Li Bingbing, a first-line actress, one of the four Dan Shuangbing in the mainland film and television circle, she starred in the TV series "Young Bao Qingtian", "Clever Little Don't Understand", "Young Zhang Sanfeng" and other roles and was well known to the public, and became a three-gold film queen by performing in the movie "The Ballad of Yunshui" and "The Sound of the Wind".
Li Xue, who may not be very familiar with her, is Li Bingbing's agent and li Bingbing's sister. She studied journalism in college, worked as a journalist for a while after graduation, and later turned to an agent, once serving as the co-general manager of Huayi and an executive of Wanda Film and Television, with rich experience and strong connections.
Sisters with one heart, their profits are broken.
Li Bingbing and Li Xue, who began to create and run their own company in 2018: Hesong Media. The main business of Hesong Media includes: artist agency, brand business and film and television production and investment. At present, its artists include Li Bingbing, Zhao Liying, Gulinaza, Geng Le, Chen Xuedong, He Rundong, Jia Qing, Zhang Huiwen, Geng Le, Zhou Ye, Jia Qing, etc.
Li Bingbing and Li Xue's original family is very ordinary, an ordinary family in a small town in Heilongjiang, so how did the two sisters step by step to the present and establish their own business empire? Next, I will talk to you about it.
Born into the bottom, the family is poor
Li Bingbing and Li Xue were born in an ordinary family in Wuchang City, Heilongjiang, and the difference between the two is 2 years. Their family's economic conditions are not rich. Their parents are ordinary workers, and their lives are very poor. They didn't have a house and moved many times before they finally settled down in a small house of 27 square meters.
Like ordinary poor families, they live very frugally. There is no running water where they live, and they have to go to the leaky patio a few hundred meters away to fetch water back to the house. Li Bingbing's old clothes will be worn for her sister, and the old school bag will be carried by her sister. When Li Bingbing was 11 years old, he went to the provincial capital of Harbin for the first time and saw high-rise buildings and city neon lights for the first time.
After graduating from junior high school, Li Bingbing studied secondary school, Jixi Normal School, where she learned some vocal knowledge, and was very good at piano, accordion, dance, etc., so she went to work as a music teacher for a period of time after graduation. It is said that when she was in secondary school, she also set up a stall with her sister to subsidize the family.
Later, when Li Bingbing performed a spring evening program organized by the school, the yin and yang mistakes were noticed by an actor Gao Qiang, who strongly recommended that she go to college to study acting and take the exam to "go to the play" or "play in the middle".
Li Bingbing remembered it in his heart, applied for the Shanghai Theater Academy and was really admitted! But she herself hesitated, and when she returned home, she mentioned the matter to her parents, and also said that she did not consider going to college, because the tuition fee for a year was about 4,000 yuan.
At that time, in 1992, four thousand yuan was a big expense for ordinary families. At that time, her father's salary was only about three hundred yuan, and her mother had just completed surgery and spent a lot of money. Unexpectedly, Li Bingbing's father was very determined to let his daughter go to college.
In order to support their daughter's education, Li Bingbing's parents are said to sell everything that the family can sell to pay for their daughter's tuition.
In 1993, 20-year-old Li Bingbing took the money her family had put together and went to study the drama as she wished. In addition to Ren Quan, there were also Liao Fan, Fang Yu and Ke Yun in "Love Deeply Rainy".
Shoot commercials to earn the first pot of gold
Shortly after li bingbing enrolled in school, in order to reduce the financial burden of her family, she began to try to take over advertisements. At that time, the television industry had just developed, and as long as they were professional students, their income would not be very bad.
The first time she received an advertisement for the subway, she made thousands of dollars. Later, she was favored by Olay advertisers, and she and her classmate Ren Quan filmed a olay advertising film together.
Because the advertising effect was better, the two earned more than 200,000 yuan, and it is said that Ren Quan put the money in a sack and carried it from Guangzhou to Shanghai. In this way, Li Bingbing no longer has to worry about her tuition fees, and also solves her mother's medical expenses, sister Li Xue's tuition and living expenses, and everyone in her family says that she is a "great savior".
After that, Li Bingbing and Ren Quan filmed a TV series "Waiting All the Way" together, which was once called the Golden Boy and Jade Girl by her classmates.
Li Bingbing, steady and steady, three golden shadow queen
Later, in 2000, Li Bingbing met Wang Zhongjun, became the first artist signed by Huayi Brothers, and introduced the agent's godmother Wang Jinghua to the Wang Brothers, Wang Jinghua brought dozens of artists into Huayi Brothers, making Huayi famous for a while.
After that, Li Bingbing began to emerge, filming the TV series "Youth Out", "Young Bao Qingtian", "One Foot in the Jiangshan", "Smart Little Don't Understand", etc., which spread all over the country, and also starred in the movie "New Year Homecoming" and won the first trophy in his life, the Best Actress Award at the 13th Singapore International Film Festival.
Li Bingbing filmed very hard, and when filming the teenager Zhang Sanfeng, she once wore a single dress and soaked in cold water for ten hours, leaving permanent damage to her legs. Moreover, many of the scenes she took over were playing dramas, and Li Bingbing chose not to use stand-ins and shoot herself, which once made people think that she was from the army.
By 2005, Li Bingbing began to explode, starring in the movie "Waiting Alone" which made her nominated for the Golden Rooster Award for Best Actress.
In 2006, she was nominated for the Hundred Flowers Award for Best Supporting Actress for "No Thief in the World".
In 2007, Li Bingbing won the Huabiao Award for Film Queen and the Hundred Flowers Award for "The Ballad of YunShui".
In 2009, Li Bingbing won the Golden Horse Award for Best Actress again for the movie "The Sound of the Wind".
When Li Bingbing received the award, he was full of emotions and said in tears: "The dream of one minute has gone for ten years."
After that, Li Bingbing began to enter Hollywood. In order to be able to go to Hollywood to act, she practiced English very hard, and she would take time to memorize words after catching up on the plane, and she would send text messages with her sister in English to practice. Later, she practiced to be able to respond to U.S. talk shows and speak at the UN climate summit.
Li Bingbing's international works, the first is the starring deng Wendi production of the film "Snowflake Secret Fan", and then also participated in the role of "Resident Evil 5" and "Transformers 4", becoming an international superstar.
However, Li Bingbing can only get supporting roles in white supremacy Hollywood, and after Li Bingbing starred in the movie "Megalodon" in 2016, he chose to say goodbye to Hollywood. However, although the reputation of this movie is average, the box office has exploded.
Li Xue, behind the stars, strategizes
Li Bingbing once said in the program: Without her sister Li Xue, there would be no one today.
Li Xue herself studied media, but she is a journalism major, and she has also worked as a journalist for about three years after graduation. Later, in 2001, Li Xue also began to devote himself to the brokerage industry, visiting Wang Jinghua, and in 2004, he became Li Bingbing's agent.
At that time, Li Bingbing's popularity was relatively general, and his personality was relatively Buddhist. Li Xue is more ambitious and ambitious than her sister, and her goal of coming to Beijing as an agent is very clear, that is, to make Li Bingbing a first-line actress.
In 2002, Nandu Entertainment Weekly took stock of the "Four Little Flowers" of the entertainment industry for the first time, and Zhao Wei, Zhang Ziyi, Zhou Xun and Xu Jinglei were on the list. She once said bluntly in an interview, "My sister should stand with them, and I will work with her."
At that time, the resources in Wang Jinghua's hands were more inclined to Fan Bingbing, and the role that should have belonged to Li Bingbing in "Young Bao Qingtian 2" was given to Fan Bingbing. Subsequently, Fan Bingbing also starred in Feng Xiaogang's movie "Mobile Phone", winning the film queen in one fell swoop. This situation made Li Bingbing also anxious.
After Li Xue became the agent of her sister Li Bingbing, the first thing was to help her win more film and television resources.
Her first shot won Li Bingbing's role xiaoye in Feng Xiaogang's movie "No Thief in the World". Although this role did not win the award, it also made Li Bing's ice circle countless fans, further opening up the popularity.
A year later, Wang Jinghua's contract with Huayi expired, and he left Huayi with his subordinates Chen Daoming and Liang Jiahui to switch to other companies. Wang Jinghua's departure brought Li Xue a chance to be promoted, Li Xue seized the opportunity to become the leader of the company's brokerage department, and then in 2007, when Li Bingbing renewed his contract with Huayi, Li Xue also sat in the position of co-general manager of Huayi!
Li Bingbing's award-winning films "Waiting Alone", "The Ballad of Yunshui", "The Sound of the Wind", and later "Di Renjie's Heavenly Empire" and "I Do", are all scripts that Li Xue personally selected for his sister.
Moreover, Li Bingbing's entry into international Hollywood also began with "Snowflake Secret Fan". This movie was invested by Deng Wendi and mgm's president's wife, and originally belonged to Zhang Ziyi to act, but at that time, she was deeply involved in the ink door, so she found Li Bingbing. When Deng Wendi called, Li Bingbing felt physically and mentally exhausted after filming "Xinhai Revolution" and did not want to pick up, she said to her sister, "If you want me to die, you will take it."
But Li Xue has a longer-term vision, seeing this opportunity as an opportunity to break into the social circle of high-end celebrities such as Deng Wendi, under her bitter persuasion, Li Bingbing finally took over the film, and took this as a turning point to smoothly open the situation to Hollywood.
At the same time, Li Xue also helped her sister plan the route of business endorsement. She helped Li Bingbing maintain her influence with the help of fashion brands, and successfully got the endorsement of some international brands, such as Montblanc, L'Oréal, Mercedes-Benz, adidas, Gucci, etc., which were very rare in the Chinese showbiz circle at that time, and could be on the cover of fashion magazines every year.
In addition, in terms of public welfare, she and Li Bingbing established the L.O.V.E public welfare brand in 2009. Li Bingbing has served as the "Green Ambassador" of the China Environmental Protection Foundation, the annual image ambassador of the "Pink Ribbon Breast Cancer Prevention and Control Campaign", the charity ambassador of the China Foundation for Poverty Alleviation, the Asia-Pacific promotion ambassador of the "Million Forests" project of the International Climate Organization, the cultural exchange ambassador between China and the United Kingdom, the global promotion ambassador of Earth Hour, etc. Li Bingbing herself is keen on public welfare and has also established a very positive public image in this regard.
Sisters' entrepreneurial history
In 2007, on the eve of Huayi Brothers' listing, Li Bingbing subscribed for 360,000 shares at a price of 0.53 yuan per share. Two years later, Huayi went public, the stock price increased by nearly 170 times, and Li Bingbing's value soared, and he tasted the sweetness of investment for the first time.
This year, Li Bingbing's value as a shareholder soared, and he and his sister Li Xue established hesong Media Group. In 2011, Li Bingbing's contract with Huayi expired, and he set up his own studio, in the name of the studio and cooperated with Huayi, and began to participate in the capital operation of the film.
A few years before its establishment, Hesong Media carried out its work around Li Bingbing Studio, and then gradually expanded its business scope, participated in the marketing and promotion of film and television dramas, and participated in the marketing work of the movies "Journey to the West" and "Beijing Meets Seattle".
In 2012, Li Xue jumped to Wanda Film and Television as an executive.
In 2013, Li Bingbing, together with his friends Ren Quan and Huang Xiaoming, invested in Beijing Hot Spicy Investment Co., Ltd. and began to enter the catering industry.
In 2014, Li Bingbing co-founded StarVC and other investment institutions with Ren Quan and other friends, and invested in second auctions, Handu Clothing House, Weiwu E-sports, etc., and dabbled in many fields. A few years later, Handu Clothing House received multiple rounds of financing, and Li Bingbing's value also soared.
In the Forbes 2014 China Celebrity List, Li Bingbing ranked 28th in the overall ranking, with an annual income of 37 million yuan.
In 2018, Li Bingbing and Li Xue jointly established Beijing Hesong Cultural Brokerage Co., Ltd., and in 2019, Zhao Liying joined as a new partner, and other core figures include Tang Xuewei, Zhang Tianlong, and Wei ChiFuhang. Hesong Media has rich experience and extensive resources in all aspects of the business, and has cooperative relations with domestic Huayi Brothers, Wanda Film and Television, foreign universal, Paramount, Warner, Fox and other film and television companies, so it has attracted many excellent artists, has a place in the industry, and can be said to be operating well.
According to the data of Tianyancha, there are currently 12 enterprises where Li Bingbing works and 6 companies where Li Xue works.
In recent years, Li Bingbing has on the one hand cultivated her body, on the other hand, she has become a boss, begun to cultivate her juniors, and filmed less. The emotional life is also relatively low-key, the most recent relationship was with a boyfriend who is 16 years younger, and has now broken up.
Li Bingbing and Li Xue, from the original family at the bottom, one became a first-line actress, the other became the chairman of the company, it is they who step by step rely on their own efforts, seize the opportunity, and come out. It was not easy for them to achieve today's success.
Looking at the current entertainment industry, there are more and more rich second generations and star second generations in the rookie, making them look more inspirational and valuable. But in the future, will it be more and more difficult for even the entertainment industry to have people with cold backgrounds?