The first round of the large-scale popular theory program "China Wisdom China Tour" ended on the evening of June 27, the program deeply explored the ideological concepts, humanistic spirit and moral norms of China's excellent traditional culture, and deeply interpreted and vividly displayed the essence of Marxist ideology with the essence of China's excellent traditional culture, which was unanimously praised by the audience, experts and scholars.
At present, the 10 episodes of the program have been read by 630 million Weibo, discussed more than 264,000 times, and received more than 53 hot searches on the whole network, including 33 hot searches on Weibo. Tencent Video, Youku, iQiyi, Bilibili and other online audiovisual platforms are recommended on the homepage, Weibo and Douyin topics are recommended at the top, and the total number of online videos has exceeded 590 million.
According to CSM national network viewership data, the TV coverage of ten provincial satellite TVs of "China Smart China Tour" reached 108 million viewers, becoming a "phenomenal" work of TV theory programs. According to the data of Sofri 35 City, the ratings of ten satellite TVs in a single program reached 2.175%, and the market share reached 11.825%. Jiangsu Satellite TV's average rating of 10 episodes in 35 cities reached 1.309%, with an average market share of 7.104%, an increase of 40% over the same period before the broadcast, and ranking first in all program types of provincial satellite TV except TV series for 7 times.
"China Wisdom China Tour" revolves around ten themes, and the content and links of the program reflect the timeless traditional culture and Chinese wisdom. Wen Xin, associate professor of Nanjing University of Communication and Communication, said: ""China Wisdom China Tour is not simply telling the story of what is happening on the Chinese land, but explaining the spirit of the story and the source of culture, through different perspectives and multiple levels, so that the audience can truly understand China, understand culture and propositions, and empathize with the era and mission. ”
The audience said that the show was wonderful and interesting.
"In the location part of the program, the host went to the north and south of the motherland, and let us understand some stories about building a football stadium on the cliff of Meduo and Wang Jicai's insistence on Kaishan Island, which was very impressive."
"The experts' explanations are relatively straightforward and down-to-earth, all in a language we can understand, in-depth and simple, and I myself have gained a lot after listening to it."
The rejuvenation of the program format also allows more young students to have an in-depth understanding of the long history and breadth of Chinese civilization, and consciously shoulder the responsibility of inheriting excellent traditional culture. Liu Yiol, a youth representative of "China Wisdom China Tour" and a master's student at Nanjing University, said: "As a young student of NTU, I will also strive to tell Chinese stories well and carry forward the excellent traditional Chinese culture. ”
The program "China Wisdom China Tour" adopts the rich structure of "cultural traceability + explorer witness + practitioner narration + world youth talk + authoritative expert interpretation + listening to the original voice of the general secretary", through the concentration of multiple dimensions, forming an interlocking theoretical thickness, step by step, stripping away the cocoon, and thoroughly interpreting the same cultural proposition. Zhang Jian, professor and doctoral supervisor of the School of Communication of Soochow University, believes that theoretical programs need to adapt to the public's preference for visual spectacle in the era of self-media, and break the convention in image construction, which is refreshing, "The program "China Smart China Tour" fully pays attention to this, such as the content of the program, the design of the stage, the inscription of the title, including manual painting, scene interpretation, song and dance performance, overall packaging and other links, the dynamic visual spectacle presentation, more easily accepted by the audience." ”
Liu Yongchang, professor of the School of Journalism and Communication of Nanjing Normal University and vice chairman of the Nanjing Film and Television Association, said that the program from tradition to modernity, from theory to practice, from China to the world, from technology to art, three-dimensional and comprehensive audio-visual narrative of ten thematic units, showing the "second combination" of the grand ideological pattern and profound theoretical charm, "Whether looking back at tradition or entering reality, the program has strong Chinese elements, reflecting strong national cultural self-confidence; But at the same time, the show also shows a cross-cutting world vision, conveying the feelings of a community with a shared future for mankind. In the broad vision of civilization inheritance, China's development and world progress, "China Wisdom China Tour" is actually a dialogue journey of Sino-foreign exchanges. ”
(Jiangsu News Broadcast/Gu Qianying, Li Qiuyu Editor/Yujie)
Source: Litchi.com