On August 4th, the new car of "Crowning the New Realm, Walking with the Tide" unveiled the trend party in Shanghai! "The first person in the history of Chinese F1" - Zhou Guanyu personally attended the scene and brought Alfa Romeo's new model Tonale Tonali (hereinafter referred to as the new Tonale) to the scene. In addition to media guests and KOLs from all walks of life, the scene also attracted Zhou Guanyu fans and a large number of Alfisti (Alfa Romeo fans) from all over the country to participate. The price of the all-new Tonale will be announced in September, and customers can book new cars online through the "Alfa Romeo World" app from now on.
Zhou Guanyu called "F1 drivers' favorite SUV - Tonale" for the new car!
On November 15, 2022, Zhou Guanyu, the first person in Chinese F1, joined the Alfa Romeo F1 Team, creating the history of Chinese racing! In the following races, China's speed also hit a high light, and most recently, in the qualifying stage of the Hungarian Grand Prix, he won the first place in Q1 and fifth place in the whole qualifying session, setting a personal best qualifying result in history, which set off a boom on social media.
This time, Zhou Guanyu returned to Shanghai during the F1 summer break and came to his hometown racing home to bring the blockbuster new car Alfa Romeo Tonale to the "Crown with a New Realm, Walk with the Tide" new car trend party.
As the first F1 driver to drive the new Tonale, Zhou Guanyu introduced this popular European model known as "the most beautiful compact SUV", and also shared the feeling of driving Tonale - "The new Tonale is his favorite SUV to drive on weekdays". "Chinese Speed" allows everyone to feel the unique charm of the new Tonale, "F1 drivers' favorite SUV".
As a century-old luxury racing car brand, Alfa Romeo has created classic models with heirloom styling and outstanding performance. Brand fans all over the world dream of owning and driving an Alfa Romeo. The arrival of the new Tonale injects red passion from Italy into this segment, providing Chinese consumers with new personalized options.
Combining the precipitation of the brand's design history, the new model is both classic
Alfa Romeo's design history is undoubtedly part of the history of automotive design, and the new Tonale undoubtedly integrates the design precipitation of Alfa Romeo's century-old history.
The lines of the new car are a balance of harmony and tightness, a combination of classic and modern. The design of the new LED "3+3" adaptive matrix headlights pays tribute to the SZ Zagato model in the 1980s, achieving both beauty, safety and technology; The unique floating V-shaped shield is embedded in the front face, and together with the two lower side air intakes, it is very recognizable; The full-bodied waistline is a nod to the Alfa Giulia GT of the 1960s and 70s, from the rear of the car to the front of the car; The design of the vehicle's side and rear windshields is a nod to the 2000s 8C Competizione, with the elegantly wrapped shape of the rear window that blends into the rear covering; The new sinusoidal LED taillights resemble the artist's brushstrokes, with the effect of blade brake lights and turn signals.
Alfa Romeo pays homage to classic design and has more colours, and the new car will have three spray paints, for a total of six paint colors. At the same time, with 19-inch diamond-cut aluminum alloy wheels and 20-inch graphite gray aluminum alloy wheels, with red brake calipers, it adopts design elements combined with the shape of "telephone dial" since the 60s of the 20th century, and has become one of Alfa Romeo's iconic designs, with a modern retro design style. It not only has ultra-high appearance, but also achieves light weight and ultra-high rigidity.
The cockpit is the ultimate medium for the driver to achieve the unity of man and car, and the interior design of the new Tonale is full of driving passion, allowing owners to experience the brand's unique Italian charm at all times. The steering wheel, gauges, and centre console are all driver-oriented, inspired by Alfa Romeo's race cars, and are designed to highlight vehicle performance and awaken the excitement of driving. The mood lights on the dashboard panel perfectly follow the translucent concept in the central tunnel of the concept car, and brighten up the interior through different colors and patterns, allowing the driver to feel the driving charm of the new Tonale at all times.
F1 drivers love to drive SUVs!
What is performance? Only roar, only control. When F1 driver Guanyu Zhou justifies the new Tonale, its powerful performance will surely be superior in its class. The most direct expression of driving performance is the response of the vehicle, and an Alfa Romeo can give the feeling of unity between people and cars that other vehicles in the same class cannot give. It is reflected in the comprehensive performance of acceleration, braking, steering and suspension system.
The all-new Tonale is equipped with a 2.0-liter turbocharged inline-four engine powertrain exclusively for the Chinese market, equipped with a twin-scroll low-inertia turbocharger, rated at 272 hp and torque of 400 Nm, providing the all-new Tonale with powerful performance while combining efficiency and low emissions.
The new car will be equipped with the Q4 intelligent four-wheel drive system, which can reasonably distribute torque to the four wheels to ensure grip and stability when cornering, and with ZF's 9AT all-round transmission, it will have better smoothness, reliability and fuel economy under the premise of driving pleasure.
The purity of Alfa Romeo has always been interpreted in the spirit of racing, which can also be seen on the new Tonale. Independent front and rear suspension to ensure the stability of high-speed cornering of the vehicle; The latest generation of Tonale's electric power steering system achieves a steering gear ratio of 13.6 close to the level of sports cars, with the handling feedback of leapfrog models, with variable damping suspension system FSD and dual-valve shock absorbers, providing Alfa Romeo's consistent fast response and clear road feedback, every steering wheel corner, every road feedback, is a wonderful music with the new Tonale; The new car adopts high-quality four-piston Brembo brake calipers and the top-of-the-line "brake-by-wire" system IBS, which guarantees the best braking performance, passion and peace of mind!
Pure import identity is precious, intimate for Chinese customers!
As an all-imported model, the all-new Tonale brings not only exclusive power systems to the Chinese market, but also many configurations for Chinese consumers. "Cannocchiale" nautical telescope-style all-digital 12.3-inch screen, 10.25-inch central touch screen, and a smooth multi-tasking interface make everything clear at a glance; in cooperation with domestic Internet leading brands, we have launched an intelligent vehicle-machine interconnection system that is more in line with the habits of Chinese consumers, providing navigation information through a 10.25-inch central display and displaying a full-screen 3D map in the center of the dashboard. The new car also supports the new "Advanced Driver Assistance System" (ADAS), optional L2 intelligent driving assistance system, intelligent adaptive cruise control, lane assist, traffic jam assist, blind spot monitoring system, etc., synergistic to provide an intelligent and safe driving experience.
Driving with the car and people is also the experience that the new Tonale offers every driver and passenger. The leather seats of the new car have multiple comfort configurations, and are equipped with a 14-speaker premium audio system provided by Harman Kardon, allowing every driver and passenger to have an Italian comfort in addition to the passionate driving control.
New StrategyNew Products Based on China, Racing Forward!
Founded in 1910, Alfa Romeo is a world-renowned luxury car manufacturer, known for its unique design style and outstanding performance. On July 4, 2023, Alfa Romeo's "Renewal" brand night was attended by the Italian Ambassador to China, the Consul General in Shanghai, the Stellantis Group, Alfa Romeo Global and China management and Alfa Romeo partners. On the evening of the event, Mr. Jean-Philippe Imparato, global CEO of Alfa Romeo, introduced the new brand identity and the three cornerstones of the new brand "Italy, Sports, Red" for Chinese consumers in Shanghai, and Mr. Jean-Philippe Imparato also said that Alfa Romeo will continue to cultivate China, do not fight price wars, and bring the latest products and the best service to every Chinese consumer. At the same time, it announced Alfa Romeo's "From 0 To 0" electrification strategy process, and promised to launch a new car to the Chinese market every year, which is the best commitment and action to deeply cultivate the Chinese market!
Alfa Romeo China, adhering to the concept of "customer-centric", has created an upgradable F1 track racing experience - RAAS (Racing As A Service), that is, "F1 + Clover Racing Academy + Racing Worry-free Service that can be opened every day", and continues to introduce new products for Chinese consumers. Alfa Romeo entered the Chinese market in 2017, and there are about 30,000 Alfa Romeo owners in the Chinese market, as well as 17 car clubs, and there is a strong fan group in China, which are the basis for basing themselves on the Chinese market and better development in the Chinese market in the future!
In the face of increasingly diversified customer needs, in order to better and more directly serve customers, Alfa Romeo launched the DTC agent direct sales model. Tonale will become the first blockbuster new car in this model, through the agency direct sales model unified price, Alfa Romeo will effectively protect the interests of customers, increase customer trust and purchase confidence; Customers can also choose online or offline channels to purchase cars, which is more convenient and efficient.