationship between knowledge points. If you can't understand the previous content, jumping over does not affect the later of learning. The latter is learned, and sometimes it is easier to understand the front. More than 99% of the questions have standard answers, find a few more people who understand. These insights also influenced subsequent strategic decisions.
With the process of Xiaomi's impact on the high-end, Xiaomi has also encountered a lot of resistance, such as when friends were competing for DXO image ranking, and the Xiaomi team was striving for DXO first. We sounded the clarion call, and in the DXO review, we finished first in the top three, then second, and then tied for first place. In order to win the first place in DXO, our team then spent more than two years preparing the Xiaomi 11 Ultra, the sensor was specially customized by us, the parameters were all full, and the tuning was also put into great effort. The day before the launch, we finally received the notification: DXO score, the first in the world!
The camera department is boiling, and this is a huge success that everyone has been waiting for for a long time. How excited are colleagues? After years of struggle, I finally got my wish! They couldn't wait for the official release of the product, and a grand celebration banquet was held that evening. Xiaomi Tech Park also lit up DXO first. We are all immersed in the joy of success. As a result, who did not expect that on the first day of the product's first launch, it would be frantically complained by users. Such a bullish image, "DXO is the world's first", why are users still not satisfied? Everyone was a little confused.
After painful reflection, everyone thoroughly understood that the parameters to the top and DXO to the first in the world do not mean that the photo is good, let alone the user's satisfaction. How can I take good photos that users are satisfied with? My experience in college taught me to ask someone who understands. Xiaomi and Leica cooperated to make Leica the teacher of Xiaomi imaging, and Xiaomi has achieved good results in imaging since then.
In 2020, Lei Jun officially announced the benchmarking of the iPhone, and this time Lei Jun also mentioned in his speech in 2023 that this decision may be ridiculed by netizens, after all, the iPhone as the greatest technology company, Xiaomi is somewhat self-defeating to benchmark the iPhone. But the iPhone is the best teacher, and only by benchmarking such a company can Xiaomi become a great company like the iPhone, or even surpass the iPhone. It can be seen that this is also the continuation of the idea of Lei Jun University, growth is continuous learning, lifelong learning.
Lei Jun positioned the theme of this speech as a very practical significance, and also gave us a lot of inspiration, especially the newly graduated students, but also to have the concept of learning, positive attitude, so that they can go faster and go further.