Yonhap News Agency reported on August 13 that as China liberalizes group travel to South Korea, the South Korean tourism and hotel industry has begun to quickly develop tourism products specifically for Chinese tourists, and actively strengthen marketing for the upcoming National Day holiday.
According to the news of the tourism industry on the 13th, South Korea's Model Tourism is inspecting domestic tourism infrastructure such as hotels, shopping malls, and restaurants, stepping up the recruitment of Chinese tour guides, and working with the Korea Tourism Organization (Tourism Development Agency) and local governments to develop regional tourism products. Lotte Tourism Development plans to install a new ordering system for Chinese at the resort's 14 Grand Hyatt restaurants, extending the operating hours of some stores for Chinese tourists to enjoy the nightlife.
According to the report, Paradas is developing products to attract tourists and plans to hold Korean cultural experience events; LOTTE HOTEL Seoul is developing a promotion plan related to China; The Shilla enhanced its marketing through an office in China. The report mentioned that the tourism industry believes that it is necessary to restructure infrastructure and prepare carefully to welcome Chinese tourists. (Compilation/Wenyi)
Source: Informational message