Recently, the name of the car company is very hot, well, mainly Great Wall Motor to bring the fire. The naming of coffee series, cat series, cannon series, and dog series has indeed caused some controversy.
In fact, most car companies use letters, numbers or a combination of letters and numbers when naming them, such as the BBA we are familiar with, BMW's 1 series, 3 series, 5 series, 7 series, Mercedes-Benz's A, B, C, E, S-Class, Audi's A3, A4, A6, A8, Q3, Q5, Q7 and so on.
Letters and numbers, is indeed a very convenient way to name, simple and easy to remember, global use, but not all car companies, are using this naming method, there are also many car companies into the countryside to follow the customs, after entering the Chinese market, to their own models to give a better Chinese name.
Among them, the better models, which are also familiar to us, are Tianla, Accord, Magotan and so on, but to say that the real name has to be done in terms of trust, it has to be Toyota.
Overbearing, Land Patrol, Ruiz, Lexus, Crown, Beauty, Corolla, Tantu, these Chinese names are all classic, and the names of several off-road vehicles are quite appropriate, such as Overbearing, Land Cruiser, Tantu, etc., and names like Crown are also very appropriate to its positioning of high-end cars. Although these are also started by the Chinese side after entering the Chinese market, it is Toyota's top management that finally decides, so from this point of view, Toyota's Chinese aesthetics are good.
However, because the later Toyota abandoned the paraphrase and changed to a literal translation, the current Toyota name seems to have no previous connotation. The corolla was renamed Corolla, the overbearing was changed to Prado, the Camry was changed to Camry, the literal translation of the name of the car, the biggest loss is the "Ya" in "Xindaya", not every manufacturer is so coincidental to meet a translator like BMW and Mercedes-Benz.
And which one of the domestic car companies has the best name? Nominate Great Wall Motor, excuse me, just have fun. Personally, I think the name of the Star Journey series is a good one. The star is the starry sky, the exploration of the unknown, the way, the journey, the journey of continuous transcendence.
The perfect combination of the domineering confidence of the moon and the tonality of the Xingtu brand means the determination of the Xingtu brand to soar.
Lingyun, taking the meaning of "Lingyun ambition", represents the courage to break through boundaries
Yaoguang is named after the first star of the Big Dipper, which means "harmony and auspiciousness", and is committed to exploring the future.
Chasing the wind is inspired by Tian Xin's "Huaxia Said" in the Ming Dynasty - "Chasing the wind and catching the moon does not stop, the end of the flat is the spring mountain", which means optimism, self-confidence, and the upward force to move forward.
Of course, BYD's Tang, Song, and Yuan dynasty series are also named well, but in terms of artistic conception, they are slightly inferior to the stars.
Is a good car name important? In fact, it is quite important, the simplest and most clever way is to use letters and numbers to name, but this ingenious Chinese name can allow consumers to better understand the product and brand concept, and extend the value and connotation of the brand. Of course, only a good car name is still far from enough, product power is fundamental, coupled with good marketing and publicity, after-sales service and other links are indispensable.
In addition to Toyota and Xingtu, which car company do you think has a good name? Say your answer in the comments section.