Recently, a number of universities issued an announcement that the use of WeChat Pay will be suspended from July 1, what is the reason? This is because WeChat Pay will charge a 0.6% handling fee.
So for colleges and universities, if a school has 10,000 students, each person recharges 1,000 yuan a month for the campus card, it will generate a handling fee of 60,000 yuan, so many schools in the country, how much do they have to charge that year? The incident quickly elicited a reaction from the school.
Nanjing University of Science and Technology, Zhoukou Normal University, Jiangsu Normal University, Southwest University of Science and Technology, Zhengzhou University of Light Industry, Zhengzhou Institute of Aeronautical Industry Management, Luoyang Institute of Technology, Northwest University for Nationalities and other universities have also issued similar announcements, all because WeChat Pay began to charge service fees for the campus industry, with a rate as high as 0.6%.
Subsequently, Tencent officially responded, the content mentioned that we did not handle the problem of school payment rates, caused everyone's trouble, apologize to everyone, please rest assured that in the campus non-profit scenario, we will continue to maintain a preferential policy of zero rate.
Tencent also said that since 2015, WeChat Pay began to enter the campus, in the non-profit payment scenario, we have long given zero rate preferential policies, continue to invest a lot of costs, but in recent years the number of merchants on campus is continuing to rise, such as e-commerce, hotels, travel agencies, etc., these profit scenarios crowd out zero-rate education subsidy resources, then it has led to WeChat Pay in terms of operating costs are increasing. That is to say, this policy adjustment, WeChat Pay charges, the main body of the charge is not these students, but the operators of these profit scenarios, then such as these tuition fees, canteen meal card recharge, and study life, these are closely related, are not within the scope of fees.
The official continues to say that WeChat Pay charges to merchants is not from the sky, but has always existed, but consumers do not know, speaking of this, some people will have questions, wool out of the sheep, must be the merchant to spread these to the cost, so there is no problem with understanding, but we must be clear, the convenience brought by mobile payment, this handling fee is actually nothing, compared to collecting cash every day and then spending time to deposit money in the bank, collecting cash is also worried about receiving counterfeit money, so relatively this fee is nothing, Even lower than the cost of the past.
But WeChat's adjustment is obviously too simple and rude, making everyone think that they want to charge these students, so it caused misunderstanding.
But is this really a misunderstanding? There is no free lunch in the world, Internet companies are accustomed to using free to acquire users and eliminate market competitors, forming a monopoly and starting to harvest, almost without exception.