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Pure brightness refreshes the visual experience, how can Samsung OLED TVs achieve technological leadership?

author:Home Appliance Forum

On June 8, Samsung TV held the 2023 Technology Tasting in Beijing, showcasing a variety of TV products equipped with cutting-edge technology and excellent performance, and experiencing the latest display technology of Samsung TV with the guests, and understanding the technical concepts and R&D ideas behind the products. Samsung OLED new products have attracted much attention at the scene, this TV with advanced OLED display technology shows amazing picture quality and color performance, presenting vivid and delicate picture details frame by frame, what is the beauty of Samsung OLED TV?

Pure brightness refreshes the visual experience, how can Samsung OLED TVs achieve technological leadership?

The first Pantone certified OLED TV to restore the true color of the picture

The color reproduction ability of Samsung's new OLED products has been highly recognized by Pantone, an international authoritative color research institution. Samsung's OLED screen not only accurately represents more than 2,000 Pantone colors, but also accurately presents skin color according to Pantone's database standards. Whether it is a magnificent movie scene or a subtle and complex detail, the original intention and expectation of the producer's design can be presented in authenticity, providing film and television lovers who pursue the ultimate experience with a visual enjoyment close to reality.

At the scene, Samsung's picture quality professional engineers demonstrated the accurate color expression of the new OLED TV through image comparison. Compared with traditional OLED TVs, Samsung's new OLED products show more vivid picture details. The yellow flowers shown in the live video are real and delicate, without blurring or saturation; In terms of character performance, the skin tone and makeup are natural, showing details that are difficult to distinguish from traditional OLED TVs; Letters made of blocks of similar colors are more obvious on different TVs, and Pantone-certified Samsung OLEDs are more accurate and excellent.

Excellent color performance is inseparable from Samsung OLED TV's ultimate pursuit of technological innovation, Samsung OLED self-illuminating panel with quantum dot color rendering technology, not only can be accurately controlled in pixel-level units, with the deepest black and purest white to bring the closest to the naked eye to see the colorful colors, so that each frame of the picture shows vivid and delicate details. In addition, Samsung OLED TVs are also equipped with a healthy eye protection mode, which can intelligently adjust the brightness and color of the screen to adapt to the light changes of sunrise and sunset. Whether it's watching TV for a long time or entertaining with evening games, users can enjoy a more comfortable and safe visual environment.

According to the on-site picture quality professional engineer, Samsung OLED TV through neuronal quantum dot processor and perception color mapping technology, its 20 independent AI neural networks can analyze the picture content in real time, accurately present different levels of light and dark colors, while retaining the original dark area advantages of OLED, making the picture more full and bright. Paired with 3D depth enhancement, it simulates how the naked eye handles depth of field by increasing foreground contrast to bring details to life.

Pure brightness refreshes the visual experience, how can Samsung OLED TVs achieve technological leadership?

Audio and video tracking technology reinvents the audiovisual experience, and the dynamic acceleration engine upgrades the entertainment experience

Samsung OLED TVs bring immersive sound experience through excellent sound effect technology, and they are equipped with OTS+ technology for audio and video tracking, which can co-optimize audio and video through neuronal quantum dot processors, and drive speakers in various parts to focus on sound according to different picture content. It is worth mentioning that the S95Z is equipped with 70W speakers, 4.2.2 channels to help Dolby Atmos create a real surround sound field, together to create a sound and picture integrated audiovisual feast, in addition to the 11mm slim integrated design and intelligent hub to reduce the visual interference of multiple connections.

Samsung OLED TVs' powerful gaming performance and massive application resources can expand a variety of entertainment spaces for users. Equipped with the 4K 144Hz Dynamic Acceleration Engine Pro, the TV series is equipped with AMD FreeSync Premium Pro technology, which can synchronize the TV frame rate through the GPU, further reducing stuttering and screen tearing, helping players respond quickly during operation and unleash their competitive potential. In terms of system, Samsung OLED TV is equipped with a new Tizen system customized for Chinese mainland users, compatible with Android applications, and the app store supports more than 300 application downloads, expanding a variety of entertainment spaces for users.

Pure brightness refreshes the visual experience, how can Samsung OLED TVs achieve technological leadership?

As the world's first OLED TV to obtain Pantone color certification, its precise color reproduction and delicate light and shadow creation power have captured the recognition of many professionals. It not only shows the profound strength of Samsung TVs in technology research and development, but also shows users the infinite possibilities of screen color reproduction, bringing them unprecedented audiovisual enjoyment.

Pure brightness refreshes the visual experience, how can Samsung OLED TVs achieve technological leadership?

In fact, in the AWE2023 exhibition Samsung S95Z debut has conquered the audience, different from the traditional OLED low peak brightness and limited color volume, Samsung S95Z uses unique QD-OLED technology in the case of high-end LCD peak brightness still has OLED deep black expression, and abundant brightness also makes the color expression get unprecedented expression, color gamut coverage far exceeds the performance of traditional OLED TV. Proud industrial design level Samsung S95Z has become a perfect TV product with both exterior design and picture quality, compared to the flagship price of the industry large-screen OLED products S95Z but highlight the cost-effective advantage, such a strong product power and full of sincerity of the listing price Samsung S95Z will become a dark horse product in the high-end OLED TV market, in this technical tasting meeting we watch the traditional OLED TV and S95Z picture quality comparison, It can also be clearly seen that S95Z in the performance of HDR pictures with large brightness contrast, not only the black bit can sink, the brightness peak in the highlight area is higher, the backlight and point light source and other picture details are far better than the traditional OLED TV performance, in the picture of the character backlighting, Samsung OLED TV S95Z has a more realistic picture quality performance closer to natural light, I have to sigh that Samsung's OLED has such an excellent and powerful audio and picture strength, has been able to successfully sit on the picture quality king of the OLED TV industry, under the combination of traditional superior product line QLED 8K TV, Samsung TV will surely gain a higher market share in the high-end user market.