Dear celebrities who have endorsed financial products, the regulatory authorities have called you back to settle the account.
Recently, Liang Tao, member of the party committee and vice chairman of the Banking and Insurance Regulatory Commission, pointed out at the press conference that executive bonuses, celebrity endorsement fees and advertising fees should be recovered in accordance with the law. After many P2P explosions, the stars who have endorsed P2P finally have to do their duty for their endorsements.
（1）
Looking back a year ago, the faces of some celebrities and their families to make money were too ugly.
With the star aura of his brother, Du Haitao's sister was even able to live stream the goods. Some netizens brushed the screen in its bullet screen, "The net Libao endorsed by your brother has harmed us so badly."
An investor in the net Libao wealth management APP said that he saw du Haitao's endorsement of the wealth management APP advertisement and began to invest between 17 and 18 years, losing more than 1.2 million yuan and wanting to cry without tears.
Seemingly worried about the impact of live streaming with goods, Du Haitao's sister shouted impatiently: "There is no explanation, why not?" Love to see, don't look out, just like that, love to do it", after saying that, he carefully wiped his hands.
Then the off-screen assistant echoed, "I just want to say that you are the one who should give an explanation the most, and no one is forcing you to do it." You decided this matter yourself, it has nothing to do with Haitao, people did not hold your hand and said you must sign it for me...".
After the assistant finished speaking, Du Haitao's sister said two "you deserve it" in a row.
It seems that all this has nothing to do with his family, and many of the victims of NetLibao are self-inflicted.
Celebrities show up, shoot an advertisement, hundreds of thousands or even millions of endorsement fees are easily pocketed, everything has nothing to do with them?
Can a star be able to be light on his own, so that he can completely ignore the pain and wailing and hoarseness of others?
Different from other functional practical products, as virtual and service commodities, financial products have a high degree of homogeneity, and people choose to choose and choose, and will find that the content is mostly the same and has few differences. Finally made up your mind to choose one of them, the most important thing is to value the credit and trust behind it.
Careful people can find that whether it is the domestic workers and peasants, or the international HSBC, Citi, Deutsche Bank do not need a spokesperson, they are not behind the national credit or hundreds of years of financial heritage, and these are originally synonymous with credit and trust.
In the hot P2P product competition, the emergence of the spokesperson directly gave the original bland financial products a unique label. People can recognize and distinguish between various financial products that they do not understand and "look like" through spokespersons, and people's fear of unknown risks has found support and support in celebrity spokespersons.
Why every country needs to set up a special financial regulator to keep an eye on the financial market at all times, require various conditions, and review various qualifications, in order to prevent all kinds of fraud, fraud, and inducement. Even one supervision body is not enough, forming a supervision system of "one line and three meetings" to control various risks as a whole.
Therefore, the essence of celebrity endorsement of financial platforms or financial products is to provide endorsement for the unpredictable risks of financial products with the aura of personal stardom, which is to tell everyone that the financial productS I recommend are reliable and trustworthy.
Since it is the celebrity spokespersons who instigate the P2P wave and stir up tens of millions of people to invest their life's wealth in it, then now P2P is full of thunder, and the people who stood at the mouth of the wind and made waves and fished hard before naturally cannot get rid of it.
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In addition to individual celebrity endorsements, there are various web dramas that directly implant P2P ads with characters in the play.
In the two years when Wu Xiubo was the hottest, the "Army-Master Alliance" dominated the screen mobile phone TV, and everyone was seeing Xingtou, suddenly running out of the general selling everyone's loan, and I didn't know whether the general crossed to the present or crossed back to the past.
Nowadays, it is this P2P pioneer who lends everyone, and it has also been exposed to problems.
At the end of last year, China Fund News reported that renren loan had the problem of tightening the debt transfer channel, and the lender found that there was no money to be paid after the expiration of the target, and the money was difficult to withdraw through normal channels. In the "emergency transfer channel" opened by the platform, the application for 30% discount has not been approved at present, and only the 6.5% discount channel can be urgently dropped off.
This P2P big brother who has been on the Forbes list, two founders of Peking University and one Tsinghua University, has also had a tragic situation of 6.5% discount on interest without principal. It's a shame.
If everyone is still alive, there is still a glimmer of hope; then Liu Changle is willing to quit the Phoenix Satellite TV he created, and the P2P thunderstorm is the last straw that crushed him.
This 70-year-old man, who is often called "Liu Changle Justice of the Peace" by Phoenix Satellite TV, could not imagine that his old age was so unpeaceful.
Not only was his life's career insecure, but his son-in-law He Xin was also criminally detained.
Since the old Yang Tou, who read the newspaper a lot, has gone, the threesome who struggled to maintain and survive in the cracks finally had to come to an end. Clear-eyed people can see that Phoenix Satellite TV has long been under the sun, and the twilight is dull.
Perhaps he wants to support his son-in-law to take the position, or he may be wrapped up in the trend of P2P, and Liu Changle, who does not accept defeat, has dragged the Phoenix Satellite TV that he has worked hard to build for many years into the financial quagmire.
Phoenix Financial's initial positioning was "Phoenix Satellite TV's investment and wealth management platform"
In 2015, liu Changle said when talking about Internet+ in Wuzhen that Phoenix Satellite TV Group was also doing transformation. "For example, we launched Phoenix Financial, a smart financial services platform that has generated $7.5 billion in transactions over the past 11 months. This attempt is not easy, but also in response to the central 'Internet +' strategy, I think we are still successful. ”
He said that Phoenix Satellite TV and Phoenix Network have always had a lot of traffic, Phoenix Satellite TV has 400 million TV viewers, and Phoenix Network has 500 million users. It has such a large amount of traffic, but the revenue model is still very traditional. We need to improve.
After that, a group of hosts of Phoenix Satellite TV came forward to endorse Phoenix Finance.
From Wu Xiaoli, Xu Gehui, Shi Qiping, Lu Chen, Dong Jiayao, Chen Shuwan to Lü Ningsi, Jiang Shengyang, Zheng Hao, He Liangliang, and Wei Chi Linjia, they almost exhausted the Phoenix hosts and jointly made a propaganda film for Phoenix Finance.
This video may be the most ad of ever endorsers, and if the responsibility of image spokespersons is to be strictly pursued, these big names of Phoenix Tv may be hard to blame.
With the strong influence of Phoenix Satellite TV, in just a few years, Phoenix Finance has snowballed, and the amount of loans has reached tens of billions.
After the Phoenix Financial Thunderstorm, Liu Changle once tried to cut Phoenix Satellite TV and Phoenix Finance. In the self-introduction of Phoenix Financial, the expression of "Phoenix Satellite TV's investment and wealth management platform" quietly disappeared. Phoenix.com's traffic import to Phoenix Financial was also shut down.
However, a son-in-law is half a child, and the influence is too great, and these things do not help.
Investors' money must be repaid, Liu Changle can only put his own years of old capital, Phoenix Satellite TV shares into it.
One of the most influential media in the Chinese world actually fell into the gutter of P2P.
Why? How can people be ashamed?
（3）
Pursue executive bonuses, celebrity endorsement fees, and advertising fees in accordance with the law; celebrities who have endorsed P2P must be responsible for their endorsements. This is just the beginning.
Here is a long list of names, Huang Xiaoming, Lang Lang, Zhao Yazhi, Tang Yan, Wang Baoqiang, Tang Guoqiang, Zhang Tielin, Wang Han, Du Haitao, Yang Di, etc., the Banking and Insurance Regulatory Commission called you back to settle the account.