Recently, a WeChat Pay fee scandal has caused widespread controversy. WeChat Pay announced that it would withdraw a 0.6% rate from university merchant fees, sparking dissatisfaction and protests from several universities, including Northwestern University.
In fact, the contradiction caused by WeChat payment rate is not a contradiction between WeChat and college students, but a contradiction between university merchants. The reason why WeChat Pay proposes to charge a handling fee is to take away the profits of campus merchants. University merchants operate on campus, and their interests are directly related to the profitability of the school. The purpose of WeChat Pay is to obtain more benefits while providing convenient payment channels. From a business logic point of view, there is nothing flawed in WeChat's approach. However, the university's reluctance to hand over this part of the profits has led to a conflict between WeChat and the school.
The merchant interests behind the university
From the perspective of WeChat Pay rates, the 0.6% rate is for merchants, not for students. However, university students and the public are used by universities as a point of fire for the transfer of contradictions. Many people think that WeChat Pay has a high rate and stop using this payment method, so there is no problem at all. However, the means of drawing on public opinion to exert pressure and divert contradictions are very unauthentic. In fact, WeChat Pay is not bad for college students and people, they are just innocent victims.
The merchants behind it have been maximized, while WeChat Pay has been forced to back down. WeChat lost, the school won, but the people behind it were laughing. However, this means of winning is too unauthentic. As an enterprise, WeChat should have a sense of business ethics. It is believed that as long as the two sides can have a rational dialogue and through fair consultation, they will be able to find a solution acceptable to both sides.
Protection of interests within university campuses
From the school's point of view, they want to be able to protect their interests to the greatest extent. University merchants operate directly on campus, and their profit is the profitability of the school. If the ** payment charges a handling fee, it will inevitably affect the profits of campus merchants. Therefore, it is understandable that schools are opposed to WeChat Pay charging fees.
However, it is inappropriate for schools to see the high WeChat Pay rate as unfavorable to students by diverting the conflict. This will only make students mistakenly believe that WeChat Pay is unreasonable and more misleading.
Look for more aggressive solutions
In response to the WeChat Pay fee turmoil, we should treat it rationally and find a solution. As an enterprise, Tencent should take into account commercial interests and user needs, and find mutually acceptable solutions through negotiation and exchanges. Schools should also stand in the perspective of students and the public, and properly solve the problem of WeChat Pay and not pass it on to students.