In 2023, in order to better understand the beauty industry, the "Lingge Monthly Beauty Trend Briefing" based on DataTouch® platform data analysis will increase the insight of products, ingredients and efficacy of subdivided categories on the basis of the original in-depth analysis of category observation, brand observation, popular items, ingredients and efficacy, etc., to help beauty brands and consumers quickly gain insight into the monthly changes in the beauty market in 2023, and continue to grasp the development trends and opportunities of the future beauty market. enjoy!
Brand rankings: Proya fell out of the top five in terms of sales
In July 2023, the popularity list was similar to the pattern of the previous month, and the sales list fluctuated greatly. L'Oréal has been the first place in the double list, and Proya, which ranked third in sales last month, fell to sixth overall this month. Despite the poor performance of the overall list, Proya occupied the first and second positions in the popularity and sales respectively in the skincare list, and retained the top three places in the sales list. On the makeup list, Pico Bear's popularity continued to climb, winning the first place this month, and the sales list surpassed the orange flower. In terms of personal protection list popularity, the six gods surpassed Panten to become the second.
△Screenshot source: "Lingge Monthly Beauty Trend Bulletin July 2023 Issue"
Product ranking: to the top of the sales list of this product
In July 2023, the double list took on a new look. On the sales list, Friefons Purifying Cleansing Cream exceeded half an acre of flower field rice fermented amino acid bubble cleansing mousse, ranking first. Last month's half-acre flower field rice fermented amino acid bubble cleansing mousse, which ranked first, unfortunately fell out of the top ten. On the sales list, the products of this series are firmly in the forefront. On the popularity list, it can be seen that the categories are relatively scattered, from the facial cleanser of the public line to the SKII Lady Essence Cream, skin care products of various categories and price points are on the list. On the hot list, basic facial cleansing products and body care products are more concentrated.
△Screenshot source: "Lingge Monthly Beauty Trend Bulletin July 2023 Issue"
Efficacy ranking of personal care categories: Lip sun protection shows high heat
In July 2023, moisturizing and nourishing is the number one lip care effect, it is worth mentioning that sun protection is on the list, and the related products are Paul & Joe Paul Joe Cat Sun Protection Moisturizing Lipstick 403 and Skin Key Sun Protection Lip Balm.
△Screenshot source: "Lingge Monthly Beauty Trend Bulletin July 2023 Issue"
Ingredient ranking: Niacinamide ranked first
In July 2023, niacinamide continued to defend the title with an increase of 15.95%, and other ingredients showed varying degrees of decline this month. Glycogen, erythritol and zinc gluconate were the top three ingredients in the skincare category; Pearls, nasturtium and Padina were among the top three ingredients in the makeup category.
△Screenshot source: "Lingge Monthly Beauty Trend Bulletin July 2023 Issue"
Scene rankings: See ex-boyfriend, high humidity, and nightlife among the top three scenes for this month's increase
In July 2023, seeing an ex-boyfriend, high humidity and nightlife became the top three scenes for this month's increase. The three popular brands associated with the nightlife scene are L'Oreal, Flower Know, and Sanxiyu; Facial serums, lip stains and eyeshadows are the three categories with the highest number of products in the festive scene.
△Screenshot source: "Lingge Monthly Beauty Trend Bulletin July 2023 Issue"
New product delivery
In July 2023, lipstick and lipstick, facial serum and setting makeup were the most new categories; John Jeff, Robertine and Estée Lauder are the most popular brands; Moisturizing water lock continues to occupy the main effect of new products this month, and the "durability" of summer arrives exceeds that of anti-aging, ranking second.
△Screenshot source: "Lingge Monthly Beauty Trend Bulletin July 2023 Issue"
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