Moutai 1935, which was robbed a year ago, why is it rarely mentioned now? Three reasons can be explained
As a highly sought-after representative of mainland famous wines, Moutai has been firmly in the first position in the high-end market since it reached the peak, and its various products can attract many consumers to buy it.
Some netizens once asked a question: "If you went back 20 years, what would you do?" And Gao Zang's comment was: "Hurry up and buy more bottles of Moutai!" "This undoubtedly reflects the high value of Moutai as a collectible. For example, a well-preserved bottle of 53-degree flying sky, after many years, the price of changing hands often reaches tens of thousands or even hundreds of thousands of yuan. This extremely high appreciation space attracts more and more people.
In order to consolidate its position, Moutai has not only continued to produce classic Feitian and five-star series products, but also constantly innovated. From the end of 2021 to the present, Moutai has successively launched a number of new products such as Moutai Treasures Upgrade, Year of the Tiger Zodiac, Moutai 1935, Year of the Rabbit, 24 Solar Terms Wine and so on.
Among them, "Moutai 1935", priced at 798 yuan and with a retail guidance price of 1188 yuan, as a core product that Moutai attaches great importance to publicity, has attracted great attention as soon as it was launched.
Moutai 1953 was initially in short supply on the market, and the price of a single bottle was once speculated to about 2,000 yuan, and many people bought it. On the day of the online pre-sale, more than 400,000 people rushed to buy at the same time, which shows how popular it is. However, in the past year alone, the price of this product has decreased.
Why is Moutai 1935, which once exploded and caused a frenzy of snapping, why is no one mentioned it now? These 3 reasons can be explained, let's see if everyone agrees or not.
Reason 1: Quality
Although 1953 also belongs to Moutai's products, there is still a relatively large gap with the well-known Feitian, and the quality is not comparable, just take the base wine used, 1935 is more than half worse, so it basically has no room for appreciation, and some collectors are not very interested in it.
Reason 2: Volume
As we all know, treasures are often precious because of scarcity. The price of Feimao is higher, basically around 3,000 yuan per bottle, because it is difficult to grab in the market. Moutai 1935 was initially available in limited supply, but as the volume gradually increased, its preciousness gradually decreased.
Reason three: positioning
Moutai 1953 is positioned as a mid-range product, so it naturally cannot compete with Feimao's status in the minds of consumers. After the heat passes, fewer people will naturally buy.
As a golden signboard, 53 degrees of flying sky, after years of accumulation, the consumer group is large and stable, and it is difficult to be replaced by other products.
In addition, although the price of Moutai 1953 is relatively low, it still belongs to the thousand-yuan range and is not suitable for daily drinking.
According to market feedback, the price of liquor that most people drink daily is about 100 yuan, especially those local pure grain wine that is close to the people, which is widely welcomed.
To sum up, Moutai, as a liquor collection, has extremely high value and appreciation space. However, for consumers, in addition to collecting, daily drinking pays more attention to the cost performance of liquor, and some soy wine brands with good reputation and moderate prices are more popular, such as the following 2, which have a high reputation in the market.
(1) Steamed Tai Kunsha wine
Nowadays, Moutai has brought a craze of sauce aroma, and sauce aroma liquor has also attracted much attention. However, many people have found that this craze has not allowed more people to taste good sauce wine, because most of the sauce wine is displayed at a high price, and the price on the market is not cheap.
However, in this context, Steamed Tai Kun Sand Wine has become a rare sauce-flavored liquor that pays attention to cost performance. Its price is only about 100 yuan, but the capacity reaches 1000 ml.
In addition to providing a good cost performance, Steamed Tai Kunsha also pays attention to the quality of baijiu. It adheres to the Daqu Kunsha process with complex processes and long brewing cycles. After a long period of brewing, the wine was stored for another 6 years before it was finally put on the market. As a result, it has a full-bodied taste and a long aftertaste.
(2) Guizhou Daqu 70s
In the early years, this wine was used as a welfare wine for the internal employees of Moutai Distillery, and later changed its name to "Guizhou Daqu", before gradually selling it to the market.
At the same time, the "Yiqu" in the Moutai strategy refers to Guizhou Daqu. Known as the "taste of memory", this wine is characterized by rich hops, rich columns, and harmonious aromas, giving a familiar and warm feeling. The first taste is slightly sour, but soon a refreshing taste emerges from the mouth, with the aroma of flowers and fruits in the tail rhyme, mixed with a strong raw grain aroma, which makes people feel very comfortable.
Today's content is shared here, everyone thinks that Moutai 1935 fell to this point what is the reason, you can leave a message in the comment area to discuss.