#雷达RD6 #
It has been a month since the launch of Geely Radar's RD6 Enterprise Edition, and Geely Radar sold 1,016 units in May, and it has to be said that the Radar RD6 Enterprise Edition has played a very important role. When the radar RD6 entrepreneurial version was just launched, it received excellent results of 1000+ orders in 72 hours, compared with the data of less than 3,000 new energy pickup truck sales in 2022, Geely radar undoubtedly opened a new era of pickup trucks.
Most users once believed that pickup trucks were purely used for commercial vehicles, so most users who bought pickup trucks came from the B-end market, and in 2022, the B-end market will flow into more than 300,000 pickup trucks. Geely Rado realized that as a new car company, if it wants to expand the sales of pickup trucks, it can only vigorously develop the C-end customer group. Since the launch of the radar RD6 in November last year, Geely Radar has been at the forefront of new energy pickup truck sales, especially from January to May this year, which crushed the sales of peers, making Geely Radar a leading new energy pickup truck company.
As a user, most people may have a question in their minds, what means does Geely Radar use to sell pickup trucks to C-end users, after all, the entire pickup truck industry has not achieved good results for 20 years. To understand the mystery, let's first look at the two features of the Radar RD6 Enterprise Edition.
"Fuel and electricity at the same price" products to improve the cost performance of vehicles
In the era of traditional pickup trucks, the price of mainstream pickup trucks is almost around 100,000. In this price range, pickup trucks due to long-term backward technology and platform backwardness, the problem of quality and price mismatch is becoming increasingly serious, which is also one of the main reasons for the marginalization of the pickup truck market.
With the continuous development of new energy technology, new energy technology has gradually matured, and the price of domestic new energy vehicles has changed from being higher than that of fuel vehicles of the same level at the beginning to the same price as fuel vehicles, or even lower than that of fuel vehicles. In the new energy vehicle enterprises, there are a large number of products willing to enter the price war, and the entire new energy vehicle market is in a "involuted to the end" situation.
In such an environment, Geely Radar has become the first person to open the era of "equal price of fuel and electricity" in the pickup truck industry. The new car price of the new version of Radar RD6 Enterprise is 145,800 yuan, which has entered the range of 100,000-150,000 mainstream users, and the price is similar to that of a number of fuel pickup trucks, which enhances the competitiveness of Radar RD6 Enterprise Edition through the advantages of intelligent and cost-effective ratio of new energy vehicles.
It is worth mentioning that the radar RD6 entrepreneurial version as a pure electric pickup truck, the cost of the car is very low, the official data in the power consumption of one kilometer is less than 0.1 yuan, compared with fuel pickup trucks, three years easily save 100,000.
The leader of "true multiplication" of pickup trucks in China
In addition to the price advantage, the radar RD6 Venture Edition also took the lead in realizing the "true passengerization" of pickup trucks, and in the past, fuel pickup trucks paid attention to "Dora jogging", all configurations were for bearer services, and there was no riding experience at all. Especially in terms of R&D logic, there are almost no updates, operation, power, safety, comfort lag behind passenger cars, radar RD6 entrepreneurial version under the blessing of new energy technology to upgrade the pickup truck in an all-round way, to achieve the experience effect of not inferior to passenger cars.
In terms of power, radar RD6 entrepreneurial version inherits the advantages of pure electric, acceleration of 100 kilometers only 7.3s, in order to improve motor efficiency, Geely radar and "Nissan Production" cooperation to create an oil-cooled motor, the motor is very suitable for pickup truck high-power and high-torque motor needs, radar RD6 entrepreneurial version motor maximum power 200kw, peak torque 384nm, not only fast speed, climbing effect is also better than the general pickup truck.
On the basis of high-efficiency power, the radar RD6 Enterprise Edition also has a range of 410km, although it is not the top in its class, but with 120kw fast charging and replenishment effect, daily use, commercial use are no pressure.
In terms of safety, the radar RD6 Venture Edition adopts an integrated frame, which makes the passenger and cargo integrated, reduces the girder design, and obtains better passive safety through the 66% high-strength steel proportion of the cage body, and the frame has a longer service life and stronger ability to withstand impacts.
In order to solve the problem of slow braking of pickup trucks, the radar RD6 Venture Edition is equipped with four-ventilated brake discs to effectively reduce the braking distance and make the braking performance of pickup trucks equal to SUVs. The blessing of six battery safety technologies also increases battery safety and reduces battery failure rate. The Radar RD6 Venture Edition takes passenger car safety as the minimum limit and reaches the five-star standard.
With the advancement of new energy technology, the traditional pickup truck industry will usher in a wave of new energy. Radar RD6 Venture Edition is just a pioneer of the times, in the future, Geely Radar will launch more pickup models, pickup models will also have richer use scenarios.