Per editor: Huang Sheng
At 7 p.m. on August 14, the 2023 Lei Jun Annual Speech was held as scheduled at the China National Convention Center in Beijing.
The theme of Lei Jun's annual speech this year is "Growth". This is also Lei Jun's 4th annual speech, Lei Jun shared the experience and insights of several key growth in the past 30 years.
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Wu Da's past
At the beginning of the speech, Lei Jun mentioned:
In 1987, the freshman Lei Jun ignited the fire of his dream because of "Silicon Valley Fire". A young man who has just come out of the county, knows nothing, has nothing, but wants to start a great company.
So, Lei Jun said that his first goal: how to read the proviso after completing all the credits of college in two years? How should I choose a class? When he didn't understand, Lei Jun decided to ask the seniors for advice. After the chat, he said: 99% of the questions have standard answers. Find someone who understands.
After completing all credits in two years, a large number of courses must be self-studyed. It's painful to learn on your own and encounter something you don't understand.
After completing the credits, Lei Jun's second goal: to become a good programmer. However, when there was no computer to use, Lei Jun went to the computer room to line up to rub the computer, practice typing with a paper keyboard, and write programs on paper.
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After staying up all night, Lei Jun gradually became a "technical master" in the eyes of his classmates. His Pascal assignments were incorporated into the new textbook, and he accomplished a third goal: publishing papers in first-level journals, and assembly language code written in his sophomore year that is still being discussed more than 30 years later.
In the summer of 1989, 19-year-old Lei Jun and his friend Wang Quanguo wrote the encryption software BTILOK, which was very popular with programmers, and they made a lot of money for it.
Thirty years later, Lei Jun and Wang Quanguo took a photo to commemorate their first collaboration. No matter how strong a person's ability is, it is also limited, and it is easier to succeed by finding complementary friends to work with.
Entrepreneurial journey, Xiaomi's high-end exploration in the past 3 years
In his junior year, Lei Jun and his senior started a three-color company together. Soon fell into trouble, and at its worst, he relied on colleagues and canteen chefs to play mahjong to win meal tickets. In the end, the company could only close its doors, which was Lei Jun's first entrepreneurial experience.
In addition, Lei Jun also talked about Xiaomi's high-end exploration road, and said that this is his most painful and rewarding growth in the past decade.
At the seminar, Xiaomi broke out the most heated debate in history: it is too difficult to do high-end, can you not do it? Can you make high-end with the Xiaomi brand?
This is how Lei Jun convinced everyone:
No matter how difficult it is, we must insist on using the Xiaomi brand to do high-end. Only by doing high-end can we force us to seek breakthroughs in technology and win the space for future survival and development. High-end is the only way for us to Xiaomi, and it is a battle of life and death!
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Image exploration is the epitome of Xiaomi's high-end road.
Our reflection: Xiaomi Mi 11 Ultra parameters to the top, DXO the world's first, does not mean that the photo is good, let alone user satisfaction.
How to take good photos that users are satisfied with? Work with the partner who understands the most. Just when Leica came to talk about cooperation, Xiaomi decided to sign a contract with Leica after repeated thinking.
In addition, Lei Jun also shared the listing story of Xiaomi 13.
Before the Xiaomi 13 went on the market, it almost died twice. At the project meeting, the debate was fierce, and more than half of the opinions were against continuing to make small screens. Before the listing, it was almost abandoned.
Lei Jun insisted on convincing everyone: although it is not on the parameter sheet, the feel is the most important user experience.
Fortunately, the product team fought a battle, ensured the experience of experience, and won the praise of Xiaomi's "Thirteen Fragrances". Xiaomi 13 has also become a masterpiece of "leading from parameters to experience priority".
After more than three years and tens of billions of investment, Xiaomi's high-end exploration road has finally ushered in a breakthrough. In high-end battles, behind any small success is a change in cognition and a breakthrough.
Only cognitive breakthroughs can lead to real growth. This is the biggest gain of Lei Jun in the past ten years.
Wuda's past, entrepreneurial journey and Xiaomi's high-end exploration in the past 3 years, Lei Jun shared several key growths he experienced. For him, every experience, every transformation, is a breakthrough in cognition, but also a key growth. Only by growing down-to-earth can you enrich your heart, have light in your eyes, and be full of strength at all times. People are great because of dreams, and they grow because they persist in dreams.
At the end of the speech, Lei Jun expressed his sincere wishes:
Friends, may your dreams still shine through the years.
Friends, no matter what your dream is today, I sincerely wish you, wish you a dream come true, and wish you a happy and fulfilling life.
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