On October 20, Songming County's "Lanmao Cultural Festival" city brand promotion activity was launched in Songming Yuanbo Park. At the event site, the Q version of Lanmao image was released, as well as the Songming city theme logo seal, publicity vi and "Beauty in Songming" series of cultural and creative products. The micro-film "Return", which is adapted from a true story, was also released for the first time on the spot.
At the event site, ten square gates form a passage to the main stage. On the door or upside down paper umbrella, or dotted with ink, marching through it as if through the tunnel of time, full of silent classical beauty. At 10:00 a.m., the promotion meeting officially opened in the song and dance "Ink Songming". The activities are divided into eight chapters, including Ancient Rhymes, Song Xiu Zeming, Miaobi Shenghua, and Fu Jin and The Past. The Q version of Lan Mao's image was also released on the spot, and the "Lan Mao Said Song Ming" theme douyin number was also officially launched at the same time.
In 2021, the "Lanmao Cultural Festival" carefully planned more than 10 interactive activities through the form of "online + offline", and the "Lanmao Culture" city brand promotion activity released a cute, novel and unique Q version of Lanmao image in the form of "picture and text projection + real scene", and held a series of immersive interactive experiences such as herbal sachets and face sculpture production on the spot, increasing the interest and mass participation of "Lanmao Culture". In the follow-up activities, a series of "cloud activities" such as the on-site calligraphy and painting pen meeting of Lanmao classic poetry Songming masters and the online "Lanmao Poetry Collection" cloud exhibition and broadcast will be carried out to fully display the achievements of cultural development to the public.
"Songming City Publicity Cultural and Creative Products" takes Songming's local characteristics and historical celebrity Lanmao as the source of design, adopts Materia Medica, seals, calligraphy and painting as elements, supplemented by modern national tide style design, uses traditional color matching and modern Seiko craftsmanship, and comprehensively displays Songming landscape characteristics and Lanmao culture in an artistic form, and has launched more than 10 products. The packaging appearance of "Songming City Publicity Cultural and Creative Products" is designed using the "Shangao Sun and Moon" landscape painting style. In the future, we will further explore and carry forward the Lanmao culture, combine local characteristic resources, keep pace with the times, introduce new products, and continuously launch cultural and creative products with Songming characteristics to inject new vitality into the development of Songming.
At the event site, there are also herbal sachet making, Hanfu display, fan embroidery, face sculpture and other intangible cultural exhibition stands, the display experience activities will continue until the afternoon of the same day, and the Evening Will also carry out Hanfu Garden Tour, chanting Lanmao poems, viewing lanterns, guessing lantern riddles, and putting river lamps.
It is understood that in order to further excavate the cultural heritage of Lanmao and create a cultural brand with local characteristics, in 2021, Songming County will expand and upgrade the scale of the "Lanmao Cultural Festival", using a combination of online and offline methods, through a series of theme activities, excavating and carrying forward Lanmao culture, displaying the charm of Songming, and creating a brand of characteristic cultural tourism festivals. Next, Song Ming will also carry out Lan Mao's classic poetry Song Ming famous artists on-site calligraphy and painting pen meeting, filming and launching the "Taste of Song Ming" food reality show, online "Lan Mao Poetry Collection" cloud exhibition, "Flower World" cloud market, "Lan Mao Lai" hand-painted long scrolls and other series of "cloud activities".
Pocket Spring City reporter: Sun Jixiang Ou Jixian
Editor-in-charge: Zhang Xi
Editor: Zhou Jianjun
Final Judge: Qian Hongbing