The 618 promotion in 2023 has come to an end, and TCL TV has once again attracted attention with its excellent sales performance, which not only won the championship of the entire network sales in the entire TV field, but also won the double championship of the whole network sales and sales volume in the segments such as Mini LED and 98-inch giant screen TV, becoming the biggest winner in the TV track.
TCL's success in many TV fields such as Mini LED is not accidental, but is based on its forward-looking layout and continuous efforts in the field of screen display technology and large-screen giant screen TV in recent years. TCL has always been committed to technological innovation and product research and development, as early as 2016 began Mini LED related technology and large-screen TV research and development in the field, constantly innovating, leading the trend in design and appearance, but also showing unique advantages in display technology.
As a representative of a new generation of display technology, Mini LED has a smaller size LED backlight module, which can provide higher brightness and finer local dimming effect, making the picture performance more delicate, the color more vivid, and compared with OLED TV there is no problem of screen burning, so Mini LED is also regarded as the core driving force of the second revolution of 4K TV, and TCL with accurate judgment and in-depth research on Mini LED technology, launched including Q10G Pro, Q10H includes a series of Mini LED TV products, and successfully occupies the market opportunity.
TCL's success lies not only in technological innovation, but also in their accurate grasp of consumer needs. In recent years, consumers' demand for large-screen TVs is getting higher and higher, TCL timely insight into market trends, increased investment in the field of giant screen TV, its launch of 98-inch giant screen TV, both in terms of screen size and picture quality performance is the industry benchmark. This in-depth understanding and accurate grasp of consumer needs has won the favor of TCL consumers and occupied a leading position in the market competition.
It is foreseeable that TCL will go further in the future under the promotion of Mini LED technology, after all, better technology and products for consumers will be welcomed by the market, I believe that in the future, TCL will have more and more high-quality products with accurate insight into market demand, the strength of technological innovation and the insistence on quality.
Source: Xianning News Network