Some time ago, Samsung TV held the 2023 technology tasting meeting in Beijing, showing the 98-inch Q80Z star movie giant screen, the highest-end QLED 8K TV so far, and the S95Z OLED TV that was praised by the media at home and abroad as the best TV of the year, Samsung Electronics Greater China President Cui Sheng-shik said at the spring new product conference: "Samsung with its own high-quality panel and semiconductor technology, further improve the picture quality, on the basis of the large size to provide users with a more "clear" Thinner ultimate experience. "In order to further meet the differentiated consumer needs of the high-end market, Samsung has launched three new TV products that can be called industry-leading technology. Based on the amazing sound and picture quality performance of Samsung products and the differentiated performance advantages brought by Samsung's technological innovation capabilities behind the products, Samsung's OLED TV S95Z and S90Z have been praised by media and high-end users as soon as they were launched. In particular, as the first Samsung OLED TV to land in China's high-end TV market, equipped with Samsung's latest audio and video technology achievements, with the technical support of neuronal quantum dot processor and other technologies, through powerful audio and video functions, hardcore game performance and simple ultra-thin design, it creates a high-quality home entertainment experience for consumers, showing the industry the strength benchmark for the future development of the TV field.
In 2023, global sales of TVs over 80 inches are expected to grow from 2.8 million units in 2022 to 3.5 million units, an increase of more than 24%, and the growth rate of large-size TV sales in the domestic market has been driving the overall sales of TVs, but for TVs such as products, just the upgrade of size can not bring about the synchronous upgrade of picture quality, in order to watch different resolution signal sources have a realistic viewing experience is a test of the computing power of the built-in video processing chip of the TV.
Reconstruct your horizon with strength - Samsung's unique neuronal quantum dot processor makes a difference
If you have compared and seen the effect of TV pictures of various brands in the store, you will easily find that Samsung TV's excellent detail expression and wonderful color expression, and the fundamental reason for this advantage is not only Samsung's own excellent Neo QLED panel and its own OLED panel, but also Samsung TV also uses its Neo QLED 8K TV with a self-developed neuronal quantum dot processor for many years, through a network of 20 neurons to recalculate different definition of the film source to improve the display resolution by AI multiplication, so that standard definition SD, HD FULLHD and other low-resolution sources can be doubled to 4K UHD ultra-clear or even 8K UltraUHD clear picture effect, allowing users to get a full 8K content experience on Samsung Neo QLED 8K TVs. The OLED TV that Samsung just launched in Chinese mainland this year also perfectly matches with the Samsung OLED panel through the self-developed neuronal quantum dot processor, controlling every self-luminous pixel to obtain industry-leading color performance and near-infinite picture contrast performance, becoming a 4K HDR TV demonstration benchmark product.
Rich colors, highlights, pure black - Samsung OLED is the ultimate choice for movie lovers
This year can be said to be a blockbuster for movie lovers, the 4K UHD Blu-ray of "Avatar 1+2" in the first half of the year is quite exciting, and in the second half of "Indiana Jones 5", "Transformers: The Rise of the Super Warriors", "Lingbud Journey", "Mission Impossible 7" and other blockbusters are also about to come from theaters to home appliances video-on-demand, most people will use Tencent Aurora, iQiyi and other video websites although they also provide 4K HDR mode and even 4K 120Hz mode, However, due to objective reasons such as bandwidth and code stream limitations of video-on-demand websites, instantaneous screen resolution reduction and screen tearing will occur on some large dynamic pictures. In the case of real-time correction of these pictures by the built-in neuronal quantum dot processor of Samsung TV, Samsung TV also provides depth of field enhancement function in the 2023 TV, through the identification and analysis of each element in the picture, the objects represented by different picture elements are layered, and the characters and foreground objects that need to be highlighted strengthen the picture details, so that the picture presents a more layered and three-dimensional effect, allowing users to enter the world of the picture more immersively when watching movies.
Samsung OLED: It is the best gaming TV of the year - a common recognition from the global media
When searching for foreign media related reports on Samsung's 2023 OLED TV on Google, you will find that many media have given it the title of "BEST TV", especially some game vloggers on YouTube, after comparing other popular game TVs, directly gave the title of the best game TV to Samsung OLED TV, not only because it has four full-blood HDMI 2.1 interfaces, can provide 144Hz mode to PC games, support FreeSync Premium Pro certified, but also because of its strong color expression and deep blacks and higher peak HDR brightness.
Foreign gaming vloggers are full of praise for Samsung's 2023 TVs
Traditional OLED TVs will mostly lose the performance of dark black bit details, and Samsung OLED TVs not only further increase the peak brightness by 30% compared with the previous generation of products, but also still maintain the accurate expression of quantum dot OLED for dark details, it has excellent 4K HDR basic performance, 10bit color and 120Hz refresh rate (can provide up to 144hz refresh rate when linking PC), and compared with traditional white WOLED, While ensuring high brightness, it can provide more accurate color reproduction.
Samsung OLED TV has a near-perfect gaming experience, there will be no entry-level TV in the game when the picture tears, and according to the evaluation data of Tom's Guide, a well-known overseas consumer electronics website, it has a delay time of only about 9.2 milliseconds in game mode, whether it is a racing game or an FPS shooting game can make players handy, Samsung TV also has a built-in game menu function, which provides a built-in virtual aiming point to further improve shooting accuracy. Upgrade your FPS competitive experience.
Restoring authentic colors is not only talk, but also really does it for users
Samsung OLED TV is also the world's first OLED TV to obtain Pantone color certification, and its precise color reproduction and delicate light and shadow creation power have captured the recognition of many professionals. It not only shows the profound strength of Samsung TVs in technology research and development, but also shows users the infinite possibilities of screen color reproduction, bringing them unprecedented audiovisual enjoyment.
And Samsung also provides free intelligent calibration function, for high-end film and television enthusiasts and even graphic designers, the color calibration of display equipment is a very important content, even ordinary users if every once in a while color calibration can also get a more real and accurate picture color expression, currently on the market TV products only a few Japanese and Korean brand TVs in the provision of such built-in calibration function, Samsung TV took the lead in using mobile phones to calibrate the TV color function.
As long as you install Samsung's official APP and paste the mobile phone camera on the Samsung TV screen, it only takes 30 seconds to use the basic calibration mode, and the professional mode can complete the color calibration of the TV in about 5-8 minutes, and the professional mode will calibrate 20 white balance points and analyze grayscale data and gamma values, so that the color displayed by the TV is more accurate, and the picture restoration ability can be closer to the creator's intention when watching movies. For Pro mode, it is officially recommended to use a tripod in darkroom conditions for more accurate image calibration.
After the smart calibration is completed, you can operate on the mobile phone to confirm whether to use the default value or the calibrated data to compare the effect, and select the calibrated mode in the picture mode on the TV side to watch the calibrated picture with accurate color.
Samsung OLED meets the high-quality audio and picture quality needs of all types of users with strength
Whether you are a game fan who likes next-generation games, a fan who likes to watch football matches on a big screen, and a movie fan who is very demanding in the expression of sound and picture, Samsung's flagship high-end TV will always satisfy you, we can see Samsung Neo QLED 8K TV and OLED TV with its neuron quantum dot processor, HDR reconstruction technology, depth of field enhancement function and other picture quality advantages, as well as audio and video tracking OTS technology, Q symphony, AI sound reconstruction and other sound quality characteristics, It shows excellent product advantages in terms of sound quality and picture quality. The application of these technologies not only brings users clearer and three-dimensional visual effects, but also allows audiences to enjoy a more immersive sound experience during the movie.
Perhaps we see that many users around us are simply pursuing the price to choose a product, but there are still some users with relatively high quality requirements who are really impressed by the design of the product and then like to buy, attracted by the performance of the product and innovative functions to choose, for the author, Samsung in the TV industry has always been a leader in innovation, in the Samsung 2023 global new product conference Samsung used "enjoy", in our opinion can really make users fall in love and enjoy their own products is the most valuable.
Such a Samsung TV full of innovative technology, everyone who wants to enjoy life entertainment deserves it!