China.com on June 21 With the Dragon Boat Festival approaching, with the end of the college entrance examination and the middle school entrance examination and the holiday of colleges and universities, the popularity of the domestic tourism market continues to rise. According to the latest forecast of the China Tourism Research Institute, the number of tourists during this year's Dragon Boat Festival is expected to exceed the level of the same period in 2019, reaching 100 million, or will become the "hottest" Dragon Boat Festival in the past five years.
It is estimated that the number of Dragon Boat tourists will reach 100 million, and young people will become the "main force" of travel
According to the holiday arrangement, this year's Dragon Boat Festival holiday will be from June 22 to 24, a total of 3 days. For most travelers, a 3-day vacation is precious, so most people choose short trips and excursions to minimize the time on the road.
According to the "2023 Dragon Boat Holiday Tourism Forecast Report" released by Qunar, thanks to smooth high-speed rail lines and low-cost air tickets, the "2-hour travel circle" around big cities has become a new travel trend. For example, from Beijing, it can be connected to many cities in Beijing-Tianjin-Hebei in 1 hour, and Chaoyang in Liaoning, Datong in Shanxi, Yangquan in Shanxi, Dezhou in Shandong, Jinan in Shandong and other cities in 2 hours; The 2-hour tourist circle of Shanghai and Hangzhou can cover Nanjing, Nantong, Yancheng, Anhui Xuancheng, Chuzhou, Ma'anshan, etc.; From Guangzhou, you can reach Hengyang, Chenzhou, Guangxi Wuzhou and so on within 2 hours.
China Tourism Academy predicts that the circulation and interactive flow of tourists in the Guangdong-Hong Kong-Macao Greater Bay Area, Yangtze River Delta, Beijing-Tianjin-Hebei, the middle reaches of the Yangtze River and the Chengdu-Chongqing urban agglomeration are more obvious, and a three-hour golden tourism circle will be formed around major source cities, and the popularity of tourism and vacation places such as Beidaihe, Songshan and Conghua will gradually appear.
According to Ctrip's 2023 Dragon Boat Holiday Travel Trend Forecast Report, the top 10 domestic destinations for the Dragon Boat Festival are Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu, Qingdao, Wuhan, Nanjing, Shenzhen and Xi'an. From the perspective of popular high-speed rail lines, Shanghai-Hangzhou, Shenzhen-Guangzhou, Beijing-Beidaihe, Beijing-Tianjin and many other lines with a radius of less than 300 kilometers are favored.
In addition, from the perspective of tourism costs, the consumption price of Dragon Boat Festival travel is relatively friendly. Compared with "May Day", the average price paid for Dragon Boat Festival tickets has been reduced by nearly 20%. From the perspective of advance bookings, the number of passengers will not reach the order of "May Day", except for popular tourist cities, most cities will usher in "inexpensive, not crowded" holidays.
From the perspective of the group, young people are the "main force" of travel. The data shows that compared with "May Day", the proportion of young tourists during the Dragon Boat Festival is higher. Among them, there are people who have not been able to travel smoothly on May Day, and high school graduates who are about to start their graduation trip after the college entrance examination.
Strengthening the supply of rural transportation services during holidays to smooth travel "first and last mile"
After the wave of retaliatory travel on May Day, some tourists chose to avoid popular cities during the Dragon Boat Festival, Buddhist vacations, and rural vacations to experience the Dragon Boat Festival tradition have also become the choice of many tourists. Taking the Jiaojie Holiday as an example, the overall order volume of the Dragon Boat Festival increased by 191% year-on-year. Compared with this year's popular May Day, the average stay night of tourists at the Dragon Boat Festival at the Dragon Boat Festival increased by 22%.
In order to strengthen the supply of rural transportation services during the holiday period and make every effort to ensure the safe and convenient travel of the people and the smooth and efficient transportation of key materials during the Dragon Boat Festival holiday in 2023, the mainland transportation department recently issued a series of relevant measures to escort people to spend a safe and happy holiday.
The Notice on Ensuring Transportation Services and Safe Production During the 2023 Dragon Boat Festival Holiday issued by the Ministry of Transport makes it clear that local transportation authorities should make full use of industry information systems, big data and other carriers and means to deeply analyze passenger flow trends and travel characteristics during the Dragon Boat Festival holiday, scientifically study and judge the main flow direction of passenger flow and hot travel areas in their jurisdiction, improve passenger flow monitoring and emergency scheduling mechanisms in key parts such as passenger transport hubs and tourist attractions, and scientifically formulate transportation guarantee plans. Strengthen capacity allocation, scientifically arrange flight plans, and effectively improve passenger transportation service guarantee capabilities.
The Ministry of Transport also stressed that it is necessary to strengthen comprehensive dispatching, strengthen information sharing between urban and rural transportation and railway trains, civil flights and aircraft, scientifically arrange urban rail transit, urban public cars and trams, road passenger shuttle lines, and taxi transportation capacity to do a good job of connecting and transporting buses, and adopt measures such as shortening the departure interval, driving regional trains and express trains, so as to avoid passenger flow gathering and passengers waiting for a long time, and smooth travel "first and last mile".
It is necessary to strengthen the guarantee of tourism travel services, and strengthen the guarantee of transportation services in key areas such as tourism distribution centers and tourist scenic spots by operating special tourist passenger transport lines, tourism through trains, customized passenger transport routes, and tourist chartered buses. It is necessary to strengthen the supply of rural transportation services and fully meet the travel needs of rural tours and family visits.
During the holidays, there is a high temperature "baking" in the north and heavy rainfall in the south
Weather conditions are also another important factor affecting people's travel. It should be noted that during this holiday, the weather conditions are somewhat complicated, which may have an impact on travel, tourism, etc. First, Beijing-Tianjin-Hebei, Henan, Shandong, Inner Mongolia and Xinjiang will continue to undergo high temperature "baking", and the maximum temperature in some areas can reach more than 39 °C; Second, the southern region will be frequently disturbed by heavy rainfall weather, and the rainfall areas are highly superimposed, which has a high risk of disaster and requires more vigilance.
The Central Meteorological Observatory predicts that from the 21st to the 25th, most of Jiangnan, Yunnan-Guizhou Plateau and western South China will have a large-scale sustained heavy rainfall process, including southern Guizhou, south-central Hunan, southeastern Hubei, north-central Jiangxi, southern Anhui, north-central Zhejiang, north-central Guangxi and other places, local heavy rain, accompanied by thunderstorms and winds and other strong convective weather. The heaviest rainfall occurred from the night of the 21st to the 24th.
Meteorological experts remind that in the process of rainfall, the heavy rainfall fall areas are highly overlapping, and the risk of disaster is high, please Guangxi, Guizhou, Hunan, Hubei, Jiangxi, Zhejiang, Jiangsu, Anhui, Fujian, Yunnan and other places to be more vigilant against continuous rainfall or local heavy rainfall may cause flash floods, geological disasters, urban waterlogging, do not rush to wade when the road encounters stagnant water.
In terms of temperature, from the 21st, the heat in North China, Huanghuai and other places will return again, and the maximum temperature in Beijing, Tianjin, central and southern Hebei, most of Shandong, northern and eastern Henan and central and western Inner Mongolia, eastern Xinjiang and southern Xinjiang Basin will reach 35~37 °C, and the local temperature will exceed 39 °C. It is expected that during the Dragon Boat Festival holiday, there will be continuous high temperature weather in the above areas, please continue to do a good job of heat prevention and cooling measures, try to avoid outdoor activities and work during the highest temperature in the afternoon, and beware of heat stroke or heat stroke.
Comprehensive reports by Xinhua News Agency, CCTV, and People's Daily
(Editor: Zhao Xiaowen Editor: Wei Jing)
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