Recently, the 19th Western China International Expo kicked off in Chengdu. Located at No. N1001, Hall N1001 of the "Five Districts Together" exhibition hall in the exhibition area, the Ganzi Pavilion made a stunning appearance with the theme of "Holy Ganzi Green New Landmark". Focusing on clean energy, cultural tourism, and characteristic agriculture and animal husbandry, the Ganzi Museum displays the construction achievements of "Cultural Tourism State", "Energy State" and "Organic State" from multiple angles and levels.
In the "Organic State" exhibition area, 18 counties (cities) in Kardze Prefecture have displayed their "housekeeping skills". Ganzi characteristic organic products such as yak beef, Tibetan pig luncheon meat, pepper sausage, plateau millennium tomatoes, snowy Russian tea, Kangding fruit, and Xiantao drink have attracted many "foodies". The exhibition area is crowded, as if you are in a lively market. These characteristic organic products such as wine, meat, tea, mushrooms, fruits, and medicines from the plateau not only attracted countless fans at the expo site with their "green" and "health", but also attracted praise from netizens on the Internet.
It is worth noting that at this expo, 33 Internet celebrity anchors from Ganzi jointly appeared in Ganzi Pavilion, opening the "online exhibition + live broadcast with goods" mode. They led fans in the live broadcast room to visit the Ganzi Pavilion, spoke for their hometown Ganzi, and brought goods to promote characteristic agricultural and animal husbandry products and boutique tourism routes, so that fans from all over the world could appreciate the deliciousness, customs and folk culture of Ganzi.
This year, Kardze Prefecture boldly broke through the traditional gameplay of offline expos, joined hands with Alibaba Digital Village, integrated digital capabilities, and used Ganzi organic products as the medium to link innovative marketing in multiple forms and platforms. Relying on the mobile Taobao APP, create an online exhibition hall of "Ganzi Good Things" with great characteristics in Ganzi region. The innovative form of "online + offline dual exhibition hall" allows consumers to break through the limitations of time and geography and participate in the exhibition in Kardze Prefecture online. They shopped, watched, and bought here, and jointly felt the regional culture and the advantages of agriculture and animal husbandry with the characteristics of Kardze Prefecture.
For a long time, agriculture and animal husbandry in Kardze Prefecture have maintained traditional production methods, basically without pesticides, chemical fertilizers and artificial feed. In recent years, Kardze Prefecture has been committed to building a plateau characteristic agricultural and animal husbandry base, and has devoted itself to polishing the brand of "Organic State, True Ganzi". Up to now, there are 72 certified organic products enterprises in the state, and a total of 271 "three products and one standard" products have been certified.
Green and healthy good products, worthy of being seen by more people. During the Expo, Alibaba Digital Village linked Tmall, Taobao, Diantao and other multi-platform resources to innovate marketing for Ganzi through a number of measures such as content planting, live streaming, talent traceability, and brand communication. In conjunction with the grand opening of the offline Ganzi Pavilion, a large number of shoppers and dot Taoists brought goods for the "Ganzi Good Things" fancy grass planting on the content channel, which ignited the popularity of online topics. With more than 100 diversified and interesting grass content, they comprehensively displayed the quality and charm of organic agriculture with Ganzi's characteristics, and promoted the explosive growth of Ganzi's brand reputation and popularity.
During the event, in order to promote the spread of the event and higher conversion, in addition to the promotion and delivery of local Internet celebrity anchors, Ali Digital Village also organized a number of live streaming activities, Tmall Super Origin Live Broadcast Room and Star Anchor Live Broadcast Room to continuously create the volume and conversion of goods for a variety of Ganzi goodies, so that a wider audience can understand the quality of their products. At present, the live broadcast series of activities has attracted nearly one million people's views. At the same time, two characteristic products of Ganzi have been launched in the official direct stores of Alishuxiang, relying on the official store endorsement and marketing resources to help Ganzi's characteristic organic products have a good reputation and sales.
During the Western Expo event, the cumulative sales of various platforms and channels of online live streaming reached more than 1.8 million yuan, and Ganzi good things went to thousands of households.
In the future, Alibaba Digital Village will continue to use its digital business power to continue to support Ganzi, further promote the development of green organic industry, and become bigger, stronger and better "Organic State" industrial cluster. Ganzi will also continue to explore new paths and directions for the development of organic agriculture, contribute to the strategy of rural revitalization, and open up new channels and opportunities for more high-quality agricultural products to enter the national and even international markets.