There are thousands of TikTok bosses, and sea cucumbers are worth seeing.
Among the many business knowledge bloggers on Douyin, some people should know about Brother Vladivostok, or at least brush his videos.
Always share and answer the questions of fans and members in a very arrogant attitude, and claim at every turn that tens of millions and hundreds of millions are small projects, and many guests who are even wheat and face-to-face are criticized in front of him.
At the same time, he also has his own private board, offline training, etc., and charges at least tens of thousands.
Therefore, many people, on the one hand, ridicule him for talking eloquently, thinking that others are bragging; On the other hand, it was given a name called sea cucumber cut.
In the past few days, I have been talking about a big V cutting leeks in Douyin, and I have repeatedly mentioned paid communities, Douyin IP monetization, and delivery, so many people want me to talk about Brother Vladivostok.
I personally don't know much about the past of sea cucumbers, and the main source of information is from his personal video self-report and some articles on the Internet.
It is said that he seized the dividend during the Taobao era and made a lot of money.
There are many people who are negative to Douyin sea cucumber, thinking that it is exaggerated, boasting, and harvesting, and I do not comment on this aspect.
But only from the perspective of doing Douyin and monetization, I think the model of sea cucumber is worth learning from.
01
Matrix account number
Get more traffic
Sea cucumbers currently have more than a dozen accounts on Douyin, and each account is constantly updated.
The big account has close to 2 million fans, and the few are 200,000, which is also a 10 million big V.
These dozen accounts, in addition to keeping them updated, the content of each account is rarely the same.
Therefore, not only can you get continuous recommendations from the system, but also filter different users through different content to give users a reason to pay attention to each account.
When the sea cucumber was interviewed before, he said that Douyin has no technology, and doing a good job of Douyin can actually be SOP.
And the matrix account of the sea cucumber also confirms that his SOP is effective.
In his matrix, there are vegans who share their daily lives, there are live broadcasts and answers to questions, there are oral broadcasts based on hot reading scripts, and there are interviews with entrepreneurs.
In fact, account matrix thinking is not only used in business knowledge IP, such as commodity brands, live broadcast rooms, personal bloggers, etc., they are all using.
It is to complete the mental occupation, consumption cultivation and transformation of their target fields and target customers in the shortest possible time and the most quickly.
02
High-frequency updates
Grab the user's attention
Any field has a dividend period, and sea cucumbers, as people who have experienced Taobao e-commerce, should be sensitive enough to this.
So sometimes the trick of beating others is not necessarily cool, but rather the repetition of a certain standard.
First, you can search and watch the content of the matrix account of the sea cucumber, which is updated almost every day.
Second, live streaming on various accounts every day, regardless of holidays, live streaming to one or two o'clock every day is the norm.
In this almost perverted way, to grab the user's attention.
Behind the matrix content update, it can be seen that the blogger himself is extremely team, enough self-discipline, enough standardization, and strong enough content output ability.
03
High-threshold screening
Precise customers
What you are, you attract.
The character that sea cucumbers have been shaping from beginning to end is that they are grounded enough but have high cognition, and they are not bad money.
Therefore, entrepreneurs who dare to directly criticize Lian Mai and interview, dare to directly deny some projects of tens of millions and more than 100 million.
This state, content, is essentially filtering its own users.
If he tells you every day about a small business that makes 50 a day or 100 a day, it will attract people who know and earn.
We look at the sea cucumber's wheat, offline courses and then private board meetings, the price is not low, that is, we are screening customers.
Spend the same amount of energy, either don't do it, or do it expensive.
Attract high-awareness target customers with high-awareness content, so as to complete the conversion of high-awareness orders.
At the same time, these customers can complete their own business and resource docking in his group, so that there are no complaints for dozens or one or two hundred yuan.
Almost certainly, almost none of those who commented on sea cucumbers cutting leeks ever paid for him.
There are two core points that I want to confess here:
First, filter accurate customers through accurate methods and content.
Second, through the high threshold, continue to screen accurate customers, so as to improve customer quality and reduce the service behind.
04
Bo eyeballs will hype
Many people's biggest controversy about sea cucumbers is that whether he is live or interviewed, there is always a sense of domineering and very arrogant.
In fact, this is precisely the core point of doing Douyin:
What is your personality? What is your visual hammer?
For example, the character of sea cucumber is a businessman who has successfully started a business, a trader with Kochi's actual combat, and a seemingly arrogant business blogger.
Another example: What is the visual hammer of sea cucumbers? It is a different neck collar worn around the neck every time.
Among the thousands of commercial bloggers on Douyin, if someone is full of pride to answer questions and wear a neck collar to shoot a video, everyone will say that this is imitating Brother Vladivostok.
At the same time, why did the sea cucumber go so directly to the users of Lianmai in the live broadcast room?
Because he knows that this is the rule of Douyin live broadcast and short video, where there is controversy, there is discussion, with routine, there is spread, and with spread, there is traffic.
He is answering other people's questions in a state that is not comfortable, but with valuable content.
Therefore, there are both content, highlights, and slots, and isn't this the traffic password of Douyin's explosion?
Including his connection with various bloggers such as luxury car drug Lao Ji and T97 Lao Xiao, etc., are all sensitive to the current hot traffic.
I want to tell you through the above four points that although I have no contact with sea cucumbers, I must have his superiority in being able to make the matrix account a scale of tens of millions of fans on Douyin.
You can not accept his arrogant attitude, but his gameplay still has a lot to learn from, which is the meaning of our learning analysis.
Of course, if you want to imitate the model of sea cucumbers, you must first ask yourself whether you are diligent enough, whether you have dry goods, and whether you emphasize that you are willing to be called deep cut by the whole network.
Remember that one of the secrets of TikTok's popularity is that it is constantly controversial but not illegal.
Without authorization, reprint/transport/wash the manuscript must be investigated!