Two years ago, Qiantang District was officially announced. From an economic function zone (Qiantang New District) to a first-level administrative district (Qiantang District), this new city that eventually bears the name "Qiantang" has started a new journey.
Based on the platform advantages of the national economic and technological development zone, the national high-tech development zone, the Hangzhou area of the China (Zhejiang) Pilot Free Trade Zone and the provincial new area, the young and energetic Qiantang District has seized the window of e-commerce innovation, transformation and upgrading, and has taken the sustainable and healthy development of the e-commerce industry as its own responsibility, and guided the transformation and development of traditional industries to e-commerce.
In 2022, Qiantang District will achieve online retail sales of 120.205 billion yuan, accounting for 4.45% of the province, a year-on-year increase of 6.5%, ranking fifth in the province. It can be seen that Qiantang District has built the e-commerce industry into a "golden business card".
On the one hand, Qiantang District actively promotes the two-way integration of e-commerce, physical commerce and life service industries, and accelerates the development of new retail characterized by supply chain management, brand building, and online and offline integration; On the other hand, accelerate the transformation and upgrading of foreign trade in the region, and successfully explore the experience of cross-border e-commerce and digital trade in the national institutional innovation, pilot and pilot... At present, more and more e-commerce economic highlights are flashing in Qiantang District, and the e-commerce version of "Qiantang Prosperity" is fully interpreted here.
Highlight 1: Brand e-commerce enterprises are well-known and the new generation of e-commerce enterprises are emerging one after another, and the strength of e-commerce service enterprises is strong
Hua Xizi, Baicao Wei, Jiuyang, Yibang people... These e-commerce brands are now household names, but few people know that they all come from the Qiantang District.
Founded in 2017, Hua Xizi achieved sales of more than 2 billion yuan in 2019, rushing into the top 10 of the Tmall makeup list, and after 3 years of growth, Hua Xizi's market share reached nearly 3 billion in 2020; The leisure snack company Baicao Wei seized the e-commerce outlet and entered online shopping malls such as Tmall and Jingdong for the first time, and now, Baicao Wei has ranked among the top 3 in the domestic leisure snack industry; Joyoung achieved retail sales of 38.6 billion yuan in the online market in 2022, continuing to lead the small home appliance industry.
Many of these brands have been featured at the Electronics Expo and received a lot of attention. From June 10th to June 12th, the 10th China (Hangzhou) International E-commerce Expo will be held soon, and several new-generation e-commerce companies will appear on behalf of Qiantang District this year: beauty brands represented by Hua Zhixiao, big health brands represented by Ruismed, cultural and creative brands represented by Qiantongzi and catering brands represented by Xiaohuangji, all showing the e-commerce power of youth, vitality and infinite potential.
"We are participating in the Expo for the first time, and the works on display this time are the Year of the Rabbit limited edition Struggle Rabbit doll and two concept-level dolls 'Fisherman' and 'All Things'. We hope to show everyone that plush fabric dolls are not only for children, not only cute, but also art and culture. Shen Ze, the manager of the Ask Tongzi brand, introduced that through the collision and integration of Chinese culture and cutting-edge design, Ask Tongzi gives dolls endless possibilities and creates works of art that subvert tradition. He revealed that all sales channels of the Ask Tong Doll are currently online, and from the current sales data, this year's "618" sales have increased compared with last year. Based on the solid foundation laid online, Qianzi has plans to switch to offline channels in the second half of this year.
Q Tongzi has taken root and grown up in Qiantang District for 11 years, and the government has given all-round support, "There are many brand story reports, exhibitions and promotions, and have been providing recommendations and guidance on relevant policies and projects." Shen Ze said.
Domestic makeup flowers, which are popular on various social platforms and "bring their own traffic", know that they are also busy with "618" e-commerce marketing activities. Since its establishment in 2016, Hua Zhizhi has launched more than 15 original themed makeup, and new products are launched in the form of hundreds of SKUs and 3-4 large series every year. Last year, Hua Zhi launched the new spring/summer crystal unicorn series, early autumn strawberry rococo series, and winter chocolate shop series, and the new products hit a new record GMV and high in revenue for three consecutive times.
Brand e-commerce enterprises are well-known, and the new generation of e-commerce enterprises is growing rapidly, and it is worth mentioning that there are also e-commerce service enterprises such as Youke Makeup, OneNet, and New Entertainment. Taking Yoke Cosmetics as an example, Hangzhou Uke Cosmetics Co., Ltd. can be called a brand expert focusing on the field of cosmetics e-commerce. It is reported that Yoke Makeup has established a whole system of network-wide ecosystem and management channels, covering Tmall, Taobao and all large-scale B2C platforms, and has become the largest beauty brand e-commerce service provider in China.
It is not difficult to find that many e-commerce companies in Qiantang District revolve around "beauty". Deeply grasping the contemporary demand for beauty, Qiantang District aims at a new track to create a "beautiful economy" and set up an industrial platform for the development of a beautiful economy - it is not enough to have good e-commerce enterprises, Qiantang District should carry out resource integration and platform empowerment. The management office of Beautiful Cloud City develops the beauty industry from the five dimensions of beauty, beauty, food, beauty and life to expand the brand.
At present, the layout of the "beautiful economy" in Qiantang District has achieved remarkable results. Beautiful Cloud City has formed beautiful economic industrial clusters such as Zhuoshang Clothing, Hundred Herb Flavor, Hua Xizi, Gujia Home Furnishing, Jiuyang, Seahorse, Onenet Yichuang, etc., and has incubated and cultivated new beautiful economic forces such as OMG, Huanniu, Hua Zhixiao, Lexiu and Qiantongzi. In 2022, 118 representative enterprises of the beautiful economy will achieve revenue of more than 110 billion yuan.
This year, at the "Beautiful Cloud City See the Future" event, six investment promotion projects, including the Aeroskin Beauty Headquarters Project, Hangzhou Xizi Network Technology Headquarters Project, Zhejiang Mingyang Cultural Tourism Headquarters Project, Ali Cross-border E-commerce Regional Center Project, and Hangzhou Xiaowan Technology Health Project, signed a contract to settle in Qiantang. Recently, the construction of Hangzhou Xizi Network Technology Headquarters is also about to start.
Highlight 2: The development potential of the live broadcast e-commerce base is great The "Gongfu Workshop" has a novel form
“3，2，1...... On the link! "In just a few words, it has really changed our lives in the past few years. As one of the typical representatives of the digital economy, although the development history of live streaming e-commerce is not long, it is rapidly changing people's shopping patterns and consumption habits with a vigorous attitude.
Feeling such a strong new economic momentum, in recent years, Qiantang District's cultivation of e-commerce live broadcast bases has continued to increase. It has successively cultivated and introduced Huace Film and Television Live Broadcast Incubation Base, OneNet Yichuang Digital Science and Technology Park, Nethong City and other incubation bases, quickly built sales channels for local large and small enterprises, provided one-stop network marketing services for docking domestic and foreign markets, live broadcast sales talent training, etc., built a diversified interactive service platform for cross-border live broadcast exchanges and cooperation, and expanded product popularity.
At present, live streaming e-commerce enterprises in Qiantang District are mainly concentrated in parks such as Wanghong City, Zhejiang Baocheng, Jiabao Science and Technology Innovation Park, Haiju Center, Houlang Park, and Onenet Yichuang Digital Science and Technology Park, and these areas also have great development potential to become live streaming e-commerce industrial parks.
In the past, the main industry in Qiantang District was traditional manufacturing. Through live e-commerce, Qiantang District aims to gather momentum and empower and reduce costs and increase efficiency, effectively promoting the transformation and upgrading of traditional manufacturing enterprises.
In addition, in terms of promoting the development of rural e-commerce, Qiantang District also has many bright spots. As of the end of December 2022, 18 villages in Yipeng Street, Hezhuang Street and Xinwan Street have been rated as professional e-commerce villages in Zhejiang Province, while Qiantang District is actively carrying out e-commerce poverty alleviation cooperation.
Qiantang District investigated and visited a number of "head" enterprises and professional market online live broadcast bases in the district, combined with the advantages of professional market online live broadcast bases in the jurisdiction, promoted the introduction of Zhejiang supply and marketing cooperatives to settle in the professional market live broadcast room, and opened a new direct sales channel for front-line farmers through the "Internet celebrity big V" live broadcast room, saving sales costs for farmers, increasing agricultural product sales and farmers' income. At the same time, we will actively promote the online live broadcast base in Qiantang District to strengthen the establishment of cooperative relations with 26 counties in mountainous areas, build a flat supply channel of "mountainous area-market-terminal", strengthen the docking of social e-commerce and live streaming e-commerce with local characteristic industries and operators in mountainous areas, and help multi-channel sales of characteristic agricultural products.
It is also worth mentioning the innovative approach of Qiantang District in the construction of the live broadcast "common wealth workshop".
As the first key agricultural project in Qiantang District, Tianchenghui e-commerce live broadcast "Gongfu Workshop" is implemented in Maiteng Ecological Farm, Hezhuang Street, covering a total area of 350 acres and a circulation area of 204 acres. After the completion of the project, it includes: citizen adoption area, characteristic picking area, agricultural education area, sightseeing experience area, scientific research trial area, leisure and entertainment area and other core content sections, creating a new urban farm integrating production, education, scientific research and tourism.
Mai Teng Ecological Farm moved the product sales live broadcast room to the field, connected the local product production base, combined with the public brand of agricultural products in Qiantang District, displayed agricultural products with the connotation of "ecology, quality and green" in the live broadcast room, established differentiated characteristics of agricultural products, unified brand image, unified packaging, and created Tianchenghui e-commerce live broadcast "Gongfu Workshop" characteristic agriculture, so that local products can achieve sales channels. As of May 2023, Tianchenghui E-commerce Live Broadcast "Gongfu Workshop" has materialized into two main positions of e-commerce live broadcast.
According to reports, the live broadcast industry of Maiteng Ecological Farm will also use the resources of teachers and students in Xiasha University Town in Qiantang District to carry out school-enterprise cooperation with schools, and the first step is to carry out live broadcast e-commerce practitioner training for students of Zhejiang Vocational and Technical College of Economics and Trade, attract college students to live broadcast entrepreneurship, promote employment, and realize the sales of agricultural products in a semi-unmanned live broadcast way.
Highlight 3: Steady development of cross-border e-commerce The innovation of the free trade zone has yielded fruitful results
In September last year, the Provincial Department of Commerce announced the list of the first batch of provincial-level cross-border e-commerce industrial parks in Zhejiang, and Xiasha Park of China (Hangzhou) Cross-border E-commerce Industrial Park was successfully selected - it is relying on this cross-border e-commerce industrial park with the earliest start, the largest single volume, the most complete category and the best ecology in the country, Qiantang District has achieved stable development of cross-border e-commerce. Over the years, Qiantang District has continuously deepened the development of business models, formulated and introduced special industrial support policies, promoted the deep integration of cross-border e-commerce and advantageous manufacturing industries in the region, accelerated the transformation of enterprises with brands going overseas, and cultivated a large number of benchmark enterprises, potential enterprises and high-quality service enterprises such as Zhongce Rubber, Tairui Machinery, Runner, and Lechain.
Data show that since the pilot of cross-border e-commerce business in Qiantang District, as of 2022, the cumulative import amount of cross-border e-commerce has reached 71.3 billion yuan, the cumulative export amount of cross-border e-commerce has reached 36.9 billion yuan, the number of main enterprises in the cross-border e-commerce market has reached 690, the investment amount of cross-border e-commerce has been 126 million yuan, and the number of cross-border e-commerce export stores overseas has reached 445. In terms of imports, together with Tmall Global Platform, Qiantang District has explored a new model of "bonded import + retail processing", and has promoted the landing of high-quality foreign-funded projects such as Sumidagawa Coffee in Japan and Genuine Bird's Nest in Malaysia.
In September 2020, the Qiantang Block of Zhejiang Pilot Free Trade Zone was officially approved for establishment. Over the past year, on this 10.1 square kilometer "test field", Qiantang District has taken building "double first-class, double leading" as its development goal, taken institutional innovation and industrial cultivation as the core, and digital empowerment as a means, taken the lead in many fields, and continued to make efforts, achieved a series of reform and innovation results, and explored the new characteristics of the development of cross-border e-commerce industry in the free trade zone.
As we all know, the free trade zone is a spring water to activate China's high-quality development, and the format of the digital economy has emerged in the pilot free trade zones across the country. Cross-border e-commerce is an important industry derived from the Internet era and a new business form with a wide range of applications, it can be said that the development trend and prospects of the cross-border e-commerce industry in the free trade zone are unstoppable.
In Qiantang District, the return of B2C parcels imported by online exhibition and cross-border e-commerce was selected as the "best case" of the Ministry of Commerce in deepening the innovation and development of service trade; Four work, including the new model of "bonded import + retail processing", were selected as the top ten landmark innovative achievements in the province...
In 2023, Qiantang Block will focus on the goal of "trial in Qiantang, used in Hangzhou, serving the province and contributing to the whole country", based on the "bonded +" function, focusing on cross-border e-commerce, intelligent manufacturing, bonded economy and other fields, and comprehensively building a high-standard, high-level and high-quality free trade zone.