Everyone has heard the story of "Zhiyin". The uncle of the tooth is a metaphor for the realm of a true confidant, which is also its charm that has been widely spread for thousands of years. And today, it is given a new meaning. On the evening of February 10, "Soulmate, Heart, New Sailing-2023 Peugeot-Citroen Automobile Culture Festival" officially kicked off. At the event, Peugeot-Citroen Automobile officially released its first customer brand "Zhiyin", which will attract more young car owners from three aspects: service, quality and life, and bring users an intimate and fast service experience.
Soulmates are mutual understanding and mutual recognition
In Peugeot-Citroen's explanation, "Zhiyin" is the advancement of Peugeot-Citroen Automobile's customer culture, the resonance of value concepts, and the solid partnership, which can bring three values to Peugeot-Citroen Automobile customers: "Quality Zhiyin (Conscientious Car Shenlong Manufacturing), Service Zhiyin (Five Hearts Guardian Action), and Life Zhiyin (Taste of Life)" to Peugeot-Citroen Automobile customers.
In my eyes, Shenlong is more like the "soulmate" who reads the minds of consumers, if the past Shenlong products are somewhat "lonely self-appreciation", since the 2020 Shenlong Auto Culture Festival released the five-heart guardian action, Shenlong has become more and more aware of the needs of domestic consumers.
As the main brand of Peugeot-Citroen Automobile, Dongfeng Citroen implemented the "Five Hearts Guardian Action 2.0" as soon as possible, providing customers with 10 new ones, 5 adjustments and 3 existing rights and interests for a total of 18 rights, and continued to consolidate the value and customer experience of buying a car, using a car, providing intimate service, changing cars happily, and working together all the way, so as to achieve service advancement from "satisfaction" to "trust".
Personality is not a marketing slogan, but serves a need
As consumers' demand for personalization and diversification becomes more and more intense, many car companies market a variety of unrealistic personalization, and ignore the attributes of the car itself, only to find that this is not practical and inconvenient after buying home, but Shenlong did not do this, Dongfeng Citroen's own design and car manufacturing concept are very emphasis on personalization, while following the principle of people-oriented.
While Tianyi BEYOND has a long wheelbase and large space in its class, it adopts a new design language and outlines the profile and contour with three-dimensional lines. Inside, the new car cancels the 4 air conditioning vents and embedded center control screens on the center console, and replaces them with a 10-inch floating center control screen, and the 8 conspicuous air conditioning vents in the car are enough to make people remember it.
Under the concept of "standard equipment is high configuration", it is equipped with more than 80 rich configurations, including safety, intelligence and entertainment, and also provides 6 optional packages, 4 body colors and 2 major interiors, which not only brings a more free choice experience, but also avoids the trouble of cramped or excessive car configuration, and further meets the more personalized car needs of customers.
Slogans are easy to shout, but conscience is not easy
A conscience car, made by Shenlong, seems simple, but not everyone has the strength to use it as a slogan. After all, how many established car companies have fallen for the quality they once were proud of. But Shenlong did it steadily, taking Tianyi BEYOND as an example.
As the winner of the "2022 China's Top Ten Chassis" award, Tianyi BEYOND leads the vehicle comfort to sprint to a higher ceiling, which can bring drivers and passengers a unique driving experience of "not tired over long distances, no bumps on the road, and no drifting on curves". And this is only the most basic driving guarantee provided by Citroen as a Citroen model, but it is not possible for everyone.
Tianyi BEYOND uses more conscientious materials, such as high-strength steel plates accounting for more than 80%, which greatly improves the torsional rigidity and anti-collision ability of the entire body, so that safety starts from the most basic. For example, healthy and environmentally friendly sound insulation cotton, double-layer sound insulation glass, skin-friendly and environmentally friendly materials that can be seen everywhere and anti-allergen high-efficiency filters + AQS air quality monitoring system, making the air quality in the car 10 times better than the national standard, more than 3,000 kinds of material components all-round monitoring and environmental protection, which may not be done even in some luxury brands, but Dongfeng Citroen has done it for you.
The comfort of Tianyi BEYOND also comes from the excellent NVH, which uses silent tires, conscientious sound insulation materials throughout the car, and also adopts extremely advanced acoustic noise reduction technology to create deep-sea quiet. To its credit, it is also equipped with a more ergonomic curved design seat, and uses large-area Alcantara materials and environmentally friendly materials to ensure that sitting in the Tianyi BEYOND is comfortable and quiet.
Summary:
In 2022, Peugeot-Citroen Automobile sold 127,000 units for the whole year, a year-on-year increase of 30%. On the basis of the unstable overall market situation last year, it can achieve rapid positive growth, which is enough to show that Peugeot-Citroen Automobile is gradually returning to the core of market competition. And "Zhiyin" is the advancement of Shenlong customer culture, the resonance of value concept and the solidity of partnership. I believe that the Shenlong accompanied by "Zhiyin" will go further, and Tianyi BEYOND will also accompany more friends to set sail again.