People come early in spring, and it is time to forge ahead. Irekos paid close attention to the goals and tasks of the whole year, strengthened the confidence of "winning the first battle, winning the first quarter", and made every effort to grasp the work of marketing and innovation, and the marketing indicators in the first quarter increased steadily. As of the end of March, the number of Elekos Northern channels increased by 70% year-on-year, successfully achieving a "good start" in the first quarter.
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Sprint at the beginning of the year to grasp the brand value
The opening determines the overall situation, and the momentum determines the future. In 2023, the northern channel market is full of vigorous development, and the iron army of Irekos marketing is full of horsepower, riveting full energy, channel construction is accelerated, with the fighting attitude of "starting is a sprint, the beginning is a decisive battle", and strive to sprint to the first season of "opening the door".
Under the guidance of the "Gold Medal Strategy", Irekos took the initiative to act quickly, and created the core competitiveness of the brand with large-scale precision marketing, once again named Shandong Clean Heating and Cooling Development Annual Conference, joined hands with mysterious guests to kick off Erekos Air Energy "Warm Home for All", and repeatedly appeared in the northern clean cooling and heating industry exhibition, etc., multi-session, multi-dimensional, high-density brand activities to achieve omni-channel breakthrough and improvement.
Continuing last year's brand offensive, Irekos frequently showed new marketing actions in the first quarter, improved channel layout, enhanced brand awareness, and strongly empowered terminals, and after the Shandong Annual Meeting alone, Irekos Shandong channels increased by more than ten.
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Multi-dimensional product innovation helps channel innovation
The outstanding channel market performance is not only due to the continuous release of the potential and transformation potential of the EREKOS brand, but also the recognition of the quality of its products by channel providers and the market.
"Agent products not only look at the brand but also pay attention to the product", a channel vendor said that in the past two years, the heat pump industry has experienced local turmoil, raw material rise and other factors "baptism", is moving towards a more standardized pattern, market sales growth is eye-catching but competition is still fierce, product quality has become one of the key points to build strong competitiveness.
As a powerful person in the air energy industry, Irekos, which is famous for "power-saving and intelligent cloud heat pump pioneer", has laid out and planned in advance, product innovation has been at the forefront of the industry, multi-dimensional innovation, constantly refreshing product quality and product matrix, and promoting the launch of a variety of air energy products including Zhijia, Zhiyun, Zhihui, Zhichuang and other household cooling and heating full series, commercial cooling and heating full series.
It is worth mentioning that the cloud heat pump developed by Elekos automatically links to the "cloud" through the intelligent system, automatically links the Internet weather according to the owner's parameters, and operates autonomously around the clock, realizing from "human control" to "intelligent control", making the air energy heating system more intelligent, heating more efficient, and operation and maintenance more convenient.
In addition, the cloud heat pump can also use the accumulated unit setting parameters, operating data, fault records, etc. to learn by itself and continuously repair and update the system operation logic to ensure that the system is always in a better state.
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Anchor "altruistic" thinking and strive to promote high quality services
"Sales personnel and sales strategy determine the upper limit of the channel, the product itself determines the lower limit of the channel, and the service with 'altruistic' thinking determines the sustainability of the channel," said Ban Lijie, marketing director of EREKOS Air Energy.
As Kazuo Inamori puts it, altruism is paramount in the business world, and "any business that can be confident to be based on altruism and derived from 'well-intentioned motives' will always end up with good results." ”
In order to stimulate the "peripheral nerve" of the sales process to the greatest extent, Elekos takes "altruism" as the underlying thinking of the service to ensure the high-quality and sustainable development of the channel.
For channel providers who join Irekos, they will be presented with "Air Energy Distributors Zero-based Application Guide", "8 Stages Air Energy Dealers Need to Go Through from Entry to Expansion" and self-service marketing assistants, support county-level dealers to open franchise stores, continue to encourage county-level dealers to develop township distribution, encourage county-level dealers to build a benchmark for township distributors, and "learning, marketing, installation, after-sales, exit" five worry-free services.
Elekos adheres to the concept of "customer-oriented, service-oriented", formulates channel provider training and incentive plans, regularly organizes channel providers for offline training such as theoretical knowledge, skills and technical guidance, or relies on DingTalk, Tencent Meeting, etc., to build an online channel provider training system, whether online or offline training is to bring users a fuller sense of security and a more comfortable experience.
Whatever you do is invincible; Whatever the wisdom of the crowd does, nothing can be done. 2023 is the first year of the re-energization of the Irekos air energy channel, and the cohesion will surely gather the powerful power of "opening a new game" and defeating the "first season starter".