Peninsula All Media Reporter Zheng Chenghai Zhao Yaoguang
In another week, the annual Qingdao International Beer Festival will be grandly opened, and many citizens and tourists are looking forward to the moment of passionate drinking. On the evening of July 7th, in Hedong Road, Shangma Street, Chengyang District, the Shangma Space Music Barbecue Park opened hotly, and many citizens from Shangma, Hongdao, High-tech Zone and other areas came to try it out one after another, feel the joy and comfort of the combination of wine, food and music, and warm up in advance for the upcoming beer carnival season in the city. According to the organizers, a total of 40 barrels of fresh beer were sold on the night of the opening of the park, and some catering merchants were sold out.
Hi up, the carnival feast is on fire
At about 5 p.m. on July 7, the reporter rushed to Hedong Road, Shangma Street, Chengyang District, and saw that the music barbecue garden of Shangma Space, which covers an area of more than ten acres, was lit up with colorful lights, and the scene was filled with a joyful atmosphere. Although it was still early, the entire parking lot was basically full. At this time, citizens continue to drive in, and park staff are busy coordinating more parking space resources.
The reporter observed that in front of more than a dozen gourmet restaurants, diners from all over the world sat on the maza, chatting comfortably while looking forward to the opening time. But there are also some diners who can't hold back and have "started" in advance. At this time, in the back kitchens of various restaurants, the clerks are busy, and they are working at full speed to prepare a variety of sumptuous dishes for the upcoming carnival that evening. In a shed near the stage, barrels of Tsingtao beer are piled up.
When music, barbecue, beer and seafood are intertwined, what kind of "spark" do they create? As night falls, the music plays, and the atmosphere suddenly becomes more cheerful. Oily skewers, refreshing draft beer, authentic seafood specialties, beef specialties from the grasslands... Food and wine continue to be delivered to the table, and the whole scene finally ushered in a moment of passion. In the wonderful program staged in turn, the singers raised their wine glasses from time to time and drank happily with the diners on site, and the applause and cheers resounded again and again, making people feel like they were in the scene of the Oktoberfest carnival.
At 8 p.m., the beer drinking contest attracted everyone's attention. This activity is divided into individual bottle blowing, 1500ml large cup of fast drink, one-minute fast drink and other events. In the individual blowing competition, with the host's order, the three male players and one female contestant who participated in the competition quickly put on a posture and raised their heads to drink. "6.53 seconds!" The host hammered the final sound, the winner of the bottle blowing competition was announced, and the scene once again resounded with warm applause and cheers.
Ha up, sold out 40 barrels of wine in three hours
"The park officially opened today, and the popularity of the scene was greatly unexpected to us!" Mr. Wu, the person in charge of the event, told reporters that according to preliminary statistics, as of 9 p.m. that night, all 40 barrels of beer purchased in the park had been sold. In other words, in just over three hours, draft beer alone sold for 1,600 pounds.
It is understood that Shangma Space Music Barbecue Park is located on the north side of Hedong Road, across the road is the high-tech zone Zhonghai Hongji and other communities, the surrounding consumer market potential is large, the transportation is also very convenient. Mr. Wu said that the project takes Tsingtao Beer, Shangma Four Small Seafood, Grilled Seafood, etc. as the core, and innovatively launches a music barbecue model by creating a bonfire platform and performance stage, and introducing bands, imitation shows, resident singers and other performance teams, creating a new landmark for eating, drinking and entertainment for residents in Chengyang and surrounding districts.
According to reports, in May this year, the Shangma Space Music Barbecue Park project was officially launched, and the park is planned to cover a total area of 15,000 square meters, of which the first phase of the project covers an area of 5,000 square meters. "Since the launch of the project, with the strong support of the relevant departments of Shangma Street, the site construction, project investment and other work have progressed smoothly, and the first batch of catering businesses has reached more than 10, including flavor barbecue, local seafood and other specialty brands." Mr. Wu also revealed that the park has also opened up the Mengpet Park Hospital section and reached a cooperation with Shenyang Hefeng Group. In the future, the park also plans to launch a camping project to allow visitors to experience the romance of lying on the grass and watching the stars.
"Shangma's first grilled Hongdao seafood is our local famous specialty store, and this time it was also introduced to the barbecue park, and they were full of customers on the first day of opening, becoming one of the top merchants in the entire music barbecue park." Mr. Wu said that in the future, they will continue to increase investment attraction and attract more special catering businesses and other formats to join the park.
Catch fire, six-fold trial operation to attract repeat customers
That night, the reporter saw at the scene that a promotional banner with the words "6% off trial operation" was hung in front of the Savage Mass Merchandiser-style Charcoal Grill Restaurant, attracting many diners to come to taste it.
Mr. Wang, a citizen, told reporters that he lives in the Hongshuwan Community of Shimao High-tech Zone, and when he passed by here a few days ago, he found that a barbecue park had been built here. As soon as he got off work today, he led more than a dozen friends to come and eat. "To be honest, the roast tasted pretty good. In addition, the six-fold discount promotion is also very powerful. He said he had just made an appointment with another group of friends and was going to get together in a few days.
"Tonight, less than three hours after opening, all the ingredients we prepared in advance were sold out!" At about 9 p.m., Mr. Lao, the owner of the wild man mass merchandiser charcoal barbecue restaurant, said that on that day, all the more than 1,000 special shabu skewers they prepared were sold out, and the Inner Mongolia grassland beef prepared in advance was also sold out, and many diners felt that they were not happy. Mr. Lao said that he had previously engaged in catering business in Jinan, Shenyang and other places, and this was the first time he opened a store in Qingdao, but he did not expect it to be so popular. "In addition to many local diners, customers from the high-tech zone, Hongdao and other surrounding areas also came, and there were also those who came from the city to try it." He said.
That night, Mr. Meng, the owner of the first roasted Red Island seafood, was also busy. Around 9 p.m., he was still sweating in the back kitchen preparing ingredients for customers, and dozens of tables outside the store were still full. Mr. Meng said that his shopkeeper specializes in seafood from Jiaozhou Bay and Shangma Four Small Seafood, and received a total of 70 or 80 tables of customers that night. "After a hard night, it is estimated that you can earn 30,000 or 40,000 yuan." Mr. Meng said.
"From July 7th to July 16th, every night from 5 pm to 8 pm, there will be rock, northeast duo turn, dance and other performances in the park, and a beer drinking contest will be held from 8 pm to 9 pm." Mr. Wu, the person in charge of the Shangma Space Music Barbecue Park, said that during the opening period, a barbecue coupon of 10 yuan to 30 yuan was launched, which can be used by the whole venue, and the 8.8 yuan Tsingtao beer on the same day is infinitely superimposed. In addition, during this event, veterans with certificates can enjoy free beer.