At the beginning of 2023, the mainland car market ushered in a wave of hot price reductions. The magnitude of the decline and the breadth of coverage that have never been seen in the history of the automobile are enough to make people perceive the dramatic changes in the automotive industry.
But just when everyone is still immersed in the tide of price reduction, the Versailles C5 X 2023 model is officially launched, and its price does not decrease but increases, with a guidance price range of 143,701-186,701 yuan. Although it has only increased by 1 yuan compared with the old model, it is also considered to be an increase in price. So, what is its strength?
Admittedly, the old Versailles C5 X gives everyone a very good impression, not only has the elegance and dynamism of the sedan, but also has the passability of SUV and the practicality of the station wagon, and has won a number of awards with its strength, such as China's top ten cars of the year, China's top ten body, annual crossover joint venture car, C-NCAP "five-star" safety certification, five-star "driving quality star" and so on. As a result, the Versailles C5 X has not only won the love of domestic consumers, but also won the fans of the European and Japanese markets, and is a global car with global quality.
However, since it is a new model, are the selling points of the Versailles C5 X 2023 still the above? Of course, the above are its endorsements, but the Versailles C5 X 2023 model is based on the old model, and the whole series configuration has been upgraded and is more competitive. So, what are the configuration upgrades of the new car? Let's find out.
Increase the amount "no markup", the entry is more luxurious
Customer feedback hopes to improve the quietness of the whole vehicle, and the Versailles C5 X 2023 model is equipped with double-layer laminated silent glass on the front door as standard, bringing a more comfortable and quiet driving experience. Customers said that they wanted to have a smoother vehicle system, and the Versailles C5 X 2023 model upgraded the entire range of vehicle software, using the Snapdragon ™820A automotive platform, and upgraded the IVI vehicle software to the latest 20.93 version. The car machine can not only support custom personalized desktops, but also have a smoother experience.
In other words, these upgrade points are upgraded after listening to the needs of users, and the upgraded content points have their practical value, which is also the "customer-centric" brand concept that Dongfeng Citroen has been practicing. Next, let's look at the specific changes in each configuration.
The Versailles C5 X 2023 Extraordinary (Level 1) version has a new rear ultrasonic radar that alerts the owner to avoid a collision and reversing into the garage without feeling.
The Extraordinary (Level 2) version adds a 360-degree panoramic parking image, a front ultrasonic radar, and a power tailgate with foot sensing opening and closing, improving safety, convenience and practicality. The new configuration will only be equipped with about 250,000 products on the joint venture model of the same class, and the Versailles C5 X 2023 model can be owned for only +1 yuan.
The Lingbufan (Level 3) version features Claudia perforated leather seats, ventilation for the front seats and a 10-speaker HIFI audio system. The interior texture and sense of grade have been significantly improved, and the seat ventilation function is also loved by southern car owners. On the whole, the comfort in this version of the car has been qualitatively improved.
The Yao Bufan (Level 4) version is the most unique, adding a European version of the decoration package, including luggage roller blinds, luggage floor with rails, one-button reclining handle for the rear seats in the trunk, stainless steel sill trim in the trunk, 12V power supply for the trunk and 4-door welcome pedals, which not only enhances convenience and practicality, but also further strengthens the travel attributes of the Versailles C5 X.
For example, now that the tourism industry is slowly picking up, many people also prefer self-driving tours, and the "dazzling" travel attribute is undoubtedly very suitable.
For example, camping has been very popular in China in recent years, and this version is also particularly suitable in these scenes. On weekends with family or friends driving the Versailles C5 X 2023 Extraordinary Edition to camp around, you will find that everything in the trunk can be arranged neatly, whether it is stored or taken out, it is quite convenient. And after arriving at the campsite, you can also get electricity through the 12V power supply, and when you are tired of playing, you can put down the rear seat with just one movement, and then you can sit in the car or lie in the car for a nap and enjoy a slow pace of life, what a pleasant thing it should be.
Although the guidance price of each version of the new car is only increased by 1 yuan, the sense of product value brought by the upgrade of these configurations can be more than 1 yuan. It is reported that the sense of product value is as high as +6000 yuan, plus the current customers can also enjoy 5 years and 10 free maintenance, it can be said that Versailles C5 X 2023 model is not only "entry Versailles", but "entry more luxurious", product competitiveness is more able to play.
From another point of view, although the guidance price has increased, it has only increased by 1 yuan, which can be regarded as unchanged compared with the old model. In fact, this just confirms that the Versailles C5 X 2023 model follows the "one price" policy as always. This is not only Dongfeng Citroen's thinking on the price stability of the Versailles C5 X, but also one of the ways to take into account the rights and interests of old car owners and enhance customer trust, but also a manifestation of Dongfeng Citroen's commitment to "a conscience car that everyone can afford", which shows that Dongfeng Citroen has the responsibility of large enterprises.
Spending 1 yuan more can make a steady profit of 10,000 yuan, which is extraordinary/extraordinary
So, here's the problem. Of these 4 model versions, which version is the most worth buying? After comparative analysis, it was concluded that the "unparalleled" or "extraordinary" of the Versailles C5 X 2023 model is the most worth buying, mainly because the configuration of these two versions is quite rich, to what extent?
Taking "Overwhelming" as an example, the guidance price of more than 150,000 includes PHC adaptive hydraulic stability technology, full-vehicle seat belt unfastened reminder, four-door one-touch anti-pinch power windows, 360-degree panoramic parking video, ACC-Stop & Go full-speed adaptive cruise and other driving assistance functions, power tailgate with foot sensing opening and closing, HBA automatic switching of high and low beams, 6-way electric adjustment of main and co-driver, and human-computer interaction mode.
Even if the model with more than 200,000 versions of the same level of joint venture products is benchmarked, the competitiveness of these configurations is no less.
What's more, the Versailles C5 X 2023 model has also been configured to be decentralized. Each version of the new Versailles C5 X has been upgraded, and now you can buy the Versailles C5 X 2023 Class 2 car "Extraordinary" version to buy the equivalent configuration of 21 later version 3 Class cars.
And "Lingbufan" is 15,000 yuan more expensive than the price of "Extraordinary", which is equivalent to now users spending 1 yuan more to earn 15,000 yuan, you can imagine how high the quality-price ratio of the "Extraordinary" version and the sense of product value are.
Similarly, the Versailles C5 X 2023 model is also quite rich in configuration, 15,000 more expensive than the "Extraordinary", but it has more RCTA rear traffic driving prompts, 3D color eHUD head-up display, smart phone wireless charging, Claudia perforated leather seats, front seat ventilation, LED front fog lights with steering assist lighting, elegant white immersive ambient lights, privacy rear windscreen, cockpit AQS sensors, etc. And the value of these configurations is far more than 15,000, which can be said to be excellent value for money, and the "Lingbu Extraordinary" version is also worth buying.
It is true that whether it is an "extraordinary" or "extraordinary" version, the richness of its configuration has been able to benchmark with about 250,000 model configurations in the B-class car market, and it has to admit the generosity of the Versailles C5 X.
Compared with the joint venture products of the same level, the Versailles C5 X has more advantages in terms of vehicle machines, and the Versailles C5 X launches the 2023 model, upgrading the IVI vehicle software to the latest version 20.93, making the vehicle experience smoother and more stable, and it is believed that it will further expand the advantages with the joint venture competitors of the same level in the field of intelligence. In addition, the Versailles C5 X 2023 model is also more competitive than competing car purchase rights, and the current Versailles C5 X 2023 model can provide users with 5 years and 10 maintenance rights, which is equivalent to giving away about 6,000 yuan.
Whether it is product configuration, vehicle experience, or car purchase rights and other different dimensions, it can be found that the Versailles C5 X 2023 model is more competitive and has a higher sense of value than joint venture products of the same level.
Summary: The Versailles C5 X becomes the winner in the B-segment market
Once, there was such a saying - the B-class car market won the world, and the B-class car market has always been a must for every car company. However, at present, looking at the entire joint venture B-class car market, many products are still stuck in the past thinking, thinking that with a certain product power, consumers will pay. In fact, today is different from the past, product selection is no longer as single as in the past, and products with product power grab a handful. Therefore, if you want to be a winner in this market, you need to listen to the needs of your customers.
For example, Dongfeng Citroen Versailles C5 X has done a good job in this regard, no routines, really listen to market feedback, constantly improve the sense of high value of products, build the car that customers want, and upgrade the configuration that customers think is practical and commonly used. And we can also see that the Versailles C5 X 2023 model does the same, and each upgraded configuration has its practicality to better meet the needs of users. In this day and age, this is the only way to become a market winner like the Versailles C5 X.