New Gansu Gansu Daily reporter Gong Wei Ma Xiaojun Wang Chaoxia Hong Wenquan Wang Hu New Gansu Daily Gansu Net reporter Li Jing
Linxia Prefecture and Zheng County are surrounded by green mountains and waters, beautiful ecological environment and rich tourism resources.
Relying on the mountains and acting according to the situation. In recent years, this "national greening model county" has driven "small rural tourism" with "scenic area tourism", making beautiful scenery a stable reliance for mountain and rural people to increase income and become rich, and exploring a way for the high-quality development of the cultural tourism industry.
In Hezheng County in summer, the green Taizi Mountain National Nature Reserve stretches for hundreds of miles, flowers bloom in the fields next to the asphalt road, and tourist attractions of all sizes are crowded... Beautiful scenery every step and rejuvenated everywhere.
Walking in Hezheng, up and down the mountain, inside and outside the village, all I see and hear is the confidence and hope of the cultural tourism industry, the "most beautiful industry".
Beautiful countryside attracts tourists
"Where to go for the heat? Of course, it is our Liyuan Villa in Tsuitou Village! In the afternoon, Yang Shengqiang, secretary of the party branch of Tsuitou Village, Chengguan Town, Hezheng County, opened his mobile phone and used his free time to take a short video promoting his hometown.
Yang Shengqiang named his Douyin account "Chasing Dreams Yang Shengqiang", a dark-skinned young man who told us that "digging into the natural resources of Tsuitou Village and allowing every family to eat tourist rice" is exactly the dream he has been chasing.
Located in the southeast of Hezheng County, only a 10-minute drive from the county seat, Hezheng County Circular Economy Park runs through the village, making this beautiful mountain village have deep development potential.
In 2011, after graduating from university, he returned to his hometown to start a business, in 2013 he raised local chickens with the help of orchards, in 2015 he developed e-commerce, and in 2017 he developed Liyuan Villa driven by e-commerce... Yang Shengqiang had a dream, led the people of Tsuitou Village to sort out the wasteland, repair industrial roads, plant flowers and fruits to open farmhouses, and in a few years, Tsuitou Village was built into a "National Key Village of Rural Tourism".
In Tsuitou Village, we should pay close attention to grassroots party building, change the leading bodies of the "two committees" of the village, set up a contradiction mediation committee to resolve contradictions left over from history, and let everyone think in one place and work hard in one place.
Relying on the unique location advantages and natural environment, Tsuitou Village takes rural tourism as the driving force, guides the integrated development of primary, secondary and tertiary industries, builds a traditional Chinese medicine flower garden and a "rose valley" planting base of 1,100 mu, builds a wooden plank road along the mountain for 2.7 kilometers, and has facilities such as a free-range and hatchery breeding base for native chickens, a processing plant for agricultural products, a slaughtering and processing plant for local chickens and an exhibition hall for agricultural products.
"From the start-up capital of 20,000 yuan that year to the company assets of more than 40 million yuan now, our dream has gradually become a reality in the opportunity of optimizing the tourism environment of the county party committee and county government." Yang Shengqiang said that now there are 2 5-star farmhouses, 1 3-star farmhouse, 15 boutique homestays in the village, and the villagers rely on the scenic spot to set up 14 special snack bars, restaurants, tourist supermarkets, family hotels and other stores...
"The environment is good, tourism is booming, and the spirit of the villagers is enough." Yang Shengqiang said that in order to make the rural tourism in Tsuitou Village more connotative, the village must organize collective activities every major festival, and the Yangge dance, which has disappeared for more than 40 years, has been broadcast live on CCTV twice.
With a better environment and more opportunities, returning to the hometown to start a business has become a "new choice" for young people in Tsuitou Village; These "new blood" from all over the world are injected into the mountain village, which has stimulated more development stamina.
Filming, being an Internet celebrity, engaging in live broadcasting... Once an unknown village, Tsuitou Village is now deeply engaged in the rural tourism market, and more than 400 villagers rely on green mountains and green water to find employment at their doorstep, blazing a trail for the development of beautiful rural tourism.
The global tourism market is hot
If the rural tourism in Tsuitou Village is a ripple in the development of cultural tourism in Hezheng County, then the 200-hectare Dahualiang Xingyu Cloud Tourist Scenic Area, located at the intersection of Hanging Beach Village, Central Village and Zhongliang Village in Xinzhuang Township, Songming Township, is a pool of spring water for the development of cultural tourism in Hezheng County.
Standing on the top of the big birch beam, the blue sky and white clouds extend green, the distant Prince Snow Mountain shines with silver light, Songming Rock, Fa Tai Mountain View Area and characteristic cultural tourism towns are scattered, tourists and vehicles are like jade pearls scattered in between.
Walking on the "starry sky" path, cool breeze, fragrant flowers, chirping birds, space capsules, tents, star and moon residences and other themed guesthouses loom in the mountains and forests, making the summer here full of tranquility.
"Cultural tourism is not a patchwork, but a big chess game with a plan and a vision." Fan Duoyu, deputy general manager of Linxia Cultural Tourism Investment Group, introduced that Xingyu Cloud Tourism Scenic Area is jointly invested and constructed by Zhou Cultural Tourism Group and Hezheng County, with an investment of 87 million yuan in the first phase of infrastructure construction and business format construction, and a planned investment of 130 million yuan in the second phase.
Such an investment is not a small amount for Hezheng County.
"Hezheng County is located in the transition zone from the Qinghai-Tibet Plateau to the Loess Plateau, with a unique climate and beautiful natural environment, surrounded by scenic spots such as Songmingyan and Fatai Mountain, and has a good tourism foundation." Fan Duoyu said that in order to integrate tourism resources and improve the quality of cultural tourism brands, the local area has actively tried the state-county cooperative development model and built a Xingyu cloud tourist scenic spot.
The government's development plan and local development needs are immediately compatible, and the project is completed from design and planning to trial operation.
"Here, you can not only enjoy the beautiful scenery of Songming Town and Prince Edward Mountain, but also experience the different seasons of spring, summer, autumn and winter." Ma Shemu, manager of Xingyu Cloud Scenic Area, said that since the beginning of spring this year, there has been an endless stream of famous tourists.
"Brushing the starry sky taken by travel bloggers here on the Internet, this atmosphere of zero distance from nature immediately attracted me." Lanzhou tourist Chen Xing took advantage of the weekend to bring his family and children to drive here and enjoy his own "starry sky and clouds".
Hezhou food is enjoyable, the wild horse road walks comfortably, the elderly in the sea of flowers stop to check in, and the children's paradise allows children to linger... In just one weekend, Chen Xing bluntly said: "I never expected that I could find such a good scenery around Lanzhou that integrates eating, living, traveling and traveling." ”
As the weather gets hotter and hotter, the travel of Xingyu Cloud is becoming more and more popular.
"On weekends or small holidays, more than 30 existing mountain guesthouses are fully booked. Many tourists have to drive up the mountain to experience the cool summer days of the big birch beam. Ma Shemu introduced that with the arrival of summer vacation, parent-child travel has become an important source of tourists in the scenic spot, and the scenic area has also worked overtime to do a good job in the opening of amusement projects and surrounding supporting services.
Prefectures and counties cooperate to solve financing problems, the government optimizes the infrastructure environment, enterprises strive to improve service quality, and the Xingyu Cloud Scenic Area project allows Hezheng County to find more possibilities in the exploration and practice of cultural tourism development.
"The development of the cultural tourism industry should not be short-sighted and rushed, but must have overall development ideas and plans, and a general pattern and vision for long-term development." Fan Duoyu said that behind the hot market, there are still shortcomings such as insufficient technical personnel, homogeneous attraction planning, and lack of self-attractiveness, which are all problems that must be solved.
The second phase of the Xingyu Cloud Scenic Area project will build 80 new characteristic homestays, and at the same time adjust the price of more people-friendly in combination with the market, truly making the cultural tourism industry the "most beautiful industry" to promote rural revitalization and achieve common prosperity.
There is great potential for the development of cultural tourism
Excavating natural resources and developing all-round tourism, Hezheng County has coordinated on the surface and blossomed in the practice of cultural tourism development, and explored beneficial attempts.
Large machinery rumbling in and out, construction workers in hard hats sweating, and several large-scale modern buildings that have completed the main project are full of design. Gao Jiapeng, project leader of China Construction Fifth Engineering Bureau, conducted on-site command.
"This is the Songmingyan Chinese-style modern labor practice comprehensive base project for college, middle school and primary school students." Gao Jiapeng introduced that the project covers an area of 550 mu and has an estimated investment of 1.08 billion yuan, mainly including seven halls, including industrial emergency training base, agricultural training base, youth national defense education center, national security education center, national defense outdoor training base, military training playground and life support area.
"The cultural tourism industry in the new era should not be composed of a few farmhouses and a few check-in points." The relevant responsible comrade of Hezheng County Cultural and Tourism Bureau said that in order to achieve the goal of cultural tourism and rich county, Hezheng County actively integrated into the statewide tourism development pattern of "one heart, two cores, three corridors and four districts", and planned and implemented the Songmingyan Chinese-style modern labor practice comprehensive base project for college, middle and primary school students in accordance with the development idea of "one city, one town, one mountain, one corridor, and one together".
"It is not only an education project, but also a cultural tourism project, a science and technology project, and a rural revitalization project." Standing in front of the design plan of the construction site, Gao Jiapeng said that the project aims to combine family, school and social education in an experiential way to achieve the effect of edutainment.
Digital technology, VR technology, immersion, mechanical simulation, artificial intelligence technology... Each venue has a unique purpose, each technology is full of modern atmosphere, after all completed, it will be the largest and most complete research base in Linxia Prefecture, which is of great significance to improve the comprehensive quality of surrounding young people and accelerate the pace of high-quality development of the cultural tourism industry.
"At present, the entire main body of the project has been completed, and the construction of supporting facilities in the later stage is accelerating." Gao Jiapeng said that the local government provided efficient and high-quality supporting services for enterprises during the construction stage of the project, and also solved the nearby workers' needs.
"Originally, we were just undertaking construction tasks, but now we have begun to consider the participation points in the later operation." Gao Jiapeng said that the government supports, the environment is beautiful, and foreign businessmen visit the site every week, so that construction enterprises are full of confidence in the development of the political and cultural tourism industry.
The beautiful natural scenery, rich cultural customs, and continuous improvement of the business environment have gradually heated up the tourism industry in Hezheng County. In the first half of this year, the county received 2,986,800 tourists, and the comprehensive tourism income exceeded 1.2 billion yuan.
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