Apple is secretly developing its own generative AI tools to compete with Alphabet's Google, OpenAI and other companies' AI tools. Last year they created their own framework called Ajax, which aims to integrate Apple's machine learning development. With Ajax, Apple developed a chatGPT-like chat tool service that was dubbed "Apple GPT" by internal engineers. However, Apple has not yet identified a clear strategic plan to release the technology to consumers.
In the past year, OpenAI's ChatGPT, Google's Bard and Microsoft's Bing AI have come out, while Apple has lagged behind. While Apple has been incorporating AI capabilities into its products for years, its main AI product, the Siri voice assistant, has been slow to progress in recent years.
Apple CEO Tim Cook has publicly been wary of AI entering the market. He recognizes the huge potential of AI, but he also points out that there are still many problems that need to be solved. On a May call, Cook said Apple would add AI to more products, but would consider it very carefully. In an interview, Cook revealed that he himself is using ChatGPT and said that Apple is very concerned about the development of this area. This shows that Apple keeps a close eye on the influx of new AI services.
Apple has deployed AI-related improvements on Siri, Search, and Apple Maps. Apple is using Ajax to create large language models and use them as the basis for an in-house ChatGPT-style tool. Late last year, Apple launched a chatbot app internally, but the project was later suspended due to security concerns about generating AI. Still, Apple employees use the app to assist with product prototyping, but internal Apple employees must go through special approvals to use the system, and there's a very important rule: Anything generated by the bot can't be used to develop customer-facing features.
In the competition in the field of artificial intelligence, Apple is actively developing its own generative AI tools. Although no clear strategic plan has yet been determined, Apple keeps a close eye on the development of artificial intelligence and gradually introduces relevant improvements in its products. While there are still many challenges to be solved along the way, Apple is working hard to push the boundaries of AI technology to provide consumers with better experiences and features.