With the rise of the domestic old renovation market, the recoating market presents a thriving scene. Data show that the demand for architectural coatings in China is expected to exceed 8.5 million tons in 2024; The renovation of old residential areas will drive the demand for interior and exterior wall painting of about 40 billion yuan.
The architectural coatings industry has arrived, and as a distributor seeking wealth and development opportunities, it is important to choose a good paint brand. A good brand, whether it is core technology or product quality, has strong competitiveness, can help dealers open the market and accumulate a good reputation.
As a well-known brand in China's coatings industry, Linde Paint has won the trust of distributors with its strong production and R&D strength and high-quality products. So why do so many distributors choose Linde paint? The following experience of the person in charge of the Kunming Stone Forest Service Center may bring you thought.
Choosing a reliable partner is the first step to success
After many years on the road of entrepreneurship, Liu Xinming of Shilin Service Center told us with his experience: a reliable cooperative enterprise is the first step to success. Before doing Linde Paint project, Mr. Liu did projects related to home building materials, starting in 2007 and now doing it for almost 16 years, which has a certain reputation in the local area. During this period, Mr. Liu worked as a kitchen appliance, bathroom, and also worked as an agent in 10 different categories such as flooring. Talking about his impression of the industry, Mr. Liu sighed: "Choosing a brand is really important, sometimes the choice is greater than the effort. After years of training and learning, his home business is already on track.
In fact, as early as a few years ago, Mr. Liu has paid attention to the brand Linde Paint, and has also seen the growth of Linde Paint in recent years, the production scale of the enterprise has been expanding, the brand influence has been continuously improved, and the products and services have also been recognized by consumers. With this understanding and comparison, Mr. Liu chose Linde Paint.
Increase brand exposure and do a good job in service
Sales operation, the customer's first impression is the key, a good brand image can convey the business philosophy and product quality to customers. In 2023, with the support of Linde Paint headquarters, Mr. Liu will select the location of the service center in Kunming Stone Forest and spend a lot of money on decoration. The high-end and atmospheric image stores strengthen consumers' impression of Linde Paint and instantly improve Linde Paint's brand awareness in the local area.
In addition to hard support for dealers, the output of Linde's soft power is more critical. Linde brings good methods, good ideas and good tools to dealers in terminal activities, from store site selection, design, decoration to product knowledge, business negotiation, after-sales service, etc., and then to the daily marketing, operation and management of the store to implement multi-dimensional nanny-style assistance, achieving a win-win situation for manufacturers and making stable money for dealers.
Market operation requires good ideas, but also needs to closely rely on brands, manufacturers to work together to create wealth. In this ever-changing market competition, only sincere cooperation and unity can achieve stability and long-term development. Liu Xinming's success is not accidental, he is diligent, innovative, unique in thinking, and more importantly, he chooses Linde paint and believes in Linde paint products.