With the increasingly fierce market competition and the redistribution of market share, the pattern of the new energy market has become richer and more diversified. In January this year, the Hongqi brand released the "ALL In New Energy" strategy, promoting the electrification of all models, upgrading the brand structure, and making Hongqi New Energy a sub-brand and independent marketing system. Recently, the latest sales results of Hongqi new energy vehicles were released recently, with a cumulative sales volume of 25,389 units from January to May, a year-on-year increase of 339%. Among them, sales exceeded 8,500 units in May, a year-on-year increase of 120%.
Since the beginning of this year, Hongqi has released heavy technologies and launched "Banner" super architecture FMEs, as well as its electric platform HME, intelligent platform HIS and hybrid platform HMP, forming a strong support of "one architecture and three platforms". At the same time, in terms of product quality, Hongqi took the initiative to try the industry's extreme test, and the E-QM5 successfully passed the rigorous test of vehicle wading and bottom collision in the electric vehicle water support challenge test.
Today (June 26), the 2023 Hongqi E-QM5 560KM PLUS version was officially launched, with a total of 1 configuration model and a price of 199,800 yuan. The overall appearance of the new car remains unchanged from the current model on sale, the CLTC pure electric cruising range is 560km, and the new car has added functions such as cruise control and seat ventilation in terms of configuration; Positioned as a midsize sedan, it is superior to BYD Han EV in terms of body size and range.
At the same time, in order to promote market terminal sales, in addition to the previously disclosed 5,000 to 50,000 gift package, Hongqi New Energy has also launched a 10,000 to 60,000, 2-year 0 interest financial policy, 5,000 yuan replacement policy and portable charger, 2,500 yuan cash subsidy, 3,090 yuan charging card coupon three choices of exclusive benefits in the live broadcast room, so that car owners can truly achieve "easy entry, open running".
As far as the official guidance price of Hongqi E-QM5 560KM PLUS 2023 is 199,800 yuan, the price is only 149,800 yuan under the blessing of various heavy benefits.
It is worth noting that in yesterday's live broadcast of the listing, the number of views exceeded 790,000 and the cumulative number of likes exceeded 11.9 million, showing the strong brand appeal and product influence of Hongqi New Energy.
2023 Hongqi E-QM5 560KM PLUS highlights!
1. The overall appearance of the new car remains unchanged from the current models on sale
2. The air conditioner has dual-zone temperature control and PM2.5 filtration function
3. In terms of configuration, functions such as cruise control and seat ventilation have been added
4. CLTC pure electric cruising range is 560km, fast charging 20%-80% about 30 minutes
5. A front-mounted single motor, the maximum power is 140 kW, and the peak torque is 320 Nm
In terms of appearance, the 2023 Hongqi E-QM5 560KM PLUS continues the design characteristics of the Hongqi E pure electric vehicle series, using a closed middle grid grille, vertical chrome decorative strips and a split 154 LED light source headlight group, which looks unique and personal, and also represents the characteristics of Hongqi new energy vehicles. It has a good family recognition.
In terms of size, the new car is a standard mid-class car positioning, with a length, width and height data of 5040mm*1910mm*1569mm, and a wheelbase of 2990mm. Compared with the BYD Han EV, the new model is 45, 74, and 70mm larger in length, height, and wheelbase.
On the side of the body, the graded waist line flies and stands, and the extension of the rear section becomes larger; Combined with a large back layout similar to a suspended roof, it has both a coupe style and a strong fashion color. It features tonal door handles, exterior mirror housings and chrome door trims, multi-spoke wheels underneath and the PLUS logo at the rear.
In terms of interior, the overall design style is relatively simple, and the center console is equipped with a 10-inch floating center display, which supports functions including voice recognition and reversing video. The air conditioner has dual-zone temperature control and PM2.5 filtering, and there is a large storage space under the air outlet. The front seats, armrests, etc. are wrapped in leather.
The configuration provides multi-directional electrically adjustable leather seats, multi-color ambient lights, GPS navigation, online music and other equipment. The rear row offers armrest boxes, charging ports and large storage space. In addition, the new car has added functions such as cruise control and seat ventilation to the original configuration.
In terms of power, the 2023 Hongqi E-QM5 560KM PLUS is equipped with a front-mounted single motor, the maximum power is 140 kW, the peak torque is 320 Nm, the new car is equipped with CATL 74.9KWh ternary lithium battery, CLTC pure electric cruising range of 560km; fast charging 20%-80% about 30 minutes.
It should be mentioned that the car has accumulated more than 80,000 hours of test bench and more than 7 million kilometers of road test equivalent mileage, which is not afraid of the range anxiety of pure electric vehicles, and has reliable endurance to meet the driving needs of different scenarios.
It is understood that the E-QM5 560KM PLUS live broadcast carnival week will continue, from June 27 to 30, every night at 18:00 to lock the Hongqi new energy live broadcast room, will regularly release car purchase benefits.
Write at the end
Hongqi E-QM5 560KM PLUS 2023 deeply caters to the current "E generation" user attributes, accurately meets the user's travel needs and price expectations in terms of battery life, so that the "king of air-price ratio" is not just talk, the competitiveness of leapfrogging makes it a new benchmark for luxury pure electric cars.