Hello everyone, I am a consultant of ZeroRun, Zerorun announced the delivery of 200,000 vehicles at 6.20, let's take a look at the recent situation of C01.
How is the market lately? What configurations and colors sell the most?
About 2 batches of customers in our store usually come to see C01, and more on weekends reach 5 batches. Compared with the previous two months, the number of stores has increased significantly, accounting for more than 200%.
The best-selling are 23 525 Comfort Edition naked cars, Val Galaxy Silver and Sky Screen Gray Color, fog purple interior, accounting for more than 30%, and the pick-up cycle is 30~45 days after the lock order.
The most difficult to sell is the 630 four-wheel drive performance version of the C01, and the scheduled cycle is also 30~45 days after the lock order. The reason why it is difficult to sell is that the price is too expensive, and the price of 228,800 naked cars is difficult to do Model 3.
The 630 four-wheel drive performance version only has an additional front axle motor compared with the 717 Smart Edition, but the price difference is 12000. Users with a low budget can't reach it, and those who can get it are more inclined to the 717 Smart Edition, because most of the owners of the C01 are still home-based, and the four-wheel drive and acceleration are not too attractive, so they will choose the 717 Smart Enjoy version with a longer battery life.
Who is looking at this car? What are car buyers like?
Customers who choose Zerorun have a wide variety of backgrounds, most of them are family cars.
One customer who made imported food was impressive. He plans to buy a car for his daughter-in-law to drive, he wants a car that spends little money to do big things, and also compared Han, but because the price is too high, coupled with the feeling that C01's frameless doors, exterior and interior are better than Han, and considering the warranty, Han is 8 years and 150,000 kilometers of three-electric warranty, not as good as the lifetime warranty of zero running, and the end user chose the C01 extended range 717 rear-drive long-range version.
Which model is the most compared? What are the reasons for choosing or abandoning it?
The manufacturer's internal training competitors mainly are: Nezha S, Han EV, Seal, P7.
Competitors with the most comparison by actual users: Nezha S, Navy SL03, P5, Model 3.
Most of the losses to competitors are due to brand power.
I have received a young man in his twenties before, a programmer, learned about C01 through online articles, and found that he did not know much about cars during the reception, and wanted to impress him with a "price-price ratio", and it can be seen that he is very interested in the 717 Smart Version of C01. But just because of the accompanying person's words "Why don't you buy the Tesla that has just reduced the price with this money, after all, everyone knows, no one knows if you buy a zero run, it's too niche", hesitated and left the store, and the next day a return visit has already booked Model 3.
The choice of zero run is to value the configuration.
A customer compared seals and also had a test drive experience, and felt that the brand must be BYD. I will talk to him about the brand configuration, the five-meter length, executive-level rear configuration, front seat heating, ACC assisted driving and other functions are provided as standard, and the panoramic canopy can be optionally equipped with sunshades, which is the configuration of crushing seals. Coupled with the more affordable price, the C01 525 comfort version was finally chosen.
Which configuration and car purchase method do you choose?
The one that sold well was the 525 Comfort Edition naked model, which is now a financial policy that can go interest-free for 100,000 2 years.
To give you a financial budget sheet:
Here's another full one:
What complaints do customers have after buying a car? How much does maintenance cost?
Several points of user dissatisfaction, one is that after adding the optional package, the right rear seat cannot be put down, which affects the use of some scenes. The other is the abnormal noise of the rear suspension, which we solved by replacing the rubber sleeve of the lower arm, and the delivery time was too long.
C01 first warranty 3000 kilometers, then every 1 year/10,000 kilometers maintenance, the cost of small insurance is about 400 yuan, including air conditioning filter replacement, wiper blade replacement, and vehicle circuit detection.
A secret that only sales know
At present, most of the showrooms no longer have the C01 exhibition car, because the exhibition car is also sold. We are trying our best to clear the inventory of 22 models and prepare the market for the extended range C01 in August. If you can buy 22 C01 in some stores now, different versions of the model can enjoy discounts ranging from 32000~83000, and you can also enjoy 2 years of interest-free.