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Samsung is Korean, Mercedes-Benz Volkswagen is German, Apple Google is American, so what exactly is Alibaba? Japan's SoftBank is Alibaba's largest shareholder, and Yahoo of the United States also holds a lot of shares. Many people think that Ali looks like a foreign company, and now it is a Chinese company, positioning itself as a national enterprise. Alibaba is indeed like a "sandwich cookie", is it positioned as a national enterprise or a foreign company, or a global enterprise?
Ali is positioned as a national enterprise
What is a state enterprise?
This issue is a bit "controversial". Take the titles we are familiar with every day such as "national male god" and "national girl", can be labeled as "national", strength and influence must be beyond the reach of others.
Literally, state enterprises can be understood as "national enterprises" and "Chinese enterprises".
Then we have more Chinese enterprises, and those who can be reported are Ali, JD.com, Huawei, BYD, Xiaomi..., and even China Post, Mobile, and Unicom.
Ma Yun positioned Alibaba as a national enterprise, which is different from "Chinese enterprises" and "state-owned enterprises", and its development positioning is more manifested in the "spiritual level".
When it comes to Samsung, we all know that it is a Korean company; When it comes to Mercedes-Benz and Volkswagen, they all know that they are famous enterprises in Germany; When it comes to Apple, Google, Micron, we all know that it is an American company...
Ma Yun is "particularly persistent" on positioning Alibaba as a national enterprise.
The idea of Alibaba becoming China's "national enterprise" is not new, even years before we learned about Alibaba.
Ma Yun once said in a speech in 15 years, "Without temperance and bottom line, it is impossible to get to this day." The same applies today.
From nothing at the beginning, to today, there is moderation, there is a bottom line, there is responsibility, there is love, there is safety, there is ecology... Alibaba just wanted to "live" at first, and now it wants to live better for the country.
"China has reached the point where it needs a group of enterprises that represent China's Chinese culture, Chinese values, Chinese technology, Chinese young people, and China's productivity, and Alibaba should work in this direction." Ma Yun said.
After years of "chasing the label of linkage" national enterprises, has Ali really completed its transformation and upgrading in the direction of "national enterprises"?
In terms of technical content, products, and actions, Alibaba "hooks" national enterprises, and "why"?
Alibaba "why"?
Many people mention Ali, what is the first impression? E-commerce company? Tech companies? Internet giant?
Positioning itself as a "national enterprise", many people feel that Alibaba is "difficult to take on a big task". Some netizens believe that positioning national enterprises is not as good as Alibaba.
However, in terms of international market reputation, influence, business fields and cultural positioning, the Internet giant Alibaba and the domestic technology giant Huawei may not be "comparable", that is, they cannot be generalized.
Regarding the positioning of national enterprises, who has more prospects for development? Who can go longer? It's hard to jump to conclusions.
Just look at Alibaba, which is e-commerce, cloud computing, big data, and has strong strength and international influence in the field of commercialization.
First of all, under Alibaba, Taobao, Tmall, Alibaba Cloud, Alipay, Yitao, Cainiao, Ant Financial, etc. are all products operated by Alibaba.
There are Ali self-operated, wholly-owned acquisitions, and other Ma Yun investment, such as Hammer Technology, Suning, Evergrande Football, Huitong Logistics and so on.
Secondly, as the largest e-commerce company, Alibaba has a wide range of domestic and foreign products, but its technological breakthroughs, achievements and performance are "little known".
Alibaba has big data, cloud computing, and even a leader in the development of cloud computing in China.
When it comes to big data and cloud computing, we have to mention Alibaba's important industry - Alibaba Cloud.
China's cloud computing is actually many years behind the international comparison. At that time, Wang Jian proposed to develop his own technology, and Ma Yun invested Ali's profits for a year and took out 1 billion to support cloud computing.
In the development of cloud computing extraordinary technology, Alibaba's cloud computing has made important contributions to promotion, research and development, and breakthroughs. This was also beyond the reach of others at the time.
Speaking of technological innovation, Alibaba Feitian Cloud operating system is the representative of Alibaba Cloud's development, and Alibaba's technology has made breakthrough innovations in resource distribution and computing efficiency.
Ali is the leading beginning of Internet companies, and after online shopping, there is a later express delivery company. For example, Best Group is the first express delivery company invested by Alibaba, and Alibaba has built a logistics network that extends in all directions, allowing China's online shopping express to be "reborn".
At present, Ali has broken through the $600 billion mark and ranks 7th in the world by market capitalization. As the first Chinese company with a market value of $600.474 billion, Alibaba is also positioned as a national enterprise.
Before Alibaba, the United States, Apple, Microsoft, Google, Amazon, Facebook and other companies.
Since October '20, Alibaba's share price has fallen all the way from its high, retreating nearly two-thirds.
You must know that in September 20, Ali's market value was still "high" on the $800 billion line, and it fell all the way to $232.7 billion in just 2 years, and its market value evaporated by more than $500 billion.
Fortunately, Alibaba's market value exceeded $600 billion this year. According to the calculation of US stocks, the value of $600 billion accounted for only 2 hours, and the final closing market value was $598.4 billion.
According to Hong Kong stocks, 4.68 trillion Hong Kong dollars is equivalent to 4.17 trillion yuan, more than 600 billion US dollars.
Since its establishment in 1999, in more than 20 years of transformation, Alibaba has ushered in new opportunities in the fields of e-commerce, cloud computing and business, and the development momentum of e-commerce cloud computing and e-commerce payment system is still "strong".
Positioning national enterprises is only one of Alibaba's important strategies, and Alibaba's "ambitions" are more than that.
Become a national enterprise? The strategy goes far beyond that
Alibaba's positioning as China's "national enterprise" is not over here.
In addition to positioning and linking national enterprises, cultural economy, sports economy, rural e-commerce, and the promotion of big data and globalization, Ma Yun used practical actions to gradually present the seemingly "chaotic" strategic layout to everyone.
Ali will concentrate on these areas in the future.
First of all, in the field of culture, Ali entered Cultural China and officially changed its name to Ali Pictures.
Alibaba Pictures predates the establishment of Ali Sports by about a year. Including Culture China, Youku Tudou, etc. have been acquired by Alibaba.
"Shopping" cultural circles, monopolizing the copyright of Hollywood films in China, mastering distribution channels... This is the outside world's interpretation of Ali's various actions in the cultural field.
Secondly, in the field of sports, Ma Yun emphasized that what he wants to do is the sports economy, not the industry, let alone the business.
The higher the proportion of GDP of primary industries such as culture and sports, the healthier the national economy is. In this regard, Ma Yun also has the same idea.
Ma said that U.S. sports alone bring 7 to 8 percentage points of GDP growth to the national economy.
Alibaba invested 1.2 billion yuan in Evergrande Football by way of capital increase and share expansion, and Alibaba and Evergrande Group each hold 50% (half) of the shares of Guangzhou Evergrande Football Club.
In September of 15, Ali Holdings controlled by Jack Ma, and Ali Sports was established. In the words of Jack Ma, entering the sports industry and using technology to help national fitness is not investing in football, but in happiness.
Third, develop rural e-commerce.
Ma Yun is very optimistic about the development momentum of rural e-commerce, but JD.com also sees this "cake", and a contest is inevitable.
Logistics is a major problem for rural e-commerce, and it is even more difficult to maintain product freshness and speed "freshness".
Taobao has 300 million active users, more than half of whom are in rural areas. The rural e-commerce that Ma Yun expects will be linked to rural industries, rural reform, and farmers' prosperity.
Especially after the "liberalization" of the epidemic in three years, the development momentum of rural e-commerce has been strong and ushered in explosive growth. Enterprises including Ali, Jingdong, Pinduoduo and others have "eyed" the "cake" of rural e-commerce, and "secretly warned" the rural e-commerce market.
In 20 years, Taobao Live even announced that March is the "Spring Sowing Month".
According to the activity data given by Ali last year, the Taobao live broadcast room helped sell more than 4 million yuan of agricultural products, and 54 million enthusiastic netizens enthusiastically participated.
The "Spring Planting Plan" entered the rural e-commerce market, and Alibaba's positioning was firmly rooted in rural areas. As early as 16 years, Ali announced that it would invest at least 10 billion yuan in the future to develop rural e-commerce.
Ali's "break" is by no means a whim.
Fourth, promote big data and globalization.
Big data and cloud computing can be said to be Alibaba's "old bank", Taobao, Tmall and other platforms form a large amount of transaction data every day, and the huge amount of data information has laid a solid foundation for Alibaba's big data and cloud computing.
In addition to the rural strategy card, globalization is also the "main battlefield" for Ali to focus on in the future. The main position of Hangzhou will provide greater support for Alibaba's cross-border e-commerce platform.
Ali has deeper thinking in the global layout, which has also made more people have a biased understanding of Ali's "national enterprise" positioning.
What exactly is Alibaba? Foreign companies? Chinese companies? Or the world's enterprises?
In addition, there is also a rumor on the Internet that "the end of an era!" Alibaba empire disintegrated" various public opinion voices. Especially after Jack Ma returned from a low-key year abroad, people had different opinions about Jack Ma and Alibaba.
Has Alibaba really "ended" like the sunset? Personally, it seems that no.
He has repeatedly declared that he wants to position a national enterprise and become a state, and even said that "as long as the country needs, Alipay will be handed over at any time." "Such words.
But Alibaba's positioning is still "slightly embarrassing", Chinese companies in the eyes of foreigners, foreign companies in the eyes of Chinese, or global enterprises, which makes many people confused.
However, Ali does play an important role in the global responsibility of national enterprises.
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